Upstack Data vs Stape

Is Upstack Data or Stape a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Upstack Data vs Stape comparison

FeatureUpstack DataStapeLittledata
Founder owned and led✔️✔️✔️
Server-side tracking✔️✔️✔️
30 day free trial✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its fully automatic, no-code setup simplifies integration, while identity resolution boosts audience targeting. In contrast, Stape focuses on server-side tracking and compatibility with various platforms, emphasizing data quality and security compliance. Littledata stands out with its automatic tracking of checkout steps, alongside features like identity resolution and a no-code setup. While Upstack excels in marketing insights, Littledata provides a more holistic approach to tracking the customer journey, making it advantageous for eCommerce brands seeking detailed analytics.

Reviews comparison

Upstack Data vs Stape's customer reviews

Upstack DataStapeLittledata
Example product review"After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Although the app is free, I cannot recommend it based on my experience.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Upstack Data vs Stape's monthly subscription cost

Store sizeUpstack DataStapeLittledata
50 orders / month$299$40$39
500 orders / month$299$40$149
5,000 orders / month$599$150$349
20,000 orders / month$999$400$799

For 50 orders, Upstack Data is 640% more expensive than Stape and 666% more than Littledata. At 500 orders, Upstack remains the same, while Stape is 0% more than Upstack, and Littledata is 50% less. For 5000 orders, Upstack is 299% more than Stape and 71% more than Littledata. At 20000 orders, Upstack is 150% more than Stape and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationUpstack DataStapeLittledata
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analyticsminus✔️✔️
Attentiveminus✔️✔️
Pinterestminus✔️✔️
Segmentminusminus✔️

Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, providing streamlined data for ad performance. Stape offers a broader range of destinations, including Google Analytics and additional marketing tools like Attentive and Pinterest, enhancing overall data insights. Littledata also supports Google Analytics, Meta Ads, TikTok, and Klaviyo, but adds Segment for advanced data management and integration. The main difference lies in the variety and focus of destinations, with Stape and Littledata providing more extensive options for analytics and marketing platforms compared to Upstack Data.

Klaviyo comparison

Upstack Data vs Stape's solution for Klaviyo

FeatureUpstack DataStapeLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

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Google Ads comparison

Upstack Data vs Stape's solution for Google Ads

FeatureUpstack DataStapeLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Upstack Data vs Stape's solution for Meta Ads

FeatureUpstack DataStapeLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Score✔️minus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Stape
Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.