Blotout focuses on restoring marketing signals in a post-cookie world, identifying returning customers who appear anonymous. It offers identity resolution, server-side tracking, and integration with various platforms. Wetracked emphasizes fully automatic, no-code setup and claims to provide 100% accurate data to ads managers, also featuring identity resolution and server-side tracking.

Littledata stands out with a 30-day free trial, fully automatic setup, and automatic tracking of checkout steps, providing a comprehensive solution that enhances user experience and data accuracy beyond what Blotout and Wetracked offer.

For 50 orders, Blotout is 61% more expensive than Wetracked and 103% more than Littledata. At 500 orders, Blotout and Wetracked are equal, but Blotout is 168% more than Littledata. For 5000 orders, Blotout is 694% more than Wetracked and 467% more than Littledata. Finally, at 20000 orders, Blotout is 646% more than Wetracked and 526% more than Littledata. Overall, Blotout consistently has the highest pricing across all order volumes.

Blotout focuses on privacy-centric server-side tracking, integrating with Google Analytics, Meta Ads, Klaviyo, Google Ads, and Attentive, emphasizing data control and compliance. Wetracked offers similar integrations but includes TikTok and Snap, catering to a broader social media advertising landscape. Littledata also supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Segment, providing a comprehensive analytics solution with a focus on eCommerce insights. The main difference lies in the specific platforms each service integrates with, impacting your advertising and analytics strategy based on your target channels.

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo, emphasizing GDPR/CCPA compliance with clear opt-out documentation. Unlike Blotout, which only ensures no new emails are added to your marketing list, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, providing a richer data history. Compared to Wetracked, which also uses marketing channel cookies for identity, Littledata's approach is more robust as it combines this with a focus on compliance and historical data integration, ensuring a more complete and legally sound customer tracking experience.