Northbeam vs Upstack Data
Is Northbeam or Upstack Data a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
What is Upstack Data(formerly Upstackify)?
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Northbeam vs Upstack Data comparison
| Feature | Northbeam | Upstack Data | Littledata |
|---|---|---|---|
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Marketing reporting | ✔️ | ✔️ |  |
| Proprietary attribution model | ✔️ | ✔️ | |
| 30 day free trial | | ✔️ | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Direct from Shopify's servers | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Northbeam focuses on multi-touch attribution and media mix modeling with advanced machine learning, providing comprehensive marketing insights. It supports various platforms beyond Shopify, enhancing versatility. Upstack Data emphasizes centralizing analytics and offers identity resolution, but lacks the depth of Northbeam's attribution capabilities. Littledata excels with server-side tracking and automatic checkout step tracking, providing a more detailed view of customer interactions. While both Northbeam and Upstack offer robust features, Littledata's automatic tracking and focus on checkout steps give it an edge in understanding the customer journey more thoroughly.
Reviews comparison
Northbeam vs Upstack Data's customer reviews
| Northbeam | Upstack Data | Littledata | |
|---|---|---|---|
| Example product review | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Northbeam vs Upstack Data's monthly subscription cost
| Store size | Northbeam | Upstack Data | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $299 | $39 |
| 500 orders / month | $1000 | $299 | $199 |
| 5,000 orders / month | $1500 | $599 | $449 |
| 20,000 orders / month | $2500 | $999 | $1390 |
For 50 orders per month, Northbeam is 2,500% more expensive than Littledata, while Upstack Data is 664% more expensive. At 500 orders, Northbeam and Upstack Data are equal, both 570% more than Littledata. For 5,000 orders, Northbeam is 329% more than Upstack Data and 329% more than Littledata. At 20,000 orders, Northbeam is 213% more than Upstack Data and 213% more than Littledata. Overall, Northbeam consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Northbeam | Upstack Data | Littledata |
|---|---|---|---|
| Meta Ads | | ✔️ | ✔️ |
| TikTok | | ✔️ | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
