Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Feature | Upstack Data | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ✔️ | |
Proprietary attribution model | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers comprehensive features like fully automatic, no-code setup, server-side tracking, and centralized analytics, which streamline data collection and enhance decision-making. In contrast, Polar Analytics provides pre-built dashboards with out-of-the-box metrics, but lacks the same level of automation and tracking capabilities. Littledata excels with its automatic tracking of checkout steps, alongside features shared with both competitors, such as identity resolution and a 30-day free trial. This makes Littledata particularly advantageous for eCommerce managers seeking detailed insights into customer journeys and seamless integration without extensive setup.
Upstack Data | Polar Analytics | Littledata | |
---|---|---|---|
Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Upstack Data | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $299 | $400 | $39 |
500 orders / month | $299 | $400 | $149 |
5,000 orders / month | $599 | $1150 | $349 |
20,000 orders / month | $999 | $3500 | $799 |
For an online store with 50 orders, Upstack Data is 25% cheaper than Polar Analytics and 87% more expensive than Littledata. At 500 orders, Upstack Data and Polar Analytics are equal, while Littledata is 50% cheaper than both. For 5000 orders, Upstack Data is 48% cheaper than Polar Analytics and 41% more expensive than Littledata. Finally, at 20000 orders, Upstack Data is 71% cheaper than Polar Analytics and 25% cheaper than Littledata.
Destination | Upstack Data | Polar Analytics | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Upstack Data offers a broader range of data destinations, including TikTok, which is not available in Polar Analytics. Polar focuses on Meta Ads, Google Ads, and Klaviyo, providing a more streamlined approach for those platforms. Littledata supports a wide array of destinations, including TikTok and Pinterest, alongside Google Analytics and major ad platforms. This makes Littledata versatile for tracking across multiple channels. In summary, Upstack Data includes TikTok, Polar Analytics is more focused, and Littledata offers the most extensive range of integrations.
Feature | Upstack Data | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Tracked via the checkout page | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for customer trust. Unlike Upstack Data and Polar Analytics, Littledata backstitches Klaviyo profiles onto previous customer events, providing a complete view of customer interactions. This feature enhances customer segmentation and targeting. Additionally, while both Upstack and Polar focus on not adding new emails, Littledata's use of other marketing channel cookies to boost identity further enriches customer data, leading to more effective marketing strategies. Overall, Littledata's combination of compliance, historical data integration, and enhanced identity tracking makes it a superior choice.
Feature | Upstack Data | Polar Analytics | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Upstack Data | Polar Analytics | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |