Blotout vs Aimerce

Is Blotout or Aimerce a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.


Blotout vs Aimerce comparison

FeatureBlotoutAimerceLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers who appear anonymous. Its server-side tracking enhances data accuracy and integrates with various platforms beyond Shopify.

Aimerce emphasizes ease of use with a fully automatic, no-code setup, making it accessible for brands looking to capture high-quality customer data quickly.

Littledata offers a 30-day free trial and highlights privacy compliance, alongside features like server-side tracking and automatic checkout tracking. It also provides a no-code setup, making it user-friendly.

In summary, Blotout is tailored for post-cookie identity resolution, Aimerce prioritizes simplicity and ease of data capture, while Littledata combines a trial period with robust tracking and compliance features.

Cost comparison

Blotout vs Aimerce's monthly subscription cost

Store sizeBlotoutAimerceLittledata
50 orders / month$50$299$39
500 orders / month$250$299$149
5,000 orders / month$830$499$349
20,000 orders / month$2500$1799$799

For 50 orders, Blotout is 83% cheaper than Aimerce and 22% more expensive than Littledata. At 500 orders, Blotout and Aimerce are equal, while Littledata is 40% cheaper than both. For 5,000 orders, Blotout is 66% more expensive than Aimerce and 138% more than Littledata. At 20,000 orders, Blotout is 39% more expensive than Aimerce and 213% more than Littledata. Overall, Blotout tends to be more expensive as order volume increases, while Littledata remains the cheapest option.

Supported data destinations

DestinationBlotoutAimerceLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Attentive✔️minus✔️
Postscript✔️minusminus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for extensive integration across various marketing platforms. Aimerce focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata provides a diverse set of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking and analytics across multiple channels. Overall, Blotout and Littledata offer more extensive integration options compared to Aimerce.

Klaviyo comparison

Blotout vs Aimerce's solution for Klaviyo

FeatureBlotoutAimerceLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo, emphasizing compliance with GDPR and CCPA through clear opt-out documentation. Unlike Blotout, which only ensures no new emails are added to your marketing list, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, providing a richer data history. Compared to Aimerce, which also uses marketing channel cookies for identity, Littledata's approach is more robust as it combines this with a focus on compliance and historical data integration, ensuring a more complete and legally sound customer tracking experience.

Google Ads comparison

Blotout vs Aimerce's solution for Google Ads

FeatureBlotoutAimerceLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️minus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Blotout vs Aimerce's solution for Meta Ads

FeatureBlotoutAimerceLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Aimerce
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

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