Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
You could use both Blotout for accurate data, and Northbeam for reporting
Feature | Northbeam | Blotout | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Northbeam focuses on marketing intelligence with features like multi-touch attribution and media mix modeling, leveraging machine learning for insights into profitable growth. Its fully automatic, no-code setup simplifies implementation across various platforms, making it user-friendly for eCommerce managers.
In contrast, Blotout emphasizes identity resolution in a post-cookie environment, helping to identify returning customers who appear anonymous. Its server-side tracking enhances data accuracy but may require more technical setup.
Littledata offers a 30-day free trial and emphasizes privacy compliance, along with identity resolution and server-side tracking. Its automatic tracking of checkout extensibility and no-code setup make it accessible for users.
Overall, Northbeam is ideal for comprehensive marketing insights, Blotout excels in customer identification, and Littledata balances ease of use with privacy and tracking capabilities.
Store size | Northbeam | Blotout | Littledata |
---|---|---|---|
50 orders / month | $1000 | $50 | $39 |
500 orders / month | $1000 | $250 | $149 |
5,000 orders / month | $1500 | $830 | $349 |
20,000 orders / month | $3500 | $2500 | $799 |
For 50 orders, Northbeam is 1,900% more expensive than Blotout and 2,564% more than Littledata. At 500 orders, Northbeam is 0% compared to Blotout and 573% more than Littledata. For 5,000 orders, Northbeam is 80% more than Blotout and 329% more than Littledata. At 20,000 orders, Northbeam is 40% more than Blotout and 338% more than Littledata. Overall, Northbeam consistently has the highest pricing, while Blotout offers the most affordable options.
Destination | Northbeam | Blotout | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |