Northbeam offers advanced marketing reporting and a proprietary attribution model, focusing on multi-touch attribution and media mix modeling powered by machine learning. Its compatibility with platforms beyond Shopify enhances its versatility for data collection and tracking.

In contrast, Facebook Sales Channel primarily facilitates integration with Meta Ads, leveraging Shopify's built-in connector. While it provides customer data to marketing platforms and a 30-day free trial, its features are more limited in scope compared to Northbeam.

Littledata also offers a 30-day free trial and emphasizes privacy compliance, with features like identity resolution and server-side tracking. It focuses on automatic tracking of checkout extensibility and customer data integration.

Overall, Northbeam stands out for its sophisticated analytics and broader applicability, while Facebook Sales Channel and Littledata provide essential integrations and tracking capabilities but with less emphasis on advanced attribution and modeling.

For an online store with 50 orders, Northbeam is 2,564% more expensive than Littledata. At 500 orders, Northbeam and Facebook Sales Channel are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 329% more than Littledata, while Facebook Sales Channel remains free. At 20,000 orders, Northbeam is 338% more than Littledata, and Facebook Sales Channel continues to have no cost. Overall, Northbeam consistently has the highest pricing across all order volumes.