Blotout vs Addingwell

Is Blotout or Addingwell a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Blotout vs Addingwell comparison

FeatureBlotoutAddingwellLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Founder owned and led✔️minus✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, while Addingwell offers server-side tracking and tools for data quality and performance. Both work with platforms beyond Shopify. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience. Additionally, Littledata combines identity resolution and server-side tracking, making it a comprehensive solution for ecommerce managers seeking effective data collection and marketing signal restoration.

Reviews comparison

Blotout vs Addingwell's customer reviews

BlotoutAddingwellLittledata
Example product review"After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity."Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service."The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviews

Cost comparison

Blotout vs Addingwell's monthly subscription cost

Store sizeBlotoutAddingwellLittledata
50 orders / month$79$90$39
500 orders / month$400$90$199
5,000 orders / month$1980$130$449
20,000 orders / month$5000$400$1390

For 50 orders, Blotout is 102.56% more expensive than Littledata, while Addingwell is 130.77% more expensive than Littledata. At 500 orders, Blotout and Addingwell are equal, with Littledata being 62.75% cheaper. For 5000 orders, Blotout is 468.64% more expensive than Addingwell and 467.05% more than Littledata. At 20000 orders, Blotout is 1,150% more expensive than Addingwell and 526.65% more than Littledata, while Addingwell is 50.63% more expensive than Littledata.

Supported data destinations

DestinationBlotoutAddingwellLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
TikTokminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Segmentminusminus✔️

Blotout focuses on integrating with major platforms like Google Analytics, Meta Ads, Klaviyo, Google Ads, and Attentive, emphasizing customer data privacy and compliance. Addingwell includes TikTok and Snap, catering to a broader social media audience. Littledata combines features from both, supporting Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, offering a comprehensive solution for tracking across various channels while maintaining data integrity. Each solution varies in platform focus and data handling capabilities, impacting how you can leverage customer insights for marketing strategies.

Google Analytics comparison

Blotout vs Addingwell's solution for Google Analytics

FeatureBlotoutAddingwellLittledata
Product list views & clicks
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked via checkout pageminus✔️minus
Tracks checkout started onlyminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracy✔️minus✔️
Tracked via thank you pageminus✔️minus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
Includes refundsminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Google Ads comparison

Blotout vs Addingwell's solution for Google Ads

FeatureBlotoutAddingwellLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Blotout vs Addingwell's solution for Meta Ads

FeatureBlotoutAddingwellLittledata
Key benefits
Boost to Event Match Quality Score✔️minus✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Blotout against Addingwell
Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 1724 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads and Attentive.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.