Elevar vs Littledata

Is Elevar or Littledata a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar was designed to fix GTM setup, with server-side tracking into to marketing channels. Since the acquisition by Buxton (now Audiense), most of the founding team has left and the Audiense product is no longer focussed on Shopify marketing. Elevar is used by 6,300 Shopify sites according to BuiltWith.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.


Switching from Elevar? Get 50% off your first year with Littledata

Elevar vs Littledata comparison

FeatureElevarLittledata
Identity resolution to boost audiences✔️✔️
Server-side tracking✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trialminus✔️
Founder owned and ledminus✔️
Fully automatic, no code setupminus✔️
Automatic tracking of checkout stepsminus✔️
No-code setup for Shopify Hydrogenminus✔️

Elevar offers identity resolution, server-side tracking, and customer data integration with marketing platforms, but its focus has shifted since the acquisition by Buxton, losing some original capabilities for Shopify marketing. In contrast, Littledata provides a 30-day free trial, is founder-led, and emphasizes a fully automatic, no-code setup, making it easier for DTC brands to implement. Littledata also features automatic tracking of checkout steps, enhancing its usability for Shopify merchants. Overall, Littledata excels with its user-friendly setup and strong focus on Shopify, making it a more attractive option for ecommerce managers.

Reviews comparison

Elevar vs Littledata's customer reviews

ElevarLittledata
Example product review"They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviewsRead more reviews

Cost comparison

Elevar vs Littledata's monthly subscription cost

Store sizeElevarLittledata
50 orders / month$200$39
500 orders / month$200$149
5,000 orders / month$450$349
20,000 orders / month$950$799

For an online store with 50 orders per month, Elevar is 413% more expensive than Littledata. At 500 orders, Elevar and Littledata are equal, but Littledata's second option is 25% cheaper. For 5000 orders, Elevar is 29% more expensive than Littledata. At 20000 orders, Elevar is 19% more expensive than Littledata. Overall, Elevar consistently costs more, with significant price differences at lower order volumes, while Littledata offers more competitive pricing as order volume increases.

Supported data destinations

DestinationElevarLittledata
Google Analytics✔️✔️
Meta Ads✔️✔️
Pinterest✔️✔️
TikTok✔️✔️
Klaviyo✔️✔️
Attentive✔️✔️
Google Ads✔️✔️
Yotpo Email & SMS✔️minus
Postscript✔️minus
Segmentminus✔️

Elevar and Littledata both offer server-side tracking solutions for Shopify Plus brands, but their data destinations differ slightly. Elevar supports a broader range of integrations, including Yotpo Email & SMS and Postscript, which are not available in Littledata's offerings. Littledata focuses on core analytics and marketing platforms, integrating with Segment for enhanced data management. Both solutions cover major platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, and Google Ads, but Elevar provides additional options for email and SMS marketing, making it more comprehensive for brands looking to leverage those channels.

Google Analytics comparison

Elevar vs Littledata's solution for Google Analytics

FeatureElevarLittledata
Product list views & clicks
Tracks products list as you scroll✔️✔️
Tracks clicks on product list✔️✔️
Consistent product identifier in GA4minus✔️
Add to Cart event
Tracked server-side✔️✔️
Enriched product info✔️✔️
Tracks remove from cart✔️✔️
Checkout steps
Compatible with checkout extensibility✔️✔️
Compatible with accelerated checkouts✔️✔️
Tracked direct from Shopify's servers✔️✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️
Includes post-purchase upsells✔️✔️
Includes recurring orders✔️✔️
Filter orders by sales channel✔️✔️
Includes refunds✔️✔️
Tracked via thank you page✔️minus
User-provided data for improved attributionminus✔️
Custom mapping to a source / mediumminus✔️

Littledata's purchase tracking offers enhanced features such as user-provided data for improved attribution and custom mapping to a source/medium, which Elevar lacks. Additionally, Littledata's checkout tracking captures all steps server-side, ensuring comprehensive data collection. This contrasts with Elevar's reliance on the thank you page for tracking, which may miss critical interactions. Compared to its own previous version, Littledata's current offering maintains server-side tracking while enhancing data accuracy and flexibility. Overall, Littledata provides a more robust solution for tracking user behavior and purchases, ensuring better insights and attribution for Shopify Plus brands.

Klaviyo comparison

Elevar vs Littledata's solution for Klaviyo

FeatureElevarLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️✔️
Never adds new emails to your marketing list✔️✔️
Uses other marketing channel cookies to boost identityminus✔️
Backstitches Klaviyo profile onto previous customer eventsminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked server-side✔️✔️
Enriched product info (e.g. category)minus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️✔️
Enriched product info (e.g. category)✔️✔️
Backwards compatible with Klaviyo templates✔️✔️
Target the whole contents of the cartminus✔️
Checkout Started trigger
Direct from Shopify's serversminus✔️
Backwards compatible with Klaviyo templatesminus✔️

Littledata is superior to Elevar for Klaviyo integration because it not only provides GDPR/CCPA opt-out documentation and avoids adding new emails to your marketing list, but also enhances customer identity through cookies from other marketing channels. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events allows for a more comprehensive view of customer interactions, improving segmentation and targeting. This holistic approach ensures better data accuracy and customer insights compared to Elevar's offerings.

Google Ads comparison

Elevar vs Littledata's solution for Google Ads

FeatureElevarLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️✔️
New vs Returning customer conversions✔️✔️
Real-time tracking of Enhanced Conversionsminus✔️
Fully automatic setupminus✔️

Meta Ads comparison

Elevar vs Littledata's solution for Meta Ads

FeatureElevarLittledata
Key benefits
Added to Cart trigger
Via Conversions API✔️✔️
Checkout steps
Via Conversions API✔️✔️
Includes all checkout steps✔️✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️✔️
Filters to exclude orders from some channels✔️✔️
Includes recurring ordersminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Littledata
Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Can I switch from Littledata to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Littledata setup.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

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