Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
Feature | Blotout | Stape | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, helping identify returning customers who appear anonymous. Its server-side tracking and integration with various platforms make it versatile for data collection and marketing signal restoration.
Stape offers a comprehensive server-side tracking solution with a strong emphasis on privacy compliance. It is designed for data quality and marketing ROI, appealing to industry leaders but lacks specific identity resolution features.
Littledata combines identity resolution and server-side tracking with a user-friendly, no-code setup. It provides a 30-day free trial and emphasizes privacy compliance while automatically tracking checkout extensibility, making it a robust option for ecommerce managers seeking ease of use and comprehensive data insights.
In summary, Blotout excels in identity resolution, Stape focuses on data quality and compliance, while Littledata offers a user-friendly, automated solution with strong features.
Store size | Blotout | Stape | Littledata |
---|---|---|---|
50 orders / month | $50 | $40 | $39 |
500 orders / month | $250 | $40 | $149 |
5,000 orders / month | $830 | $150 | $349 |
20,000 orders / month | $2500 | $400 | $799 |
For 50 orders, Blotout is 25% more expensive than Stape and 28.2% more than Littledata. At 500 orders, Blotout is equal to Stape but 40.4% more than Littledata. For 5000 orders, Blotout is 453.3% more than Stape and 137.5% more than Littledata. At 20000 orders, Blotout is 525% more than Stape and 212.4% more than Littledata. Overall, Blotout consistently has higher prices, especially at larger order volumes.
Destination | Blotout | Stape | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Blotout focuses on privacy-centric data handling, offering destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, emphasizing direct integrations for e-commerce marketing. Stape includes TikTok and Pinterest, catering to a broader social media advertising landscape. Littledata also supports TikTok and Pinterest but adds Segment for enhanced data management and integration capabilities. Overall, the main differences lie in the specific platforms supported and the emphasis on privacy and data management features.
Feature | Blotout | Stape | Littledata |
---|---|---|---|
Product list views & clicks | |||
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Tracks clicks on product list | ✔️ | ||
Add to Cart event | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracked client-side | ✔️ | ||
Tracks checkout started only | ✔️ | ||
All steps tracked server-side | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filter orders by sales channel | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Blotout's purchase tracking focuses on Google Analytics without adding new emails to marketing lists, which may limit customer engagement. In contrast, Stape offers server-side tracking for complete accuracy and includes refunds, ensuring reliable data. Littledata enhances this further with server-side tracking, also ensuring accuracy while incorporating post-purchase upsells, recurring orders, and sales channel filtering. Additionally, it utilizes user-provided data for better attribution and allows custom mapping, making it a more comprehensive solution for tracking purchases and optimizing marketing efforts. Overall, Littledata provides the most robust features, followed by Stape, with Blotout being more limited in functionality.
Feature | Blotout | Stape | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Feature | Blotout | Stape | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ✔️ | |
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Blotout | Stape | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |