Is Blotout or Stape a better data solution for Shopify brands?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.
Feature | Blotout | Stape |
---|---|---|
Works with platforms other than Shopify | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Public statement of privacy compliance | ✔️ |
Destination | Blotout | Stape |
---|---|---|
Google Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ |
TikTok | ✔️ | |
Attentive | ✔️ | |
✔️ |
Feature | Blotout | Stape |
---|---|---|
Product list views & clicks | ||
Consistent product identifier in GA4 | ✔️ | |
Add to Cart event | ||
Tracked client-side | ✔️ | ✔️ |
Checkout steps | ||
Tracked client-side | ✔️ | |
Tracks checkout started only | ✔️ | |
Purchase event | ||
Tracked server side | ✔️ | ✔️ |
Includes refunds | ✔️ |
Feature | Blotout | Stape |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | |
Viewed Product trigger | ||
Tracked client-side | ✔️ | ✔️ |
Added to Cart trigger | ||
Tracked client-side | ✔️ | ✔️ |
Checkout Started trigger | ||
Tracked client-side | ✔️ | ✔️ |
Feature | Blotout | Stape |
---|---|---|
Google Ads Conversions | ||
Client-side Enhanced Conversions | ✔️ | ✔️ |
Feature | Blotout | Stape |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | |
100% accurate revenue in Meta | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |