Elevar vs Littledata

Is Elevar or Littledata a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6.30k Shopify sites.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads, and is used by 2.10k Shopify sites.


Overall Elevar vs Littledata comparison

FeatureElevarLittledata
Overall benefits
Identity resolution✔️✔️
Server-side tracking✔️✔️
Privacy compliant✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trialminus✔️

Google Analytics comparison

Comparing Elevar against Littledata's solution for Google Analytics

FeatureElevarLittledata
Product list views & clicks
Tracks products list as you scroll✔️✔️
Tracks clicks on product list✔️✔️
Consistent product identifier in GA4minus✔️
Add to Cart event
Tracked server-side✔️✔️
Enriched product info✔️✔️
Tracks remove from cart✔️✔️
Checkout steps
Compatible with checkout extensibility✔️✔️
Compatible with accelerated checkouts✔️✔️
All steps tracked server-side✔️✔️
Purchase event
Tracked server side✔️✔️
Includes post-purchase upsells✔️✔️
Includes recurring orders✔️✔️
Filters to exclude order from some channels✔️✔️
Includes refunds✔️✔️

Klaviyo comparison

Comparing Elevar against Littledata's solution for Klaviyo

FeatureElevarLittledata
Identity resolution
Privacy compliant - visitor can opt out✔️✔️
Does not use third-party email lists✔️✔️
Uses other marketing channel cookies to boost identity✔️✔️
Viewed Product trigger
Tracked client-side✔️minus
Backwards compatible with Klaviyo templates✔️✔️
Trigger split by product category✔️✔️
Tracked server-sideminus✔️
Enriched product infominus✔️
Added to Cart trigger
Tracked server-side✔️✔️
Enriched product info✔️✔️
Backwards compatible with Klaviyo templates✔️✔️
Trigger split by product categoryminus✔️
Tracks remove from cartminus✔️

Meta Ads comparison

Comparing Elevar against Littledata's solution for Meta Ads

FeatureElevarLittledata
Key benefits
100% accurate revenue in Meta✔️✔️
Boost to Event Match Quality Score✔️✔️
Pre-purchase audiences based on first-party data✔️✔️
Target subscriptions vs one-time purchasesminus✔️
Added to Cart trigger
Via Conversions API✔️✔️
Checkout steps
Via Conversions API✔️✔️
Includes all checkout steps✔️✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️✔️
Filters to exclude orders from some channels✔️✔️
Includes recurring ordersminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Littledata
Does Elevar work with Shopify?

Yes, Elevar is installed on 6.30k Shopify sites according to the latest stats from BuiltWith.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2.10k Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

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