Blotout vs Stape

Is Blotout or Stape a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.


Blotout vs Stape comparison

FeatureBlotoutStape
Works with platforms other than Shopify✔️✔️
Server-side tracking✔️✔️
Identity resolution / session enrichment✔️minus
Customer data to marketing platforms✔️minus
Public statement of privacy complianceminus✔️

Supported data destinations

DestinationBlotoutStape
Google Ads✔️✔️
Klaviyo✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
TikTokminus✔️
Attentiveminus✔️
Pinterestminus✔️

Google Analytics comparison

Blotout vs Stape's solution for Google Analytics

FeatureBlotoutStape
Product list views & clicks
Consistent product identifier in GA4minus✔️
Add to Cart event
Tracked client-side✔️✔️
Checkout steps
Tracked client-sideminus✔️
Tracks checkout started onlyminus✔️
Purchase event
Tracked server side✔️✔️
Includes refundsminus✔️

Klaviyo comparison

Blotout vs Stape's solution for Klaviyo

FeatureBlotoutStape
Identity resolution
Never adds new emails to your marketing list✔️minus
Viewed Product trigger
Tracked client-side✔️✔️
Added to Cart trigger
Tracked client-side✔️✔️
Checkout Started trigger
Tracked client-side✔️✔️

Google Ads comparison

Blotout vs Stape's solution for Google Ads

FeatureBlotoutStape
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️

Meta Ads comparison

Blotout vs Stape's solution for Meta Ads

FeatureBlotoutStape
Key benefits
Boost to Event Match Quality Score✔️minus
100% accurate revenue in Metaminus✔️
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Stape
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo and Google Ads.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

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