Is Northbeam or Elevar a better data solution for Shopify brands?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1.90k Shopify sites.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6.30k Shopify sites.
You could use both Elevar for accurate data, and Northbeam for reporting
Feature | Northbeam | Elevar |
---|---|---|
Overall benefits | ||
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
Identity resolution | ✔️ | |
Server-side tracking | ✔️ | |
Privacy compliant | ✔️ | |
Customer data to marketing platforms | ✔️ |
Yes, Northbeam is installed on 1.90k Shopify sites according to the latest stats from BuiltWith.
Yes, Elevar is installed on 6.30k Shopify sites according to the latest stats from BuiltWith.
Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Northbeam does not send data into the marketing tools but instead pulls insight from them.
Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.
Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.
Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.