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Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
You could use both Aimerce for accurate data, and Upstack Data for reporting
Feature | Upstack Data | Aimerce | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its features, including a 30-day free trial and identity resolution, help centralize analytics and streamline data flow to marketing platforms. The fully automatic, no-code setup simplifies implementation, while server-side tracking ensures reliable data collection.
In comparison, Aimerce focuses on ease of use for capturing high-quality customer data but lacks advanced reporting and attribution features. Littledata shares several features with Upstack, such as a 30-day free trial and server-side tracking, but emphasizes automatic tracking of checkout extensibility, which may appeal to eCommerce managers looking for detailed checkout insights.
Overall, Upstack Data stands out with its robust reporting and attribution capabilities, making it a strong choice for data-driven decision-making in eCommerce.
Store size | Upstack Data | Aimerce | Littledata |
---|---|---|---|
50 orders / month | $299 | $299 | $39 |
500 orders / month | $299 | $299 | $149 |
5,000 orders / month | $599 | $499 | $349 |
20,000 orders / month | $999 | $1799 | $799 |
For 50 orders, Upstack Data and Aimerce are equal, while Littledata is 87% cheaper. At 500 orders, Littledata is 50% less than Upstack Data and Aimerce. For 5,000 orders, Upstack Data is 71% more expensive than Littledata, while Aimerce is 43% more. At 20,000 orders, Upstack Data is 44% cheaper than Aimerce but 25% more than Littledata. Overall, Littledata consistently offers the lowest prices across all order volumes, with significant savings compared to the other two.
Destination | Upstack Data | Aimerce | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Upstack Data offers a broader range of data destinations, including TikTok, which is not available with Aimerce. Aimerce focuses on Klaviyo, Meta Ads, and Google Ads, providing a more streamlined approach for email and social advertising. Littledata supports the most extensive list, including Google Analytics, TikTok, Pinterest, and Segment, catering to diverse analytics and marketing needs. This variety allows for more comprehensive tracking and integration across multiple platforms, enhancing data-driven decision-making for ecommerce managers.
Feature | Upstack Data | Aimerce | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and customer identity. It provides clear documentation for end-users to opt out under GDPR/CCPA, ensuring compliance. Unlike Upstack Data, which only emphasizes not adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. While Aimerce also uses marketing channel cookies, Littledata's combination of privacy compliance and detailed event tracking offers a more robust solution for understanding customer behavior and maintaining a clean marketing list. This makes Littledata a more effective choice for CRM management.
Feature | Upstack Data | Aimerce | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Upstack Data | Aimerce | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |