Northbeam vs Blotout

Is Northbeam or Blotout a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


You could use both Blotout for accurate data, and Northbeam for reporting

Northbeam vs Blotout comparison

FeatureNorthbeamBlotoutLittledata
Fully automatic, no code setup✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Identity resolution to boost audiencesminus✔️✔️
Server-side trackingminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, leveraging machine learning for insights into profitable growth. Its fully automatic, no-code setup simplifies implementation across various platforms, making it user-friendly for eCommerce managers.

In contrast, Blotout emphasizes identity resolution in a post-cookie environment, helping to identify returning customers who appear anonymous. Its server-side tracking enhances data accuracy but may require more technical setup.

Littledata offers a 30-day free trial and emphasizes privacy compliance, along with identity resolution and server-side tracking. Its automatic tracking of checkout extensibility and no-code setup make it accessible for users.

Overall, Northbeam is ideal for comprehensive marketing insights, Blotout excels in customer identification, and Littledata balances ease of use with privacy and tracking capabilities.

Cost comparison

Northbeam vs Blotout's monthly subscription cost

Store sizeNorthbeamBlotoutLittledata
50 orders / month$1000$50$39
500 orders / month$1000$250$149
5,000 orders / month$1500$830$349
20,000 orders / month$3500$2500$799

For 50 orders, Northbeam is 1,900% more expensive than Blotout and 2,564% more than Littledata. At 500 orders, Northbeam is 0% compared to Blotout and 573% more than Littledata. For 5,000 orders, Northbeam is 80% more than Blotout and 329% more than Littledata. At 20,000 orders, Northbeam is 40% more than Blotout and 338% more than Littledata. Overall, Northbeam consistently has the highest pricing, while Blotout offers the most affordable options.

Supported data destinations

DestinationNorthbeamBlotoutLittledata
Google Analyticsminus✔️✔️
Meta Adsminus✔️✔️
Klaviyominus✔️✔️
Google Adsminus✔️✔️
Attentiveminus✔️✔️
Postscriptminus✔️minus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Northbeam against Blotout
Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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