Blotout vs Polar Analytics

Is Blotout or Polar Analytics a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.


Blotout vs Polar Analytics comparison

FeatureBlotoutPolar AnalyticsLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Server-side tracking✔️minus✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on restoring marketing signals in a post-cookie world, emphasizing identity resolution and server-side tracking. It integrates with various platforms, not just Shopify. Polar Analytics offers a pre-built dashboard with proprietary attribution and marketing reporting, providing insights for teams. While both Blotout and Polar excel in identity resolution and customer data integration, Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for ecommerce managers to implement and gain insights without extensive setup.

Reviews comparison

Blotout vs Polar Analytics's customer reviews

BlotoutPolar AnalyticsLittledata
Example product review"After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Polar's customer support is also next to none... they are well worth the price we pay.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Blotout vs Polar Analytics's monthly subscription cost

Store sizeBlotoutPolar AnalyticsLittledata
50 orders / month$50$400$39
500 orders / month$250$400$149
5,000 orders / month$830$1150$349
20,000 orders / month$2500$3500$799

For an online store with 50 orders, Blotout is 87.5% cheaper than Polar Analytics and 28% more expensive than Littledata. At 500 orders, Blotout and Polar Analytics are equal, while Littledata is 40% cheaper than both. With 5,000 orders, Blotout is 27.8% cheaper than Polar Analytics and 137.5% more expensive than Littledata. At 20,000 orders, Blotout is 28.6% cheaper than Polar Analytics and 212.5% more expensive than Littledata.

Supported data destinations

DestinationBlotoutPolar AnalyticsLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Attentive✔️minus✔️
Postscript✔️minusminus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Blotout offers a broader range of data destinations, including Postscript and Attentive, which focus on SMS marketing, while Polar Analytics is more limited with only three destinations. Littledata provides a diverse set of integrations, including TikTok and Pinterest, which are not available in Polar Analytics. Blotout emphasizes privacy and server-side tracking, while Littledata focuses on enhancing Google Analytics with additional data sources. Overall, Blotout and Littledata offer more comprehensive options for various marketing channels compared to Polar Analytics.

Klaviyo comparison

Blotout vs Polar Analytics's solution for Klaviyo

FeatureBlotoutPolar AnalyticsLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Direct from Shopify's serversminus✔️✔️
Tracked via the checkout page✔️minusminus
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Blotout and Polar Analytics, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer historical context for customer interactions. This feature enhances customer segmentation and targeting. Additionally, while all three solutions prevent adding new emails to marketing lists, Littledata's ability to leverage other marketing channel cookies for identity resolution further strengthens its tracking capabilities, making it a more robust choice for CRM management.

Google Ads comparison

Blotout vs Polar Analytics's solution for Google Ads

FeatureBlotoutPolar AnalyticsLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversionsminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Blotout vs Polar Analytics's solution for Meta Ads

FeatureBlotoutPolar AnalyticsLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Polar Analytics
Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

Can I switch from Polar Analytics to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Polar Analytics setup.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.