Northbeam vs Analyzify
Is Northbeam or Analyzify a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
What is Analyzify?
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.
You could use both Analyzify for accurate data, and Northbeam for reporting
Northbeam vs Analyzify comparison
| Feature | Northbeam | Analyzify | Littledata |
|---|---|---|---|
| Fully automatic, no code setup | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Public statement of privacy compliance | | ✔️ | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| Identity resolution to boost audiences | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, utilizing machine learning for insights. Its fully automatic, no-code setup simplifies integration across various platforms, making it suitable for brands seeking in-depth marketing reporting.
Analyzify emphasizes ease of use, connecting Shopify data to marketing platforms like Google Tag Manager and Google Analytics 4. It offers a 30-day free trial and ensures privacy compliance, appealing to those prioritizing straightforward data integration.
Littledata also provides a 30-day free trial and emphasizes privacy compliance. Its features include identity resolution and server-side tracking, enhancing audience targeting and automatic checkout tracking. Like Northbeam, it offers a no-code setup, making it user-friendly.
In summary, Northbeam excels in advanced marketing analytics, Analyzify in data integration simplicity, and Littledata in audience targeting and tracking capabilities.
Cost comparison
Northbeam vs Analyzify's monthly subscription cost
| Store size | Northbeam | Analyzify | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $ | $39 |
| 500 orders / month | $1000 | $ | $149 |
| 5,000 orders / month | $1500 | $ | $349 |
| 20,000 orders / month | $3500 | $ | $799 |
Supported data destinations
| Destination | Northbeam | Analyzify | Littledata |
|---|---|---|---|
| Google Analytics | | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| TikTok | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
