Elevar was designed to fix GTM setup, with server-side tracking into to marketing channels. Since the acquisition by Buxton (now Audiense), most of the founding team has left and the Audiense product is no longer focussed on Shopify marketing. Elevar is used by 6,300 Shopify sites according to BuiltWith.
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Switching from Elevar? Get 50% off your first year with Littledata
Feature | Elevar | Littledata |
---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Founder owned and led | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ |
Elevar offers identity resolution, server-side tracking, and customer data integration with marketing platforms, but its focus has shifted since the acquisition by Buxton, losing some original capabilities for Shopify marketing. In contrast, Littledata provides a 30-day free trial, is founder-led, and emphasizes a fully automatic, no-code setup, making it easier for DTC brands to implement. Littledata also features automatic tracking of checkout steps, enhancing its usability for Shopify merchants. Overall, Littledata excels with its user-friendly setup and strong focus on Shopify, making it a more attractive option for ecommerce managers.
Elevar | Littledata | |
---|---|---|
Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews | Read more reviews |
Store size | Elevar | Littledata |
---|---|---|
50 orders / month | $200 | $39 |
500 orders / month | $200 | $149 |
5,000 orders / month | $450 | $349 |
20,000 orders / month | $950 | $799 |
For an online store with 50 orders per month, Elevar is 413% more expensive than Littledata. At 500 orders, Elevar and Littledata are equal, but Littledata's second option is 25% cheaper. For 5000 orders, Elevar is 29% more expensive than Littledata. At 20000 orders, Elevar is 19% more expensive than Littledata. Overall, Elevar consistently costs more, with significant price differences at lower order volumes, while Littledata offers more competitive pricing as order volume increases.
Destination | Elevar | Littledata |
---|---|---|
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
✔️ | ✔️ | |
TikTok | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Yotpo Email & SMS | ✔️ | |
Postscript | ✔️ | |
Segment | ✔️ |
Elevar and Littledata both offer server-side tracking solutions for Shopify Plus brands, but their data destinations differ slightly. Elevar supports a broader range of integrations, including Yotpo Email & SMS and Postscript, which are not available in Littledata's offerings. Littledata focuses on core analytics and marketing platforms, integrating with Segment for enhanced data management. Both solutions cover major platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, and Google Ads, but Elevar provides additional options for email and SMS marketing, making it more comprehensive for brands looking to leverage those channels.
Feature | Elevar | Littledata |
---|---|---|
Product list views & clicks | ||
Tracks products list as you scroll | ✔️ | ✔️ |
Tracks clicks on product list | ✔️ | ✔️ |
Consistent product identifier in GA4 | ✔️ | |
Add to Cart event | ||
Tracked server-side | ✔️ | ✔️ |
Enriched product info | ✔️ | ✔️ |
Tracks remove from cart | ✔️ | ✔️ |
Checkout steps | ||
Compatible with checkout extensibility | ✔️ | ✔️ |
Compatible with accelerated checkouts | ✔️ | ✔️ |
Tracked direct from Shopify's servers | ✔️ | ✔️ |
Purchase event | ||
Tracked server side for 100% accuracy | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ |
Tracked via thank you page | ✔️ | |
User-provided data for improved attribution | ✔️ | |
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers enhanced features such as user-provided data for improved attribution and custom mapping to a source/medium, which Elevar lacks. Additionally, Littledata's checkout tracking captures all steps server-side, ensuring comprehensive data collection. This contrasts with Elevar's reliance on the thank you page for tracking, which may miss critical interactions. Compared to its own previous version, Littledata's current offering maintains server-side tracking while enhancing data accuracy and flexibility. Overall, Littledata provides a more robust solution for tracking user behavior and purchases, ensuring better insights and attribution for Shopify Plus brands.
Feature | Elevar | Littledata |
---|---|---|
Identity resolution | ||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ |
Never adds new emails to your marketing list | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Tracked server-side | ✔️ | ✔️ |
Enriched product info (e.g. category) | ✔️ | |
Added to Cart trigger | ||
Reliable via Shopify's servers | ✔️ | ✔️ |
Enriched product info (e.g. category) | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Target the whole contents of the cart | ✔️ | |
Checkout Started trigger | ||
Direct from Shopify's servers | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata is superior to Elevar for Klaviyo integration because it not only provides GDPR/CCPA opt-out documentation and avoids adding new emails to your marketing list, but also enhances customer identity through cookies from other marketing channels. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events allows for a more comprehensive view of customer interactions, improving segmentation and targeting. This holistic approach ensures better data accuracy and customer insights compared to Elevar's offerings.
Feature | Elevar | Littledata |
---|---|---|
Google Ads Conversions | ||
Tracked direct from Shopify's servers | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ✔️ |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ |
Feature | Elevar | Littledata |
---|---|---|
Key benefits | ||
Added to Cart trigger | ||
Via Conversions API | ✔️ | ✔️ |
Checkout steps | ||
Via Conversions API | ✔️ | ✔️ |
Includes all checkout steps | ✔️ | ✔️ |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ |
Filters to exclude orders from some channels | ✔️ | ✔️ |
Includes recurring orders | ✔️ |