Upstack Data vs Gobot

Is Upstack Data or Gobot a better data solution for Shopify brands?

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

What is Gobot?

Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS

Upstack Data vs Gobot comparison

Feature	Upstack Data	Gobot	Littledata
Identity resolution to boost audiences	✔️	✔️	✔️
Customer data to marketing platforms	✔️	✔️	✔️
30 day free trial	✔️		✔️
Founder owned and led	✔️		✔️
Fully automatic, no code setup	✔️		✔️
Server-side tracking	✔️		✔️
Marketing reporting	✔️
Proprietary attribution model	✔️
Automatic tracking of checkout steps			✔️
No-code setup for Shopify Hydrogen			✔️

Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its fully automatic, no-code setup and server-side tracking streamline data integration. In contrast, Gobot focuses on identifying anonymous visitors and retargeting abandoners but lacks extensive reporting features. Littledata excels with automatic checkout tracking, making it superior for eCommerce analytics. While both Upstack and Littledata provide identity resolution and customer data integration, Littledata's additional features and focus on checkout steps give it an edge in optimizing the customer journey.

Reviews comparison

Upstack Data vs Gobot's customer reviews

	Upstack Data	Littledata
Example product review	"After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..."	"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review	"Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue."	"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
Link		Read more reviews

Cost comparison

Upstack Data vs Gobot's monthly subscription cost

Store size	Upstack Data	Gobot	Littledata
50 orders / month	$299	$	$39
500 orders / month	$299	$	$149
5,000 orders / month	$599	$	$349
20,000 orders / month	$999	$	$799

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Supported data destinations

Destination	Upstack Data	Gobot	Littledata
Klaviyo	✔️	✔️	✔️
Meta Ads	✔️		✔️
TikTok	✔️		✔️
Google Ads	✔️		✔️
Attentive		✔️	✔️
Postscript		✔️
Yotpo Email & SMS		✔️
Google Analytics			✔️
Pinterest			✔️
Segment			✔️

Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, and Google Ads, optimizing ad performance and targeting. In contrast, Gobot emphasizes customer engagement through platforms like Klaviyo, Attentive, and Postscript, enhancing email and SMS marketing. Littledata offers a broader analytics approach, connecting with various platforms including Google Analytics and Segment, while also supporting advertising and marketing tools like Pinterest and Yotpo. Essentially, Upstack Data is more ad-centric, Gobot is focused on customer communication, and Littledata provides comprehensive analytics across multiple channels.

Klaviyo comparison

Upstack Data vs Gobot's solution for Klaviyo

Feature	Upstack Data	Gobot	Littledata
Identity resolution
Never adds new emails to your marketing list	✔️		✔️
Docs on how an end-user can opt out for GDPR / CCPA			✔️
Uses other marketing channel cookies to boost identity			✔️
Backstitches Klaviyo profile onto previous customer events			✔️
Viewed Product trigger
Tracked client-side	✔️	✔️
Tracked server-side			✔️
Enriched product info (e.g. category)			✔️
Backwards compatible with Klaviyo templates			✔️
Added to Cart trigger
Unreliable tracking of button clicks	✔️	✔️
Reliable via Shopify's servers			✔️
Enriched product info (e.g. category)			✔️
Backwards compatible with Klaviyo templates			✔️
Target the whole contents of the cart			✔️
Checkout Started trigger
Tracked via the checkout page	✔️	✔️
Direct from Shopify's servers			✔️
Backwards compatible with Klaviyo templates			✔️

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Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Upstack Data against Gobot

Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

Can I switch from Gobot to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Gobot setup.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Gobot work?

Gobot's Identity Pixel identifies your anonymous site visitors (who don't fill out forms or popups) and adds their emails directly into your email marketing platform. This uses a third-party email list from other brands, even though they call themselves as 'first-party data platform'.

Does Gobot work with Shopify?

Yes, Gobot is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Gobot suitable for Enterprise brands?

Gobot is used by 6 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Gobot support?

Gobot supports Klaviyo, Attentive, Postscript and Yotpo Email & SMS.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Gobot?

Gobot is an independent private company headquartered in undefined. Max Ronai is Gobot's CEO.