Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
You could use both Elevar for accurate data, and Polar Analytics for reporting
Feature | Elevar | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Elevar focuses on resolving conversion tracking issues and optimizing Google Tag Manager (GTM) setups through server-side tracking, ensuring data accuracy across marketing channels. Its identity resolution feature enhances audience targeting, while its commitment to privacy compliance builds trust.
In contrast, Polar Analytics offers a pre-built dashboard that simplifies marketing reporting with a proprietary attribution model, providing actionable insights without extensive setup. It also supports identity resolution and data integration with marketing platforms.
Littledata combines features from both, offering server-side tracking and identity resolution, along with a fully automatic, no-code setup for ease of use. It emphasizes privacy compliance and includes automatic tracking of checkout extensibility, making it user-friendly for ecommerce managers.
Overall, Elevar is more focused on fixing tracking issues, Polar Analytics excels in reporting, and Littledata provides a comprehensive, automated solution.
Store size | Elevar | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $200 | $400 | $39 |
500 orders / month | $200 | $400 | $149 |
5,000 orders / month | $450 | $1150 | $349 |
20,000 orders / month | $950 | $3500 | $799 |
For an online store with 50 orders, Elevar is 50% cheaper than Polar Analytics and 82.5% more expensive than Littledata. At 500 orders, Elevar and Polar Analytics are equal in price, while Littledata is 25% cheaper than both. For 5000 orders, Elevar is 60.9% cheaper than Polar Analytics and 28.9% cheaper than Littledata. At 20000 orders, Elevar is 73.6% cheaper than Polar Analytics and 18.9% cheaper than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Elevar | Polar Analytics | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Elevar offers a broader range of data destinations, including platforms like Pinterest, TikTok, Yotpo, and Postscript, allowing for more diverse marketing and analytics integration. Polar Analytics focuses on fewer destinations, primarily Meta Ads, Google Ads, and Klaviyo, which may limit cross-channel insights. Littledata provides a mix similar to Elevar but excludes some platforms like Yotpo and Postscript, while including Segment for enhanced data management. Overall, Elevar supports more channels for comprehensive tracking, while Polar Analytics and Littledata offer more streamlined options.
Feature | Elevar | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its ability to backstitch Klaviyo profiles onto previous customer events provides a comprehensive view of customer interactions, enhancing segmentation and targeting. Additionally, it utilizes cookies from other marketing channels to improve identity resolution, ensuring more accurate data. While Elevar and Polar Analytics also focus on GDPR/CCPA compliance and do not add new emails to marketing lists, they lack the depth of historical data integration and enhanced identity tracking that Littledata provides. This makes Littledata a more robust choice for CRM managers seeking to optimize customer insights and marketing effectiveness.
Feature | Elevar | Polar Analytics | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Server-side Enhanced Conversions | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ |
Feature | Elevar | Polar Analytics | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |