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Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Feature | Upstack Data | Littledata |
---|---|---|
30 day free trial | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its features focus on centralizing analytics and sales data, which can streamline operations. In contrast, Littledata excels with automatic tracking of checkout steps, making it particularly user-friendly for DTC brands. While both platforms provide similar foundational features, Littledata's emphasis on simplifying the checkout tracking process gives it an edge for brands looking to optimize revenue capture and growth.
Upstack Data | Littledata | |
---|---|---|
Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews | Read more reviews |
Store size | Upstack Data | Littledata |
---|---|---|
50 orders / month | $299 | $39 |
500 orders / month | $299 | $149 |
5,000 orders / month | $599 | $349 |
20,000 orders / month | $999 | $799 |
For an online store with 50 orders per month, Upstack Data is 664% more expensive than Littledata. At 500 orders, Upstack Data and Littledata are equal, but Littledata's second option is 50% cheaper. For 5000 orders, Upstack Data is 71% more expensive than Littledata. At 20000 orders, Upstack Data is 25% more expensive than Littledata. Overall, Upstack Data consistently costs significantly more, especially at lower order volumes, while Littledata offers more competitive pricing.
Destination | Upstack Data | Littledata |
---|---|---|
Meta Ads | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Attentive | ✔️ |
Upstack Data focuses on integrating with a select number of platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, providing tailored solutions for those specific channels. In contrast, Littledata offers a broader range of data destinations, including Google Analytics, Pinterest, and Segment, in addition to the same platforms as Upstack. This allows for more comprehensive tracking and analysis across various marketing channels. Littledata's wider integration options can enhance data insights and reporting capabilities, making it suitable for brands looking for extensive analytics across multiple platforms.
Feature | Upstack Data | Littledata |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked client-side | ✔️ | |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Added to Cart trigger | ||
Unreliable tracking of button clicks | ✔️ | |
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Checkout Started trigger | ||
Tracked via the checkout page | ✔️ | |
Direct from Shopify's servers | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, particularly with its focus on GDPR/CCPA compliance through clear opt-out documentation. Unlike Upstack Data, Littledata enhances customer identity by utilizing cookies from other marketing channels, ensuring a more accurate profile. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events provides a richer historical context, which is crucial for personalized marketing. While both options prevent adding new emails to your marketing list, Littledata's holistic approach to identity and compliance makes it a superior choice for effective customer tracking and engagement.
Feature | Upstack Data | Littledata |
---|---|---|
Google Ads Conversions | ||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ |
Tracked direct from Shopify's servers | ✔️ | |
New vs Returning customer conversions | ✔️ |
Feature | Upstack Data | Littledata |
---|---|---|
Key benefits | ||
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ |