Elevar focuses on resolving conversion tracking issues and optimizing Google Tag Manager (GTM) setups with server-side tracking, ensuring data is effectively pushed to marketing channels. Its emphasis is on fixing existing tracking problems, which may appeal to brands needing a more hands-on approach to data accuracy.

In contrast, Littledata offers a fully automated, no-code setup that simplifies the integration of customer data with marketing platforms. Its automatic tracking of checkout extensibility is a significant advantage for brands looking for ease of use and efficiency. Littledata's approach is particularly attractive for DTC brands seeking rapid implementation and growth, as evidenced by its use by top Shopify brands.

Both platforms provide identity resolution and privacy compliance, but Littledata's automation and ease of setup may provide a more streamlined experience for brands prioritizing quick deployment and minimal technical involvement.

For an online store with 50 orders per month, Elevar is 413% more expensive than Littledata. At 500 orders, Elevar and Littledata are equal, but Littledata's second option is 25% cheaper. For 5000 orders, Elevar is 29% more expensive than Littledata. At 20000 orders, Elevar is 19% more expensive than Littledata. Overall, Elevar consistently costs more, with significant price differences at lower order volumes, while Littledata offers more competitive pricing as order volume increases.

Elevar and Littledata both offer server-side tracking solutions for Shopify Plus brands, but their data destinations differ slightly. Elevar supports a broader range of integrations, including Yotpo Email & SMS and Postscript, which are not available in Littledata's offerings. Littledata focuses on core analytics and marketing platforms, integrating with Segment for enhanced data management. Both solutions cover major platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, and Google Ads, but Elevar provides additional options for email and SMS marketing, making it more comprehensive for brands looking to leverage those channels.

Littledata's purchase tracking offers superior accuracy and attribution through user-provided data and custom mapping, enhancing insights into customer behavior. Its server-side tracking ensures 100% accuracy, including post-purchase upsells and recurring orders, while filtering by sales channel and accounting for refunds. In contrast, Elevar's client-side tracking may introduce inaccuracies and lacks the same level of data granularity. Additionally, Littledata's checkout tracking captures all steps server-side, ensuring comprehensive data collection, which is crucial for optimizing the checkout process. This combination of features makes Littledata a more robust solution for tracking Shopify users and purchases in Google Analytics compared to both Elevar and its own previous offerings.

Littledata is superior to Elevar for Klaviyo integration because it not only provides GDPR/CCPA opt-out documentation and avoids adding new emails to your marketing list, but also enhances customer identity through cookies from other marketing channels. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events allows for a more comprehensive view of customer interactions, improving segmentation and targeting. This holistic approach ensures better data accuracy and customer insights compared to Elevar's offerings.