Elevar vs Gobot
Is Elevar or Gobot a better data solution for Shopify brands?
What is Elevar?
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
What is Gobot?
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS
Switching from Elevar? Get 50% off your first year with Littledata
Elevar vs Gobot comparison
| Feature | Elevar | Gobot | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| 30 day free trial | | | ✔️ |
| Founder owned and led | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Elevar offers robust server-side tracking and ensures complete conversion tracking through Google Tag Manager, making it ideal for comprehensive data collection. Gobot focuses on identifying anonymous visitors and retargeting abandoners via email and SMS, which is more limited in scope. Littledata stands out with its 30-day free trial, founder-led approach, fully automatic setup, and automatic tracking of checkout steps, providing a more user-friendly and comprehensive solution for ecommerce managers looking to optimize their data collection and tracking processes.
Reviews comparison
Elevar vs Gobot's customer reviews
| Elevar | Gobot | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | |
| Link | Read more reviews |
Cost comparison
Elevar vs Gobot's monthly subscription cost
| Store size | Elevar | Gobot | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $ | $39 |
| 500 orders / month | $200 | $ | $149 |
| 5,000 orders / month | $450 | $ | $349 |
| 20,000 orders / month | $950 | $ | $799 |
Supported data destinations
| Destination | Elevar | Gobot | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| ✔️ | | ✔️ | |
| TikTok | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Yotpo Email & SMS | ✔️ | ✔️ | |
| Postscript | ✔️ | ✔️ | |
| Segment | | | ✔️ |
Elevar focuses on a broader range of data destinations, including major advertising platforms like Google Ads, Meta Ads, Pinterest, and TikTok, alongside email and SMS marketing tools. This allows for comprehensive tracking across various channels. In contrast, Gobot primarily targets email and SMS marketing platforms, limiting its scope to Klaviyo, Attentive, and Postscript. Littledata also offers a wide array of destinations similar to Elevar, including Google Analytics and Segment, but lacks some of the specific advertising integrations found in Elevar. Overall, Elevar and Littledata provide more extensive tracking options across multiple marketing channels compared to Gobot's more focused approach.
Klaviyo comparison
Elevar vs Gobot's solution for Klaviyo
| Feature | Elevar | Gobot | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | | ✔️ |
| Never adds new emails to your marketing list | ✔️ | | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Tracked server-side | ✔️ | | ✔️ |
| Tracked client-side | | ✔️ | |
| Enriched product info (e.g. category) | | | ✔️ |
| Added to Cart trigger | |||
| Reliable via Shopify's servers | ✔️ | | ✔️ |
| Enriched product info (e.g. category) | ✔️ | | ✔️ |
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Unreliable tracking of button clicks | | ✔️ | |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| Tracked via the checkout page | | ✔️ | |
| Direct from Shopify's servers | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
