Blotout vs Gobot
Is Blotout or Gobot a better data solution for Shopify brands?
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
What is Gobot?
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS
Blotout vs Gobot comparison
| Feature | Blotout | Gobot | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ |  | ✔️ |
| Founder owned and led | ✔️ | | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world, offering identity resolution directly from Shopify's servers and compatibility with other platforms. Gobot also provides identity resolution and targets anonymous visitors through email and SMS retargeting. However, Littledata stands out with its 30-day free trial, fully automatic no-code setup, and server-side tracking, which ensures comprehensive data collection and automatic tracking of checkout steps, giving it an edge in ease of use and functionality over both Blotout and Gobot.
Reviews comparison
Blotout vs Gobot's customer reviews
| Blotout | Gobot | Littledata | |
|---|---|---|---|
| Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | |
| Link | Read more reviews |
Cost comparison
Blotout vs Gobot's monthly subscription cost
| Store size | Blotout | Gobot | Littledata |
|---|---|---|---|
| 50 orders / month | $79 | $ | $39 |
| 500 orders / month | $400 | $ | $199 |
| 5,000 orders / month | $1980 | $ | $449 |
| 20,000 orders / month | $5000 | $ | $1390 |
Supported data destinations
| Destination | Blotout | Gobot | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, and Attentive, allowing for extensive tracking across multiple platforms. In contrast, Gobot focuses on Klaviyo and Attentive, providing a more limited but specialized integration for email and SMS marketing. Littledata also supports a wide array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, similar to Blotout but with the addition of TikTok and Pinterest for social media tracking. This makes Littledata versatile for brands looking to track performance across various channels.
Klaviyo comparison
Blotout vs Gobot's solution for Klaviyo
| Feature | Blotout | Gobot | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ✔️ | |
| Direct from Shopify's servers | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
