Northbeam vs Facebook Sales Channel
Is Northbeam or Facebook Sales Channel a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1.90k Shopify sites.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads only, and is used by 2.80m Shopify sites.
You could use both Facebook Sales Channel for accurate data, and Northbeam for reporting
Overall Northbeam vs Facebook Sales Channel comparison
| Feature | Northbeam | Facebook Sales Channel |
|---|---|---|
| Overall benefits | ||
| Marketing reporting | ✔️ |  |
| Proprietary attribution model | ✔️ | |
| Customer data to marketing platforms | | ✔️ |
| 30 day free trial | | ✔️ |
| Privacy compliant | | ✔️ |
Comparing Northbeam against Facebook Sales Channel
Does Northbeam work with Shopify?
Yes, Northbeam is installed on 1.90k Shopify sites according to the latest stats from BuiltWith.
How does Facebook Sales Channel work?
The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.
Does Facebook Sales Channel work with Shopify?
Yes, Facebook Sales Channel is installed on 2.80m Shopify sites according to the latest stats from BuiltWith.
Is Northbeam suitable for Enterprise brands?
Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Is Facebook Sales Channel suitable for Enterprise brands?
Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Which marketing tools does Northbeam support?
Northbeam does not send data into the marketing tools but instead pulls insight from them.
Which marketing tools does Facebook Sales Channel support?
Facebook Sales Channel supports Meta Ads only.
Who owns Northbeam?
Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.
Who owns Facebook Sales Channel?
Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.
