Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
Feature | Blotout | Aimerce | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers who appear anonymous. Its server-side tracking enhances data accuracy and integrates with various platforms beyond Shopify.
Aimerce emphasizes ease of use with a fully automatic, no-code setup, making it accessible for brands looking to capture high-quality customer data quickly.
Littledata offers a 30-day free trial and highlights privacy compliance, alongside features like server-side tracking and automatic checkout tracking. It also provides a no-code setup, making it user-friendly.
In summary, Blotout is tailored for post-cookie identity resolution, Aimerce prioritizes simplicity and ease of data capture, while Littledata combines a trial period with robust tracking and compliance features.
Store size | Blotout | Aimerce | Littledata |
---|---|---|---|
50 orders / month | $50 | $299 | $39 |
500 orders / month | $250 | $299 | $149 |
5,000 orders / month | $830 | $499 | $349 |
20,000 orders / month | $2500 | $1799 | $799 |
For 50 orders, Blotout is 83% cheaper than Aimerce and 22% more expensive than Littledata. At 500 orders, Blotout and Aimerce are equal, while Littledata is 40% cheaper than both. For 5,000 orders, Blotout is 66% more expensive than Aimerce and 138% more than Littledata. At 20,000 orders, Blotout is 39% more expensive than Aimerce and 213% more than Littledata. Overall, Blotout tends to be more expensive as order volume increases, while Littledata remains the cheapest option.
Destination | Blotout | Aimerce | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for extensive integration across various marketing platforms. Aimerce focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata provides a diverse set of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking and analytics across multiple channels. Overall, Blotout and Littledata offer more extensive integration options compared to Aimerce.
Feature | Blotout | Aimerce | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo, emphasizing compliance with GDPR and CCPA through clear opt-out documentation. Unlike Blotout, which only ensures no new emails are added to your marketing list, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, providing a richer data history. Compared to Aimerce, which also uses marketing channel cookies for identity, Littledata's approach is more robust as it combines this with a focus on compliance and historical data integration, ensuring a more complete and legally sound customer tracking experience.
Feature | Blotout | Aimerce | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ✔️ | |
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Blotout | Aimerce | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |