Facebook Sales Channel vs Littledata

Is Facebook Sales Channel or Littledata a better data solution for Shopify brands?

Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads only, and is used by 2.80M Shopify sites.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites.


Overall Facebook Sales Channel vs Littledata comparison

FeatureFacebook Sales ChannelLittledata
Overall benefits
Customer data to marketing platforms✔️✔️
30 day free trial✔️✔️
Fully privacy compliant✔️✔️
Fully automatic, no code setup✔️✔️
Identity resolution / session enrichmentminus✔️
Server-side trackingminus✔️
Automatic tracking of checkout extensibilityminus✔️
Supported destinations
Meta Ads✔️✔️
Google Analyticsminus✔️
TikTokminus✔️
Pinterestminus✔️
Klaviyominus✔️
Google Adsminus✔️
Segmentminus✔️

Meta Ads comparison

Comparing Facebook Sales Channel against Littledata's solution for Meta Ads

FeatureFacebook Sales ChannelLittledata
Key benefits
100% accurate revenue in Metaminus✔️
Boost to Event Match Quality Scoreminus✔️
Pre-purchase audiences based on first-party dataminus✔️
Target subscriptions vs one-time purchasesminus✔️
Added to Cart trigger
Via Conversions APIminus✔️
Checkout steps
Via Conversions APIminus✔️
Includes all checkout stepsminus✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filters to exclude orders from some channelsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Facebook Sales Channel against Littledata
How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads only.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

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