Upstack Data vs Addingwell

Is Upstack Data or Addingwell a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Upstack Data vs Addingwell comparison

FeatureUpstack DataAddingwellLittledata
Server-side tracking✔️✔️✔️
30 day free trial✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Founder owned and led✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, focusing on centralizing analytics for faster decision-making. Its fully automatic, no-code setup simplifies integration, while identity resolution enhances audience targeting. In contrast, Addingwell specializes in server-side tracking with a broader platform compatibility and tools for data governance. Littledata stands out with automatic tracking of checkout steps, alongside features like identity resolution and server-side tracking, making it ideal for eCommerce. Overall, Littledata combines ease of use with specific eCommerce functionalities that enhance data accuracy and customer insights.

Reviews comparison

Upstack Data vs Addingwell's customer reviews

Upstack DataAddingwellLittledata
Example product review"After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..."Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue."The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Upstack Data vs Addingwell's monthly subscription cost

Store sizeUpstack DataAddingwellLittledata
50 orders / month$299$90$39
500 orders / month$299$90$199
5,000 orders / month$599$130$449
20,000 orders / month$999$400$1390

For 50 orders per month, Upstack Data is 233% more expensive than Addingwell and 666% more than Littledata. At 500 orders, Upstack Data and Addingwell are equal, while Littledata is 50% cheaper than both. For 5000 orders, Upstack Data is 360% more than Addingwell and 71% more than Littledata. Finally, at 20000 orders, Upstack Data is 150% more than Addingwell and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationUpstack DataAddingwellLittledata
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Segmentminusminus✔️
Attentiveminusminus✔️

Upstack Data focuses on integrating with Meta Ads, TikTok, Klaviyo, and Google Ads, emphasizing direct connections for e-commerce marketing. Addingwell offers a broader range, including Google Analytics, Pinterest, and Snap, providing a more extensive analytics framework. Littledata also supports Google Analytics, Meta Ads, TikTok, and Google Ads, but adds Segment and Attentive, enhancing customer data management and personalization capabilities. The main difference lies in the specific platforms each solution integrates with and their focus on analytics versus marketing automation.

Google Ads comparison

Upstack Data vs Addingwell's solution for Google Ads

FeatureUpstack DataAddingwellLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Upstack Data vs Addingwell's solution for Meta Ads

FeatureUpstack DataAddingwellLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Score✔️minus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Upstack Data against Addingwell
Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by 202 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.