Upstack Data vs Stape

Is Upstack Data or Stape a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.


You could use both Stape for accurate data, and Upstack Data for reporting

Upstack Data vs Stape comparison

FeatureUpstack DataStapeLittledata
Public statement of privacy compliance✔️✔️✔️
Server-side tracking✔️✔️✔️
30 day free trial✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers a comprehensive suite of features designed for eCommerce brands, including marketing reporting and a proprietary attribution model, which enhances data accuracy and decision-making. Its fully automatic, no-code setup simplifies implementation, while identity resolution helps in audience targeting. The 30-day free trial allows for risk-free evaluation.

In comparison, Stape focuses primarily on server-side tracking and is compatible with various platforms beyond Shopify, appealing to a broader audience. However, it lacks the advanced marketing reporting and attribution features of Upstack Data.

Littledata shares several features with Upstack, such as identity resolution, server-side tracking, and a no-code setup. It also offers automatic tracking of checkout extensibility, which can be beneficial for eCommerce. However, it does not provide a proprietary attribution model, which may limit its marketing insights compared to Upstack Data.

Cost comparison

Upstack Data vs Stape's monthly subscription cost

Store sizeUpstack DataStapeLittledata
50 orders / month$299$40$39
500 orders / month$299$40$149
5,000 orders / month$599$150$349
20,000 orders / month$999$400$799

For 50 orders, Upstack Data is 640% more expensive than Stape and 666% more than Littledata. At 500 orders, Upstack remains the same, while Stape is 0% more than Upstack, and Littledata is 50% less. For 5000 orders, Upstack is 299% more than Stape and 71% more than Littledata. At 20000 orders, Upstack is 150% more than Stape and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationUpstack DataStapeLittledata
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analyticsminus✔️✔️
Attentiveminus✔️✔️
Pinterestminus✔️✔️
Segmentminusminus✔️

Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, providing streamlined data for ad performance. Stape offers a broader range of destinations, including Google Analytics and additional marketing tools like Attentive and Pinterest, enhancing overall data insights. Littledata also supports Google Analytics, Meta Ads, TikTok, and Klaviyo, but adds Segment for advanced data management and integration. The main difference lies in the variety and focus of destinations, with Stape and Littledata providing more extensive options for analytics and marketing platforms compared to Upstack Data.

Klaviyo comparison

Upstack Data vs Stape's solution for Klaviyo

FeatureUpstack DataStapeLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Google Ads comparison

Upstack Data vs Stape's solution for Google Ads

FeatureUpstack DataStapeLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Client-side Enhanced Conversionsminus✔️minus
Server-side Enhanced Conversionsminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Upstack Data vs Stape's solution for Meta Ads

FeatureUpstack DataStapeLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Stape
How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

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