
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.

Aimerce claims to be the easiest way to capture more high-quality customer data
| Feature | Blotout | Aimerce | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers, while Aimerce emphasizes ease of use with a fully automatic, no-code setup for capturing high-quality customer data. Both integrate directly with Shopify and offer identity resolution. Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, providing a more comprehensive solution for data collection and customer insights.
| Blotout | Aimerce | Littledata | |
|---|---|---|---|
| Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Blotout | Aimerce | Littledata |
|---|---|---|---|
| 50 orders / month | $79 | $299 | $39 |
| 500 orders / month | $400 | $299 | $199 |
| 5,000 orders / month | $1980 | $499 | $449 |
| 20,000 orders / month | $5000 | $1799 | $1390 |
For 50 orders, Blotout is 103% more expensive than Littledata, while Aimerce is 666% more expensive than Littledata. At 500 orders, Blotout and Aimerce are equal, both 168% more than Littledata. For 5,000 orders, Blotout is 468% more than Littledata, while Aimerce is 43% more. At 20,000 orders, Blotout is 525% more than Littledata, and Aimerce is 125% more. Overall, Blotout consistently has the highest pricing across all order volumes.
| Destination | Blotout | Aimerce | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| TikTok | ✔️ | ||
| ✔️ | |||
| Segment | ✔️ |
Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, and Attentive, allowing for extensive integration across various platforms. Aimerce focuses on Klaviyo, Meta Ads, and Google Ads, providing a more streamlined approach for email and advertising channels. Littledata supports a diverse set of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, catering to a wide array of marketing and analytics needs. Overall, Blotout and Littledata provide more comprehensive options compared to Aimerce, which is more limited in its integrations.
| Feature | Blotout | Aimerce | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ||
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Tracked via the checkout page | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and identity resolution. It provides clear documentation for end-users to opt out under GDPR/CCPA, ensuring compliance. Unlike Blotout, which only emphasizes not adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. Compared to Aimerce, which also uses marketing channel cookies, Littledata's integration is more robust, as it combines cookie data with historical events, offering a more complete view of customer interactions. This results in better targeting and personalization in marketing efforts.
| Feature | Blotout | Aimerce | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Blotout | Aimerce | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
