Blotout vs Polar Analytics

Is Blotout or Polar Analytics a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.


You could use both Blotout for accurate data, and Polar Analytics for reporting

Blotout vs Polar Analytics comparison

FeatureBlotoutPolar AnalyticsLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers who appear anonymous. Its features include identity resolution, server-side tracking, and integration with various marketing platforms, making it versatile for brands beyond Shopify.

Polar Analytics offers a pre-built dashboard with marketing reporting and a proprietary attribution model, providing insights through out-of-the-box metrics. While it also includes identity resolution, its primary strength lies in delivering comprehensive reporting for e-commerce teams.

Littledata emphasizes ease of use with a fully automatic, no-code setup and a 30-day free trial. It also features identity resolution and server-side tracking, along with a commitment to privacy compliance.

In summary, Blotout is tailored for signal restoration, Polar Analytics excels in reporting, and Littledata prioritizes user-friendliness and compliance.

Cost comparison

Blotout vs Polar Analytics's monthly subscription cost

Store sizeBlotoutPolar AnalyticsLittledata
50 orders / month$50$400$39
500 orders / month$250$400$149
5,000 orders / month$830$1150$349
20,000 orders / month$2500$3500$799

For an online store with 50 orders, Blotout is 87.5% cheaper than Polar Analytics and 28% more expensive than Littledata. At 500 orders, Blotout and Polar Analytics are equal, while Littledata is 40% cheaper than both. With 5,000 orders, Blotout is 27.8% cheaper than Polar Analytics and 137.5% more expensive than Littledata. At 20,000 orders, Blotout is 28.6% cheaper than Polar Analytics and 212.5% more expensive than Littledata.

Supported data destinations

DestinationBlotoutPolar AnalyticsLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Attentive✔️minus✔️
Postscript✔️minusminus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Blotout offers a broader range of data destinations, including Postscript and Attentive, which focus on SMS marketing, while Polar Analytics is more limited with only three destinations. Littledata provides a diverse set of integrations, including TikTok and Pinterest, which are not available in Polar Analytics. Blotout emphasizes privacy and server-side tracking, while Littledata focuses on enhancing Google Analytics with additional data sources. Overall, Blotout and Littledata offer more comprehensive options for various marketing channels compared to Polar Analytics.

Klaviyo comparison

Blotout vs Polar Analytics's solution for Klaviyo

FeatureBlotoutPolar AnalyticsLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Blotout and Polar Analytics, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer historical context for customer interactions. This feature enhances customer segmentation and targeting. Additionally, while all three solutions prevent adding new emails to marketing lists, Littledata's ability to leverage other marketing channel cookies for identity resolution further strengthens its tracking capabilities, making it a more robust choice for CRM management.

Google Ads comparison

Blotout vs Polar Analytics's solution for Google Ads

FeatureBlotoutPolar AnalyticsLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversionsminus✔️✔️
Client-side Enhanced Conversions✔️minusminus
Server-side Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Blotout vs Polar Analytics's solution for Meta Ads

FeatureBlotoutPolar AnalyticsLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Polar Analytics
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

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