Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Aimerce claims to be the easiest way to capture more high-quality customer data
Feature | Upstack Data | Aimerce | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its focus on centralizing analytics and sales data sets it apart. Aimerce emphasizes ease of capturing high-quality customer data but lacks advanced reporting features. Littledata matches both in identity resolution and automatic setup but excels with automatic tracking of checkout steps, providing deeper insights into customer behavior. Overall, Upstack Data is stronger in reporting, while Littledata offers superior tracking capabilities.
Upstack Data | Aimerce | Littledata | |
---|---|---|---|
Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Upstack Data | Aimerce | Littledata |
---|---|---|---|
50 orders / month | $299 | $299 | $39 |
500 orders / month | $299 | $299 | $149 |
5,000 orders / month | $599 | $499 | $349 |
20,000 orders / month | $999 | $1799 | $799 |
For 50 orders, Upstack Data and Aimerce are equal, while Littledata is 87% cheaper. At 500 orders, Littledata is 50% less than Upstack Data and Aimerce. For 5,000 orders, Upstack Data is 71% more expensive than Littledata, while Aimerce is 43% more. At 20,000 orders, Upstack Data is 44% cheaper than Aimerce but 25% more than Littledata. Overall, Littledata consistently offers the lowest prices across all order volumes, with significant savings compared to the other two.
Destination | Upstack Data | Aimerce | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Upstack Data offers a broader range of data destinations, including TikTok, which is not available with Aimerce. Aimerce focuses on Klaviyo, Meta Ads, and Google Ads, providing a more streamlined approach for email and social advertising. Littledata supports the most extensive list, including Google Analytics, TikTok, Pinterest, and Segment, catering to diverse analytics and marketing needs. This variety allows for more comprehensive tracking and integration across multiple platforms, enhancing data-driven decision-making for ecommerce managers.
Feature | Upstack Data | Aimerce | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Tracked via the checkout page | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and customer identity. It provides clear documentation for end-users to opt out under GDPR/CCPA, ensuring compliance. Unlike Upstack Data, which only emphasizes not adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. While Aimerce also uses marketing channel cookies, Littledata's combination of privacy compliance and detailed event tracking offers a more robust solution for understanding customer behavior and maintaining a clean marketing list. This makes Littledata a more effective choice for CRM management.
Feature | Upstack Data | Aimerce | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Upstack Data | Aimerce | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |