Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
You could use both Blotout for accurate data, and Polar Analytics for reporting
Feature | Blotout | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers who appear anonymous. Its features include identity resolution, server-side tracking, and integration with various marketing platforms, making it versatile for brands beyond Shopify.
Polar Analytics offers a pre-built dashboard with marketing reporting and a proprietary attribution model, providing insights through out-of-the-box metrics. While it also includes identity resolution, its primary strength lies in delivering comprehensive reporting for e-commerce teams.
Littledata emphasizes ease of use with a fully automatic, no-code setup and a 30-day free trial. It also features identity resolution and server-side tracking, along with a commitment to privacy compliance.
In summary, Blotout is tailored for signal restoration, Polar Analytics excels in reporting, and Littledata prioritizes user-friendliness and compliance.
Store size | Blotout | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $50 | $400 | $39 |
500 orders / month | $250 | $400 | $149 |
5,000 orders / month | $830 | $1150 | $349 |
20,000 orders / month | $2500 | $3500 | $799 |
For an online store with 50 orders, Blotout is 87.5% cheaper than Polar Analytics and 28% more expensive than Littledata. At 500 orders, Blotout and Polar Analytics are equal, while Littledata is 40% cheaper than both. With 5,000 orders, Blotout is 27.8% cheaper than Polar Analytics and 137.5% more expensive than Littledata. At 20,000 orders, Blotout is 28.6% cheaper than Polar Analytics and 212.5% more expensive than Littledata.
Destination | Blotout | Polar Analytics | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Blotout offers a broader range of data destinations, including Postscript and Attentive, which focus on SMS marketing, while Polar Analytics is more limited with only three destinations. Littledata provides a diverse set of integrations, including TikTok and Pinterest, which are not available in Polar Analytics. Blotout emphasizes privacy and server-side tracking, while Littledata focuses on enhancing Google Analytics with additional data sources. Overall, Blotout and Littledata offer more comprehensive options for various marketing channels compared to Polar Analytics.
Feature | Blotout | Polar Analytics | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Blotout and Polar Analytics, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer historical context for customer interactions. This feature enhances customer segmentation and targeting. Additionally, while all three solutions prevent adding new emails to marketing lists, Littledata's ability to leverage other marketing channel cookies for identity resolution further strengthens its tracking capabilities, making it a more robust choice for CRM management.
Feature | Blotout | Polar Analytics | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Blotout | Polar Analytics | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |