Is Elevar or Littledata a better data solution for Shopify brands?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6,300 Shopify sites.
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites.
Feature | Elevar | Littledata |
---|---|---|
Overall benefits | ||
Identity resolution / session enrichment | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Fully privacy compliant | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout extensibility | ✔️ | |
Supported destinations | ||
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
✔️ | ✔️ | |
TikTok | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Attentive | ✔️ | |
Google Ads | ✔️ | ✔️ |
Segment | ✔️ |
Feature | Elevar | Littledata |
---|---|---|
Product list views & clicks | ||
Tracks products list as you scroll | ✔️ | ✔️ |
Tracks clicks on product list | ✔️ | ✔️ |
Consistent product identifier in GA4 | ✔️ | |
Add to Cart event | ||
Tracked server-side | ✔️ | ✔️ |
Enriched product info | ✔️ | ✔️ |
Tracks remove from cart | ✔️ | ✔️ |
Checkout steps | ||
Compatible with checkout extensibility | ✔️ | ✔️ |
Compatible with accelerated checkouts | ✔️ | ✔️ |
All steps tracked server-side | ✔️ | ✔️ |
Purchase event | ||
Tracked server side | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ |
Filters to exclude order from some channels | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ |
User-provided data for improved attribution | ✔️ |
Feature | Elevar | Littledata |
---|---|---|
Identity resolution | ||
Privacy compliant - visitor can opt out | ✔️ | ✔️ |
Does not use third-party email lists | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Trigger split by product category | ✔️ | ✔️ |
Tracked server-side | ✔️ | |
Enriched product info | ✔️ | |
Added to Cart trigger | ||
Tracked server-side | ✔️ | ✔️ |
Enriched product info | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Trigger split by product category | ✔️ | |
Tracks remove from cart | ✔️ | |
Feature | Elevar | Littledata |
---|---|---|
Google Ads Conversions | ||
Server-side Enhanced Conversions | ✔️ | ✔️ |
Real-time tracking of Enhanced Conversions | ✔️ |
Feature | Elevar | Littledata |
---|---|---|
Key benefits | ||
100% accurate revenue in Meta | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ |
Target subscriptions vs one-time purchases | ✔️ | |
Added to Cart trigger | ||
Via Conversions API | ✔️ | ✔️ |
Checkout steps | ||
Via Conversions API | ✔️ | ✔️ |
Includes all checkout steps | ✔️ | ✔️ |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ |
Filters to exclude orders from some channels | ✔️ | ✔️ |
Includes recurring orders | ✔️ |