Northbeam vs Blotout
Is Northbeam or Blotout a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1.90k Shopify sites.
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites.
You could use both Blotout for accurate data, and Northbeam for reporting
Overall Northbeam vs Blotout comparison
| Feature | Northbeam | Blotout |
|---|---|---|
| Overall benefits | ||
| Marketing reporting | ✔️ |  |
| Proprietary attribution model | ✔️ | |
| Identity resolution | | ✔️ |
| Server-side tracking | | ✔️ |
| Customer data to marketing platforms | | ✔️ |
Comparing Northbeam against Blotout
Does Northbeam work with Shopify?
Yes, Northbeam is installed on 1.90k Shopify sites according to the latest stats from BuiltWith.
How does Blotout work?
Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.
Does Blotout work with Shopify?
Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.
Is Northbeam suitable for Enterprise brands?
Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Is Blotout suitable for Enterprise brands?
Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.
Which marketing tools does Northbeam support?
Northbeam does not send data into the marketing tools but instead pulls insight from them.
Which marketing tools does Blotout support?
Blotout supports Google Analytics, Meta Ads, Klaviyo and Google Ads.
Who owns Northbeam?
Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.
Who owns Blotout?
Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.
