Upstack Data vs Aimerce

Is Upstack Data or Aimerce a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data


Upstack Data vs Aimerce comparison

FeatureUpstack DataAimerceLittledata
Identity resolution to boost audiences✔️✔️✔️
Founder owned and led✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Server-side tracking✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its focus on centralizing analytics and sales data sets it apart. Aimerce emphasizes ease of capturing high-quality customer data but lacks advanced reporting features. Littledata matches both in identity resolution and automatic setup but excels with automatic tracking of checkout steps, providing deeper insights into customer behavior. Overall, Upstack Data is stronger in reporting, while Littledata offers superior tracking capabilities.

Reviews comparison

Upstack Data vs Aimerce's customer reviews

Upstack DataAimerceLittledata
Example product review"After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Upstack Data vs Aimerce's monthly subscription cost

Store sizeUpstack DataAimerceLittledata
50 orders / month$299$299$39
500 orders / month$299$299$149
5,000 orders / month$599$499$349
20,000 orders / month$999$1799$799

For 50 orders, Upstack Data and Aimerce are equal, while Littledata is 87% cheaper. At 500 orders, Littledata is 50% less than Upstack Data and Aimerce. For 5,000 orders, Upstack Data is 71% more expensive than Littledata, while Aimerce is 43% more. At 20,000 orders, Upstack Data is 44% cheaper than Aimerce but 25% more than Littledata. Overall, Littledata consistently offers the lowest prices across all order volumes, with significant savings compared to the other two.

Supported data destinations

DestinationUpstack DataAimerceLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Google Analyticsminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Upstack Data offers a broader range of data destinations, including TikTok, which is not available with Aimerce. Aimerce focuses on Klaviyo, Meta Ads, and Google Ads, providing a more streamlined approach for email and social advertising. Littledata supports the most extensive list, including Google Analytics, TikTok, Pinterest, and Segment, catering to diverse analytics and marketing needs. This variety allows for more comprehensive tracking and integration across multiple platforms, enhancing data-driven decision-making for ecommerce managers.

Klaviyo comparison

Upstack Data vs Aimerce's solution for Klaviyo

FeatureUpstack DataAimerceLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Direct from Shopify's serversminus✔️✔️
Tracked via the checkout page✔️minusminus
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and customer identity. It provides clear documentation for end-users to opt out under GDPR/CCPA, ensuring compliance. Unlike Upstack Data, which only emphasizes not adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. While Aimerce also uses marketing channel cookies, Littledata's combination of privacy compliance and detailed event tracking offers a more robust solution for understanding customer behavior and maintaining a clean marketing list. This makes Littledata a more effective choice for CRM management.

Google Ads comparison

Upstack Data vs Aimerce's solution for Google Ads

FeatureUpstack DataAimerceLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Upstack Data vs Aimerce's solution for Meta Ads

FeatureUpstack DataAimerceLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Meta✔️minus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Aimerce
Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

Can I switch from Aimerce to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Aimerce setup.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.