Elevar vs Polar Analytics

Is Elevar or Polar Analytics a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.


Switching from Elevar? Get 50% off your first year with Littledata

Elevar vs Polar Analytics comparison

FeatureElevarPolar AnalyticsLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Founder owned and ledminus✔️✔️
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Elevar focuses on comprehensive conversion tracking through server-side methods and integration with Google Tag Manager, making it robust for data delivery to marketing channels. Polar Analytics offers pre-built dashboards and a proprietary attribution model, streamlining reporting for e-commerce teams. Littledata stands out with its 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, providing a user-friendly experience while maintaining essential features like identity resolution and server-side tracking. This makes Littledata a more accessible option for teams seeking ease of use and quick implementation.

Reviews comparison

Elevar vs Polar Analytics's customer reviews

ElevarPolar AnalyticsLittledata
Example product review"They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Polar's customer support is also next to none... they are well worth the price we pay.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Elevar vs Polar Analytics's monthly subscription cost

Store sizeElevarPolar AnalyticsLittledata
50 orders / month$200$400$39
500 orders / month$200$400$149
5,000 orders / month$450$1150$349
20,000 orders / month$950$3500$799

For an online store with 50 orders, Elevar is 50% cheaper than Polar Analytics and 82.5% more expensive than Littledata. At 500 orders, Elevar and Polar Analytics are equal in price, while Littledata is 25% cheaper than both. For 5000 orders, Elevar is 60.9% cheaper than Polar Analytics and 28.9% cheaper than Littledata. At 20000 orders, Elevar is 73.6% cheaper than Polar Analytics and 18.9% cheaper than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationElevarPolar AnalyticsLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Pinterest✔️minus✔️
TikTok✔️minus✔️
Attentive✔️minus✔️
Yotpo Email & SMS✔️minusminus
Postscript✔️minusminus
Segmentminusminus✔️

Elevar offers a broader range of data destinations, including platforms like Pinterest, TikTok, Yotpo, and Postscript, allowing for more diverse marketing and analytics integration. Polar Analytics focuses on fewer destinations, primarily Meta Ads, Google Ads, and Klaviyo, which may limit cross-channel insights. Littledata provides a mix similar to Elevar but excludes some platforms like Yotpo and Postscript, while including Segment for enhanced data management. Overall, Elevar supports more channels for comprehensive tracking, while Polar Analytics and Littledata offer more streamlined options.

Klaviyo comparison

Elevar vs Polar Analytics's solution for Klaviyo

FeatureElevarPolar AnalyticsLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-side✔️minus✔️
Tracked client-sideminus✔️minus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️minus✔️
Enriched product info (e.g. category)✔️minus✔️
Backwards compatible with Klaviyo templates✔️minus✔️
Unreliable tracking of button clicksminus✔️minus
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Direct from Shopify's serversminus✔️✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its ability to backstitch Klaviyo profiles onto previous customer events provides a comprehensive view of customer interactions, enhancing segmentation and targeting. Additionally, it utilizes cookies from other marketing channels to improve identity resolution, ensuring more accurate data. While Elevar and Polar Analytics also focus on GDPR/CCPA compliance and do not add new emails to marketing lists, they lack the depth of historical data integration and enhanced identity tracking that Littledata provides. This makes Littledata a more robust choice for CRM managers seeking to optimize customer insights and marketing effectiveness.

Google Ads comparison

Elevar vs Polar Analytics's solution for Google Ads

FeatureElevarPolar AnalyticsLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Elevar vs Polar Analytics's solution for Meta Ads

FeatureElevarPolar AnalyticsLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Score✔️✔️✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Fully automatic setup✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Polar Analytics
Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Can I switch from Polar Analytics to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Polar Analytics setup.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.