Facebook Sales Channel vs Aimerce
Is Facebook Sales Channel or Aimerce a better data solution for Shopify brands?
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
What is Aimerce?
Aimerce claims to be the easiest way to capture more high-quality customer data
Facebook Sales Channel vs Aimerce comparison
| Feature | Facebook Sales Channel | Aimerce | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| Direct from Shopify's servers | | ✔️ | ✔️ |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Facebook Sales Channel is Shopify's free built-in Meta connector, but it's a 2021 tool with limited scope — Meta only, no identity resolution, and no server-side data collection. It won't capture events the browser misses.
Aimerce adds identity resolution and server-side tracking ("direct from Shopify's servers"), making it stronger for audience enrichment. However, it lacks a free trial, has no native Shopify Markets support, and doesn't automatically track checkout steps.
Littledata wins on completeness. It matches Aimerce's server-side architecture and identity resolution, but adds:
- ✅ Automatic checkout step tracking
- ✅ Native Shopify Markets support
- ✅ 30-day free trial (unlike Aimerce)
- ✅ Broader platform coverage beyond Meta
Both Facebook Sales Channel and Aimerce fall short where it matters most for a Shopify Plus brand operating at scale. Littledata's server-side foundation ensures no browser-missed events, richer customer data, and full funnel visibility across markets.
Reviews comparison
Facebook Sales Channel vs Aimerce's customer reviews
| Facebook Sales Channel | Aimerce | Littledata | |
|---|---|---|---|
| Example product review | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Facebook Sales Channel vs Aimerce's monthly subscription cost
| Store size | Facebook Sales Channel | Aimerce | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $299 | $39 |
| 500 orders / month | $0 | $299 | $199 |
| 5,000 orders / month | $0 | $499 | $449 |
| 20,000 orders / month | $0 | $1799 | $1390 |
For an online store with 50 orders, Aimerce is 1000% more expensive than Littledata. At 500 orders, Aimerce is 0% (free) while Littledata costs 100% more than Facebook Sales Channel. At 5000 orders, Aimerce is 43% more expensive than Littledata. For 20000 orders, Aimerce is 125% more expensive than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Aimerce consistently has higher costs compared to Littledata, especially at higher order volumes.
Supported data destinations
| Destination | Facebook Sales Channel | Aimerce | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
| Microsoft Ads | | | ✔️ |
Facebook Sales Channel / Meta Ads: Native Shopify integration sending data only to Meta. Limited to Meta's ecosystem, no flexibility.
Aimerce: Expands beyond Meta to include Klaviyo and Google Ads — better for cross-channel attribution and email/SMS enrichment, but still a relatively narrow destination set.
Littledata: The broadest destination coverage (9 platforms), including analytics tools (GA4, Segment), paid channels, and retention platforms (Klaviyo, Attentive). Designed as a full-stack server-side tracking infrastructure rather than a single-channel fix.
Bottom line: Facebook Sales Channel = Meta only. Aimerce = small multi-channel upgrade. Littledata = most comprehensive if you need clean, server-side data flowing across your entire marketing stack.
Meta Ads comparison
Facebook Sales Channel vs Aimerce's solution for Meta Ads
| Feature | Facebook Sales Channel | Aimerce | Littledata |
|---|---|---|---|
| Key benefits | |||
| Fully automatic setup | ✔️ | | ✔️ |
| Boost to Event Match Quality Score | | ✔️ | ✔️ |
| 100% accurate revenue in Meta | | | ✔️ |
| Pre-purchase audiences based on first-party data | | | ✔️ |
| Target subscriptions vs one-time purchases | | | ✔️ |
| AddToCart | |||
| Via Conversions API | | | ✔️ |
| InitiateCheckout | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
