
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
| Feature | Upstack Data | Stape | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Marketing reporting | ✔️ | ||
| Proprietary attribution model | ✔️ | ||
| Works with platforms other than Shopify | ✔️ | ||
| Via server-side Google Tag Manager | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Upstack Data offers a proprietary attribution model and direct integration with Shopify's servers, focusing on centralizing analytics for faster decision-making. In contrast, Stape provides server-side tracking for various platforms, enhancing data quality and security compliance. Littledata stands out with automatic tracking of checkout steps, combining features from both competitors, such as identity resolution and no-code setup. While Upstack excels in Shopify-specific features, Stape offers broader platform compatibility. Littledata's comprehensive approach to tracking and audience boosting gives it an edge in providing a seamless experience across multiple touchpoints.
| Upstack Data | Stape | Littledata | |
|---|---|---|---|
| Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Upstack Data | Stape | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $40 | $39 |
| 500 orders / month | $299 | $40 | $199 |
| 5,000 orders / month | $599 | $150 | $449 |
| 20,000 orders / month | $999 | $400 | $1390 |
For 50 orders, Upstack Data is 640% more expensive than Stape and 666% more than Littledata. At 500 orders, Upstack remains the same, while Stape is 0% more than Upstack, and Littledata is 50% less. For 5000 orders, Upstack is 299% more than Stape and 71% more than Littledata. At 20000 orders, Upstack is 150% more than Stape and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.
| Destination | Upstack Data | Stape | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Segment | ✔️ |
Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, providing streamlined data flow for these specific channels. Stape offers a broader range of destinations, including Google Analytics and Attentive, enhancing analytics and customer engagement capabilities. Littledata also supports a wide array of platforms, including Segment, which allows for advanced data management and integration. The main difference lies in the variety and focus of destinations: Upstack Data is more advertising-centric, while Stape and Littledata provide additional analytics and customer engagement options.
| Feature | Upstack Data | Stape | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Uses other marketing channel cookies to boost identity | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Feature | Upstack Data | Stape | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Upstack Data | Stape | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
