Northbeam vs Upstack Data

Is Northbeam or Upstack Data a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.


Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Northbeam vs Upstack Data comparison

FeatureNorthbeamUpstack DataLittledata
Fully automatic, no code setup✔️✔️✔️
Marketing reporting✔️✔️minus
Proprietary attribution model✔️✔️minus
30 day free trialminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Public statement of privacy complianceminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Server-side trackingminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Northbeam focuses on marketing intelligence for profitable growth, emphasizing multi-touch attribution and media mix modeling with advanced machine learning. Its features include comprehensive marketing reporting and a proprietary attribution model, making it suitable for brands seeking in-depth insights into their marketing performance.

In comparison, Upstack Data also offers marketing reporting and a proprietary attribution model, but it highlights identity resolution and privacy compliance. Its emphasis on centralizing analytics and server-side tracking aims to eliminate data silos, facilitating quicker decision-making.

Littledata shares similar features, including a 30-day free trial and identity resolution, but it specifically mentions automatic tracking of checkout extensibility, which can enhance e-commerce insights.

Overall, Northbeam is geared towards deep marketing intelligence, while Upstack Data and Littledata focus on data centralization and compliance, with Littledata offering unique checkout tracking capabilities.

Cost comparison

Northbeam vs Upstack Data's monthly subscription cost

Store sizeNorthbeamUpstack DataLittledata
50 orders / month$1000$299$39
500 orders / month$1000$299$149
5,000 orders / month$1500$599$349
20,000 orders / month$3500$999$799

For an online store with 50 orders, Northbeam is 2,500% more expensive than Littledata, while Upstack Data is 664% more. At 500 orders, Northbeam and Upstack Data are equal, both 570% more than Littledata. For 5,000 orders, Northbeam is 329% more than Upstack Data and 329% more than Littledata. At 20,000 orders, Northbeam is 338% more than Upstack Data and 338% more than Littledata. Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationNorthbeamUpstack DataLittledata
Meta Adsminus✔️✔️
TikTokminus✔️✔️
Klaviyominus✔️✔️
Google Adsminus✔️✔️
Google Analyticsminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Northbeam against Upstack Data
Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

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