Facebook Sales Channel offers a built-in connector for Meta Ads, facilitating customer data transfer to marketing platforms with a fully automatic, no-code setup. It emphasizes privacy compliance and has been maintained by Shopify since 2021.

In contrast, Littledata provides automated server-side tracking, enhancing identity resolution to improve audience targeting. It also features a no-code setup and automatic tracking of checkout extensibility, making it user-friendly for DTC brands.

While both platforms offer similar features like a 30-day free trial and privacy compliance, Littledata's focus on server-side tracking and identity resolution may provide deeper insights and better audience segmentation compared to Facebook Sales Channel's more straightforward integration with Meta Ads. This could lead to more effective marketing strategies and revenue growth for brands using Littledata.

For an online store with 50 orders per month, Littledata costs 100% compared to Facebook Sales Channel. At 500 orders, Littledata is 0% (free), while the second Littledata option costs 100% more than Facebook. For 5000 orders, both Littledata options cost 100% more than Facebook. At 20000 orders, Littledata remains 100% more expensive than Facebook. Overall, Facebook Sales Channel is consistently free, while Littledata options range from 100% to 0% depending on the order volume.

The main difference lies in the integration and data handling capabilities. Facebook Sales Channel's data destination for Meta Ads focuses primarily on optimizing ad performance within the Facebook ecosystem, providing insights specifically for Facebook advertising. In contrast, Littledata offers a broader range of data destinations, including Google Analytics, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for a more comprehensive view of customer behavior across multiple platforms. This enables better cross-channel tracking and analysis, enhancing overall marketing strategies beyond just Facebook.