Blotout focuses on restoring marketing signals in a post-cookie world, offering identity resolution and server-side tracking, but lacks a no-code setup. Aimerce emphasizes ease of use with a fully automatic, no-code setup for capturing high-quality customer data, but does not provide server-side tracking. Littledata stands out with a 30-day free trial, combining features from both competitors: identity resolution, server-side tracking, and automatic checkout step tracking, all with a no-code setup, making it a more comprehensive solution for data collection and tracking.

For 50 orders, Blotout is 83% cheaper than Aimerce and 22% more expensive than Littledata. At 500 orders, Blotout and Aimerce are equal, while Littledata is 40% cheaper than both. For 5,000 orders, Blotout is 66% more expensive than Aimerce and 138% more than Littledata. At 20,000 orders, Blotout is 39% more expensive than Aimerce and 213% more than Littledata. Overall, Blotout tends to be more expensive as order volume increases, while Littledata remains the cheapest option.

Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for extensive integration across various marketing platforms. Aimerce focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata provides a diverse set of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking and analytics across multiple channels. Overall, Blotout and Littledata offer more extensive integration options compared to Aimerce.

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo, emphasizing compliance with GDPR and CCPA through clear opt-out documentation. Unlike Blotout, which only ensures no new emails are added to your marketing list, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, providing a richer data history. Compared to Aimerce, which also uses marketing channel cookies for identity, Littledata's approach is more robust as it combines this with a focus on compliance and historical data integration, ensuring a more complete and legally sound customer tracking experience.