
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.
| Feature | Blotout | Addingwell | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, while Addingwell offers server-side tracking and tools for data quality and performance. Both work with platforms beyond Shopify. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience. Additionally, Littledata combines identity resolution and server-side tracking, making it a comprehensive solution for ecommerce managers seeking effective data collection and marketing signal restoration.
| Blotout | Addingwell | Littledata | |
|---|---|---|---|
| Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Blotout | Addingwell | Littledata |
|---|---|---|---|
| 50 orders / month | $79 | $90 | $39 |
| 500 orders / month | $400 | $90 | $199 |
| 5,000 orders / month | $1980 | $130 | $449 |
| 20,000 orders / month | $5000 | $400 | $1390 |
For 50 orders, Blotout is 102.56% more expensive than Littledata, while Addingwell is 130.77% more expensive than Littledata. At 500 orders, Blotout and Addingwell are equal, with Littledata being 62.75% cheaper. For 5000 orders, Blotout is 468.64% more expensive than Addingwell and 467.05% more than Littledata. At 20000 orders, Blotout is 1,150% more expensive than Addingwell and 526.65% more than Littledata, while Addingwell is 50.63% more expensive than Littledata.
| Destination | Blotout | Addingwell | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Segment | ✔️ |
Blotout focuses on integrating with major platforms like Google Analytics, Meta Ads, Klaviyo, Google Ads, and Attentive, emphasizing customer data privacy and compliance. Addingwell includes TikTok and Snap, catering to a broader social media audience. Littledata combines features from both, supporting Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, offering a comprehensive solution for tracking across various channels while maintaining data integrity. Each solution varies in platform focus and data handling capabilities, impacting how you can leverage customer insights for marketing strategies.
| Feature | Blotout | Addingwell | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks products list as you scroll | ✔️ | ||
| Tracks clicks on product list | ✔️ | ||
| Consistent product identifier in GA4 | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ||
| Tracks checkout started only | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Purchase | |||
| Tracked server side for 100% accuracy | ✔️ | ✔️ | |
| Tracked via thank you page | ✔️ | ||
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filter orders by sales channel | ✔️ | ||
| Includes refunds | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
| Feature | Blotout | Addingwell | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Blotout | Addingwell | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
