Northbeam vs Analyzify

Is Northbeam or Analyzify a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.


Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Northbeam vs Analyzify comparison

FeatureNorthbeamAnalyzifyLittledata
Founder owned and led✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Customer data to marketing platformsminus✔️✔️
30 day free trialminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Identity resolution to boost audiencesminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Northbeam excels in marketing reporting and proprietary attribution, offering a fully automatic, no-code setup and advanced machine learning for multi-touch attribution and media mix modeling. Analyzify focuses on connecting Shopify data to marketing platforms, providing valuable insights but lacks advanced attribution features. Littledata stands out with identity resolution, server-side tracking, and automatic checkout step tracking, alongside a free trial and no-code setup. While Northbeam is strong in attribution, Littledata offers comprehensive tracking and audience insights, making it a more robust choice for data collection and tracking in eCommerce.

Reviews comparison

Northbeam vs Analyzify's customer reviews

NorthbeamAnalyzifyLittledata
Example product review"Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any.""Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients.""Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Northbeam vs Analyzify's monthly subscription cost

Store sizeNorthbeamAnalyzifyLittledata
50 orders / month$1000$79$39
500 orders / month$1000$79$149
5,000 orders / month$1500$79$349
20,000 orders / month$3500$183$799

For an online store with 50 orders, Northbeam is 1,267% more expensive than Analyzify and 2,462% more than Littledata. At 500 orders, Northbeam matches Analyzify, while Littledata is 85% cheaper. With 5,000 orders, Northbeam is 1,800% more than Analyzify and 329% more than Littledata. For 20,000 orders, Northbeam is 1,811% more than Analyzify and 338% more than Littledata. Overall, Northbeam consistently shows significantly higher pricing compared to the other two services across all order volumes.

Supported data destinations

DestinationNorthbeamAnalyzifyLittledata
Google Analyticsminus✔️✔️
Meta Adsminus✔️✔️
TikTokminus✔️✔️
Google Adsminus✔️✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Northbeam against Analyzify
Can I switch from Northbeam to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Northbeam setup.

Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.