Northbeam vs Blotout
Is Northbeam or Blotout a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Northbeam vs Blotout comparison
| Feature | Northbeam | Blotout | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Server-side tracking | | ✔️ | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, emphasizing a no-code setup and machine learning for profitable growth. In contrast, Blotout specializes in identity resolution and restoring marketing signals in a post-cookie environment.
Littledata stands out with a 30-day free trial, combining identity resolution and server-side tracking with automatic checkout step tracking, offering a comprehensive solution that integrates features from both Northbeam and Blotout while providing a risk-free trial period.
Reviews comparison
Northbeam vs Blotout's customer reviews
| Northbeam | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Northbeam vs Blotout's monthly subscription cost
| Store size | Northbeam | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $50 | $39 |
| 500 orders / month | $1000 | $250 | $149 |
| 5,000 orders / month | $1500 | $830 | $349 |
| 20,000 orders / month | $3500 | $2500 | $799 |
For 50 orders, Northbeam is 1,900% more expensive than Blotout and 2,564% more than Littledata. At 500 orders, Northbeam is 0% compared to Blotout and 573% more than Littledata. For 5,000 orders, Northbeam is 80% more than Blotout and 329% more than Littledata. At 20,000 orders, Northbeam is 40% more than Blotout and 338% more than Littledata. Overall, Northbeam consistently has the highest pricing, while Blotout offers the most affordable options.
Supported data destinations
| Destination | Northbeam | Blotout | Littledata |
|---|---|---|---|
| Google Analytics | | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| Postscript | | ✔️ | |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
