Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
Feature | Northbeam | Upstack Data | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ✔️ | |
Proprietary attribution model | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Northbeam focuses on marketing intelligence for profitable growth, emphasizing multi-touch attribution and media mix modeling with advanced machine learning. Its features include comprehensive marketing reporting and a proprietary attribution model, making it suitable for brands seeking in-depth insights into their marketing performance.
In comparison, Upstack Data also offers marketing reporting and a proprietary attribution model, but it highlights identity resolution and privacy compliance. Its emphasis on centralizing analytics and server-side tracking aims to eliminate data silos, facilitating quicker decision-making.
Littledata shares similar features, including a 30-day free trial and identity resolution, but it specifically mentions automatic tracking of checkout extensibility, which can enhance e-commerce insights.
Overall, Northbeam is geared towards deep marketing intelligence, while Upstack Data and Littledata focus on data centralization and compliance, with Littledata offering unique checkout tracking capabilities.
Store size | Northbeam | Upstack Data | Littledata |
---|---|---|---|
50 orders / month | $1000 | $299 | $39 |
500 orders / month | $1000 | $299 | $149 |
5,000 orders / month | $1500 | $599 | $349 |
20,000 orders / month | $3500 | $999 | $799 |
For an online store with 50 orders, Northbeam is 2,500% more expensive than Littledata, while Upstack Data is 664% more. At 500 orders, Northbeam and Upstack Data are equal, both 570% more than Littledata. For 5,000 orders, Northbeam is 329% more than Upstack Data and 329% more than Littledata. At 20,000 orders, Northbeam is 338% more than Upstack Data and 338% more than Littledata. Littledata consistently offers the lowest pricing across all order volumes.
Destination | Northbeam | Upstack Data | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |