Upstack Data vs Aimerce

Is Upstack Data or Aimerce a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.


You could use both Aimerce for accurate data, and Upstack Data for reporting

Upstack Data vs Aimerce comparison

FeatureUpstack DataAimerceLittledata
Identity resolution to boost audiences✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Server-side tracking✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its features, including a 30-day free trial and identity resolution, help centralize analytics and streamline data flow to marketing platforms. The fully automatic, no-code setup simplifies implementation, while server-side tracking ensures reliable data collection.

In comparison, Aimerce focuses on ease of use for capturing high-quality customer data but lacks advanced reporting and attribution features. Littledata shares several features with Upstack, such as a 30-day free trial and server-side tracking, but emphasizes automatic tracking of checkout extensibility, which may appeal to eCommerce managers looking for detailed checkout insights.

Overall, Upstack Data stands out with its robust reporting and attribution capabilities, making it a strong choice for data-driven decision-making in eCommerce.

Cost comparison

Upstack Data vs Aimerce's monthly subscription cost

Store sizeUpstack DataAimerceLittledata
50 orders / month$299$299$39
500 orders / month$299$299$149
5,000 orders / month$599$499$349
20,000 orders / month$999$1799$799

For 50 orders, Upstack Data and Aimerce are equal, while Littledata is 87% cheaper. At 500 orders, Littledata is 50% less than Upstack Data and Aimerce. For 5,000 orders, Upstack Data is 71% more expensive than Littledata, while Aimerce is 43% more. At 20,000 orders, Upstack Data is 44% cheaper than Aimerce but 25% more than Littledata. Overall, Littledata consistently offers the lowest prices across all order volumes, with significant savings compared to the other two.

Supported data destinations

DestinationUpstack DataAimerceLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Google Analyticsminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Upstack Data offers a broader range of data destinations, including TikTok, which is not available with Aimerce. Aimerce focuses on Klaviyo, Meta Ads, and Google Ads, providing a more streamlined approach for email and social advertising. Littledata supports the most extensive list, including Google Analytics, TikTok, Pinterest, and Segment, catering to diverse analytics and marketing needs. This variety allows for more comprehensive tracking and integration across multiple platforms, enhancing data-driven decision-making for ecommerce managers.

Klaviyo comparison

Upstack Data vs Aimerce's solution for Klaviyo

FeatureUpstack DataAimerceLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and customer identity. It provides clear documentation for end-users to opt out under GDPR/CCPA, ensuring compliance. Unlike Upstack Data, which only emphasizes not adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. While Aimerce also uses marketing channel cookies, Littledata's combination of privacy compliance and detailed event tracking offers a more robust solution for understanding customer behavior and maintaining a clean marketing list. This makes Littledata a more effective choice for CRM management.

Google Ads comparison

Upstack Data vs Aimerce's solution for Google Ads

FeatureUpstack DataAimerceLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Client-side Enhanced Conversionsminus✔️minus
Server-side Enhanced Conversionsminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Upstack Data vs Aimerce's solution for Meta Ads

FeatureUpstack DataAimerceLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Aimerce
How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

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