Blotout vs Gobot
Is Blotout or Gobot a better data solution for Shopify brands?
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
What is Gobot?
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot is used by 1000 Shopify sites according to BuiltWith.
Blotout vs Gobot comparison
| Feature | Blotout | Gobot | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| Founder owned and led | ✔️ | | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world, offering identity resolution and server-side tracking, but lacks a no-code setup. Gobot specializes in identifying anonymous visitors and retargeting through email and SMS, but does not provide server-side tracking. Littledata stands out with its fully automatic, no-code setup and automatic tracking of checkout steps, alongside identity resolution and server-side tracking, making it a more comprehensive solution for ecommerce managers seeking ease of use and robust data collection.
Reviews comparison
Blotout vs Gobot's customer reviews
| Blotout | Gobot | Littledata | |
|---|---|---|---|
| Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | |
| Link | Read more reviews | Read more reviews |
Cost comparison
Blotout vs Gobot's monthly subscription cost
| Store size | Blotout | Gobot | Littledata |
|---|---|---|---|
| 50 orders / month | $50 | $ | $39 |
| 500 orders / month | $250 | $ | $149 |
| 5,000 orders / month | $830 | $ | $349 |
| 20,000 orders / month | $2500 | $ | $799 |
Supported data destinations
| Destination | Blotout | Gobot | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Postscript | ✔️ | ✔️ | |
| Yotpo Email & SMS | | ✔️ | |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Blotout focuses on integrating with major advertising and analytics platforms like Google Analytics, Meta Ads, and Google Ads, allowing for comprehensive tracking and optimization across various channels. Gobot primarily targets email and SMS marketing platforms like Klaviyo and Attentive, emphasizing customer engagement. Littledata offers a broader range of destinations, including social media platforms like TikTok and Pinterest, alongside traditional analytics and marketing tools, providing a more extensive tracking ecosystem. Each solution caters to different aspects of ecommerce tracking and marketing, with Blotout and Littledata focusing on analytics and advertising, while Gobot specializes in customer communication.
Klaviyo comparison
Blotout vs Gobot's solution for Klaviyo
| Feature | Blotout | Gobot | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ✔️ | |
| Direct from Shopify's servers | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
