Blotout vs Stape

Is Blotout or Stape a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.


Blotout vs Stape comparison

FeatureBlotoutStapeLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Public statement of privacy complianceminus✔️✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, helping identify returning customers who appear anonymous. Its server-side tracking and integration with various platforms make it versatile for data collection and marketing signal restoration.

Stape offers a comprehensive server-side tracking solution with a strong emphasis on privacy compliance. It is designed for data quality and marketing ROI, appealing to industry leaders but lacks specific identity resolution features.

Littledata combines identity resolution and server-side tracking with a user-friendly, no-code setup. It provides a 30-day free trial and emphasizes privacy compliance while automatically tracking checkout extensibility, making it a robust option for ecommerce managers seeking ease of use and comprehensive data insights.

In summary, Blotout excels in identity resolution, Stape focuses on data quality and compliance, while Littledata offers a user-friendly, automated solution with strong features.

Cost comparison

Blotout vs Stape's monthly subscription cost

Store sizeBlotoutStapeLittledata
50 orders / month$50$40$39
500 orders / month$250$40$149
5,000 orders / month$830$150$349
20,000 orders / month$2500$400$799

For 50 orders, Blotout is 25% more expensive than Stape and 28.2% more than Littledata. At 500 orders, Blotout is equal to Stape but 40.4% more than Littledata. For 5000 orders, Blotout is 453.3% more than Stape and 137.5% more than Littledata. At 20000 orders, Blotout is 525% more than Stape and 212.4% more than Littledata. Overall, Blotout consistently has higher prices, especially at larger order volumes.

Supported data destinations

DestinationBlotoutStapeLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Attentive✔️✔️✔️
TikTokminus✔️✔️
Pinterestminus✔️✔️
Postscript✔️minusminus
Segmentminusminus✔️

Blotout focuses on privacy-centric data handling, offering destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, emphasizing direct integrations for e-commerce marketing. Stape includes TikTok and Pinterest, catering to a broader social media advertising landscape. Littledata also supports TikTok and Pinterest but adds Segment for enhanced data management and integration capabilities. Overall, the main differences lie in the specific platforms supported and the emphasis on privacy and data management features.

Google Analytics comparison

Blotout vs Stape's solution for Google Analytics

FeatureBlotoutStapeLittledata
Product list views & clicks
Consistent product identifier in GA4minus✔️✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart event
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked client-sideminus✔️minus
Tracks checkout started onlyminus✔️minus
All steps tracked server-sideminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Includes refundsminus✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Blotout's purchase tracking focuses on Google Analytics without adding new emails to marketing lists, which may limit customer engagement. In contrast, Stape offers server-side tracking for complete accuracy and includes refunds, ensuring reliable data. Littledata enhances this further with server-side tracking, also ensuring accuracy while incorporating post-purchase upsells, recurring orders, and sales channel filtering. Additionally, it utilizes user-provided data for better attribution and allows custom mapping, making it a more comprehensive solution for tracking purchases and optimizing marketing efforts. Overall, Littledata provides the most robust features, followed by Stape, with Blotout being more limited in functionality.

Klaviyo comparison

Blotout vs Stape's solution for Klaviyo

FeatureBlotoutStapeLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Google Ads comparison

Blotout vs Stape's solution for Google Ads

FeatureBlotoutStapeLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️minus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Blotout vs Stape's solution for Meta Ads

FeatureBlotoutStapeLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Stape
How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

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