Northbeam vs Elevar

Is Northbeam or Elevar a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.


Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


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Northbeam vs Elevar comparison

FeatureNorthbeamElevarLittledata
Fully automatic, no code setup✔️minus✔️
Founder owned and led✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Server-side trackingminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, emphasizing a no-code setup and compatibility with various platforms. In contrast, Elevar specializes in ensuring complete conversion tracking through server-side tracking and Google Tag Manager, but has merged into a broader analytics tool post-acquisition. Littledata stands out with a 30-day free trial, combining identity resolution, server-side tracking, and automatic checkout step tracking, while also offering a no-code setup and being founder-owned, providing a more comprehensive solution for ecommerce tracking and data collection.

Reviews comparison

Northbeam vs Elevar's customer reviews

NorthbeamElevarLittledata
Example product review"Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any.""They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients.""Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Northbeam vs Elevar's monthly subscription cost

Store sizeNorthbeamElevarLittledata
50 orders / month$1000$200$39
500 orders / month$1000$200$149
5,000 orders / month$1500$450$349
20,000 orders / month$3500$950$799

For 50 orders, Northbeam is 400% more expensive than Elevar and 2,462% more than Littledata. At 500 orders, Northbeam and Elevar are equal, while Littledata is 85% cheaper than both. For 5,000 orders, Northbeam is 233% more than Elevar and 329% more than Littledata. At 20,000 orders, Northbeam is 268% more than Elevar and 338% more than Littledata. Overall, Northbeam consistently has the highest pricing, while Littledata offers the most affordable options across all order volumes.

Supported data destinations

DestinationNorthbeamElevarLittledata
Google Analyticsminus✔️✔️
Meta Adsminus✔️✔️
Pinterestminus✔️✔️
TikTokminus✔️✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Google Adsminus✔️✔️
Yotpo Email & SMSminus✔️minus
Postscriptminus✔️minus
Segmentminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
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Comparing Northbeam against Elevar
Can I switch from Northbeam to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Northbeam setup.

Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.