Facebook Sales Channel offers a built-in connector for Meta Ads, enabling customer data transfer to marketing platforms with a no-code setup. However, it lacks advanced features like server-side tracking and automatic checkout step tracking.

Littledata, while also providing a 30-day free trial and no-code setup, excels with identity resolution for audience boosting and server-side tracking, which enhances data accuracy and integration with GA4 and Klaviyo. Littledata's automatic tracking of checkout steps further distinguishes it, making it a more comprehensive solution for modern Shopify tracking.

For an online store with 50 orders per month, Littledata costs 100% compared to Facebook Sales Channel. At 500 orders, Littledata is 0% (free), while the second Littledata option costs 100% more than Facebook. For 5000 orders, both Littledata options cost 100% more than Facebook. At 20000 orders, Littledata remains 100% more expensive than Facebook. Overall, Facebook Sales Channel is consistently free, while Littledata options range from 100% to 0% depending on the order volume.

The main difference lies in the integration and data handling capabilities. Facebook Sales Channel's data destination for Meta Ads focuses primarily on optimizing ad performance within the Facebook ecosystem, providing insights specifically for Facebook advertising. In contrast, Littledata offers a broader range of data destinations, including Google Analytics, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for a more comprehensive view of customer behavior across multiple platforms. This enables better cross-channel tracking and analysis, enhancing overall marketing strategies beyond just Facebook.