Upstack Data vs Stape
Is Upstack Data or Stape a better data solution for Shopify brands?
What is Upstack Data?
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
What is Stape?
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
You could use both Stape for accurate data, and Upstack Data for reporting
Upstack Data vs Stape comparison
| Feature | Upstack Data | Stape | Littledata |
|---|---|---|---|
| Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Identity resolution to boost audiences | ✔️ | | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Customer data to marketing platforms | ✔️ | | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| Works with platforms other than Shopify | | ✔️ | |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Upstack Data offers a comprehensive suite of features designed for eCommerce brands, including marketing reporting and a proprietary attribution model, which enhances data accuracy and decision-making. Its fully automatic, no-code setup simplifies implementation, while identity resolution helps in audience targeting. The 30-day free trial allows for risk-free evaluation.
In comparison, Stape focuses primarily on server-side tracking and is compatible with various platforms beyond Shopify, appealing to a broader audience. However, it lacks the advanced marketing reporting and attribution features of Upstack Data.
Littledata shares several features with Upstack, such as identity resolution, server-side tracking, and a no-code setup. It also offers automatic tracking of checkout extensibility, which can be beneficial for eCommerce. However, it does not provide a proprietary attribution model, which may limit its marketing insights compared to Upstack Data.
Cost comparison
Upstack Data vs Stape's monthly subscription cost
| Store size | Upstack Data | Stape | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $40 | $39 |
| 500 orders / month | $299 | $40 | $149 |
| 5,000 orders / month | $599 | $150 | $349 |
| 20,000 orders / month | $999 | $400 | $799 |
For 50 orders, Upstack Data is 640% more expensive than Stape and 666% more than Littledata. At 500 orders, Upstack remains the same, while Stape is 0% more than Upstack, and Littledata is 50% less. For 5000 orders, Upstack is 299% more than Stape and 71% more than Littledata. At 20000 orders, Upstack is 150% more than Stape and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Upstack Data | Stape | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| ✔️ | ✔️ | |
| Segment | | | ✔️ |
Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, providing streamlined data for ad performance. Stape offers a broader range of destinations, including Google Analytics and additional marketing tools like Attentive and Pinterest, enhancing overall data insights. Littledata also supports Google Analytics, Meta Ads, TikTok, and Klaviyo, but adds Segment for advanced data management and integration. The main difference lies in the variety and focus of destinations, with Stape and Littledata providing more extensive options for analytics and marketing platforms compared to Upstack Data.
Klaviyo comparison
Upstack Data vs Stape's solution for Klaviyo
| Feature | Upstack Data | Stape | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
Google Ads comparison
Upstack Data vs Stape's solution for Google Ads
| Feature | Upstack Data | Stape | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Real-time tracking of Enhanced Conversions | ✔️ | | ✔️ |
| Fully automatic setup | ✔️ | | ✔️ |
| Unreliable tracking via thank you page | | ✔️ | |
| Tracked direct from Shopify's servers | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
Meta Ads comparison
Upstack Data vs Stape's solution for Meta Ads
| Feature | Upstack Data | Stape | Littledata |
|---|---|---|---|
| Added to Cart trigger | |||
| Via Conversions API | | | ✔️ |
| Checkout steps | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase event | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
