Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Switching from Elevar? Get 50% off your first year with Littledata
Feature | Elevar | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Elevar focuses on comprehensive conversion tracking through server-side methods and integration with Google Tag Manager, making it robust for data delivery to marketing channels. Polar Analytics offers pre-built dashboards and a proprietary attribution model, streamlining reporting for e-commerce teams. Littledata stands out with its 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, providing a user-friendly experience while maintaining essential features like identity resolution and server-side tracking. This makes Littledata a more accessible option for teams seeking ease of use and quick implementation.
Elevar | Polar Analytics | Littledata | |
---|---|---|---|
Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Elevar | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $200 | $400 | $39 |
500 orders / month | $200 | $400 | $149 |
5,000 orders / month | $450 | $1150 | $349 |
20,000 orders / month | $950 | $3500 | $799 |
For an online store with 50 orders, Elevar is 50% cheaper than Polar Analytics and 82.5% more expensive than Littledata. At 500 orders, Elevar and Polar Analytics are equal in price, while Littledata is 25% cheaper than both. For 5000 orders, Elevar is 60.9% cheaper than Polar Analytics and 28.9% cheaper than Littledata. At 20000 orders, Elevar is 73.6% cheaper than Polar Analytics and 18.9% cheaper than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Elevar | Polar Analytics | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Elevar offers a broader range of data destinations, including platforms like Pinterest, TikTok, Yotpo, and Postscript, allowing for more diverse marketing and analytics integration. Polar Analytics focuses on fewer destinations, primarily Meta Ads, Google Ads, and Klaviyo, which may limit cross-channel insights. Littledata provides a mix similar to Elevar but excludes some platforms like Yotpo and Postscript, while including Segment for enhanced data management. Overall, Elevar supports more channels for comprehensive tracking, while Polar Analytics and Littledata offer more streamlined options.
Feature | Elevar | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its ability to backstitch Klaviyo profiles onto previous customer events provides a comprehensive view of customer interactions, enhancing segmentation and targeting. Additionally, it utilizes cookies from other marketing channels to improve identity resolution, ensuring more accurate data. While Elevar and Polar Analytics also focus on GDPR/CCPA compliance and do not add new emails to marketing lists, they lack the depth of historical data integration and enhanced identity tracking that Littledata provides. This makes Littledata a more robust choice for CRM managers seeking to optimize customer insights and marketing effectiveness.
Feature | Elevar | Polar Analytics | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ |
Feature | Elevar | Polar Analytics | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |