
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.
| Feature | Upstack Data | Addingwell | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Marketing reporting | ✔️ | ||
| Proprietary attribution model | ✔️ | ||
| Works with platforms other than Shopify | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, focusing on centralizing analytics for faster decision-making. Its fully automatic, no-code setup simplifies integration, while identity resolution enhances audience targeting. In contrast, Addingwell specializes in server-side tracking with a broader platform compatibility and tools for data governance. Littledata stands out with automatic tracking of checkout steps, alongside features like identity resolution and server-side tracking, making it ideal for eCommerce. Overall, Littledata combines ease of use with specific eCommerce functionalities that enhance data accuracy and customer insights.
| Upstack Data | Addingwell | Littledata | |
|---|---|---|---|
| Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Upstack Data | Addingwell | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $90 | $39 |
| 500 orders / month | $299 | $90 | $199 |
| 5,000 orders / month | $599 | $130 | $449 |
| 20,000 orders / month | $999 | $400 | $1390 |
For 50 orders per month, Upstack Data is 233% more expensive than Addingwell and 666% more than Littledata. At 500 orders, Upstack Data and Addingwell are equal, while Littledata is 50% cheaper than both. For 5000 orders, Upstack Data is 360% more than Addingwell and 71% more than Littledata. Finally, at 20000 orders, Upstack Data is 150% more than Addingwell and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.
| Destination | Upstack Data | Addingwell | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | |
| Google Analytics | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Upstack Data focuses on integrating with Meta Ads, TikTok, Klaviyo, and Google Ads, emphasizing direct connections for e-commerce marketing. Addingwell offers a broader range, including Google Analytics, Pinterest, and Snap, providing a more extensive analytics framework. Littledata also supports Google Analytics, Meta Ads, TikTok, and Google Ads, but adds Segment and Attentive, enhancing customer data management and personalization capabilities. The main difference lies in the specific platforms each solution integrates with and their focus on analytics versus marketing automation.
| Feature | Upstack Data | Addingwell | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Upstack Data | Addingwell | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
