Northbeam vs Facebook Sales Channel
Is Northbeam or Facebook Sales Channel a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Northbeam vs Facebook Sales Channel comparison
| Feature | Northbeam | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ |  | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| Works with platforms other than Shopify | ✔️ | | |
| Identity resolution to boost audiences | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Northbeam offers advanced marketing reporting and a proprietary attribution model, focusing on multi-touch attribution and media mix modeling, making it suitable for complex data analysis. It supports platforms beyond Shopify and emphasizes machine learning for insights. In contrast, Facebook Sales Channel provides a simpler integration with Meta Ads, leveraging Shopify's built-in connector but lacks advanced attribution features.
Littledata excels with identity resolution and server-side tracking, enhancing audience targeting and providing automatic tracking of checkout steps. Its comprehensive features and focus on data accuracy give it an edge over both Northbeam and Facebook Sales Channel.
Reviews comparison
Northbeam vs Facebook Sales Channel's customer reviews
| Northbeam | Facebook Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Northbeam vs Facebook Sales Channel's monthly subscription cost
| Store size | Northbeam | Facebook Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $0 | $39 |
| 500 orders / month | $1000 | $0 | $149 |
| 5,000 orders / month | $1500 | $0 | $349 |
| 20,000 orders / month | $3500 | $0 | $799 |
For an online store with 50 orders, Northbeam is 2,564% more expensive than Littledata. At 500 orders, Northbeam and Facebook Sales Channel are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 329% more than Littledata, while Facebook Sales Channel remains free. At 20,000 orders, Northbeam is 338% more than Littledata, and Facebook Sales Channel continues to have no cost. Overall, Northbeam consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Northbeam | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Meta Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
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