Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Feature | Upstack Data | Stape | Littledata |
---|---|---|---|
Founder owned and led | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its fully automatic, no-code setup simplifies integration, while identity resolution boosts audience targeting. In contrast, Stape focuses on server-side tracking and compatibility with various platforms, emphasizing data quality and security compliance. Littledata stands out with its automatic tracking of checkout steps, alongside features like identity resolution and a no-code setup. While Upstack excels in marketing insights, Littledata provides a more holistic approach to tracking the customer journey, making it advantageous for eCommerce brands seeking detailed analytics.
Upstack Data | Stape | Littledata | |
---|---|---|---|
Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Upstack Data | Stape | Littledata |
---|---|---|---|
50 orders / month | $299 | $40 | $39 |
500 orders / month | $299 | $40 | $149 |
5,000 orders / month | $599 | $150 | $349 |
20,000 orders / month | $999 | $400 | $799 |
For 50 orders, Upstack Data is 640% more expensive than Stape and 666% more than Littledata. At 500 orders, Upstack remains the same, while Stape is 0% more than Upstack, and Littledata is 50% less. For 5000 orders, Upstack is 299% more than Stape and 71% more than Littledata. At 20000 orders, Upstack is 150% more than Stape and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.
Destination | Upstack Data | Stape | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Segment | ✔️ |
Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, providing streamlined data for ad performance. Stape offers a broader range of destinations, including Google Analytics and additional marketing tools like Attentive and Pinterest, enhancing overall data insights. Littledata also supports Google Analytics, Meta Ads, TikTok, and Klaviyo, but adds Segment for advanced data management and integration. The main difference lies in the variety and focus of destinations, with Stape and Littledata providing more extensive options for analytics and marketing platforms compared to Upstack Data.
Feature | Upstack Data | Stape | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ✔️ | |
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
[object Object]
Feature | Upstack Data | Stape | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Upstack Data | Stape | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |