Facebook Sales Channel offers a built-in connector for Meta Ads, facilitating customer data transfer to marketing platforms with a straightforward setup. However, it lacks advanced features like server-side tracking and automatic checkout step tracking. Aimerce provides identity resolution and emphasizes ease of capturing high-quality customer data but may not have the same level of integration or tracking capabilities. Littledata stands out with its comprehensive features, including server-side tracking and automatic checkout step tracking, alongside identity resolution and a free trial, making it a more robust solution for data collection and tracking.

For an online store with 50 orders, Aimerce is 1000% more expensive than Littledata. At 500 orders, Aimerce is 0% (free) while Littledata costs 100%. At 5000 orders, Aimerce is 43% more expensive than Littledata. For 20,000 orders, Aimerce is 125% more expensive than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Aimerce's costs increase significantly with order volume compared to Littledata's more moderate pricing.

Facebook Sales Channel's data destinations focus primarily on integrating with Meta Ads, optimizing ad performance and tracking conversions directly within the Facebook ecosystem. Aimerce offers a broader range of data destinations, including Klaviyo for email marketing, alongside Meta Ads and Google Ads, allowing for more diverse marketing strategies. Littledata provides an even wider array of integrations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo and Meta Ads. This extensive coverage enables comprehensive tracking and analysis across multiple platforms, enhancing overall marketing effectiveness and customer insights.