Facebook Sales Channel vs Aimerce

Is Facebook Sales Channel or Aimerce a better data solution for Shopify brands?

Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.


Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.


Facebook Sales Channel vs Aimerce comparison

FeatureFacebook Sales ChannelAimerceLittledata
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Facebook Sales Channel offers a seamless integration with Shopify, allowing for easy customer data transfer to marketing platforms without any coding required. Its built-in connector for Meta Ads simplifies ad management, and the 30-day free trial provides an opportunity to test its features. The public statement of privacy compliance enhances trust.

Aimerce focuses on identity resolution to enhance audience targeting, also providing automatic setup and customer data integration. However, it lacks a free trial and privacy compliance statement.

Littledata combines features from both, offering a 30-day free trial, privacy compliance, and identity resolution. It also includes server-side tracking and automatic checkout tracking, making it a more comprehensive solution for data collection and audience boosting.

In summary, while Facebook Sales Channel is user-friendly for Shopify users, Littledata offers a broader range of features, including server-side tracking, which may be beneficial for more advanced data needs.

Cost comparison

Facebook Sales Channel vs Aimerce's monthly subscription cost

Store sizeFacebook Sales ChannelAimerceLittledata
50 orders / month$0$299$39
500 orders / month$0$299$149
5,000 orders / month$0$499$349
20,000 orders / month$0$1799$799

For an online store with 50 orders, Aimerce is 1000% more expensive than Littledata. At 500 orders, Aimerce is 0% (free) while Littledata costs 100%. At 5000 orders, Aimerce is 43% more expensive than Littledata. For 20,000 orders, Aimerce is 125% more expensive than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Aimerce's costs increase significantly with order volume compared to Littledata's more moderate pricing.

Supported data destinations

DestinationFacebook Sales ChannelAimerceLittledata
Meta Ads✔️✔️✔️
Klaviyominus✔️✔️
Google Adsminus✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Facebook Sales Channel's data destinations focus primarily on integrating with Meta Ads, optimizing ad performance and tracking conversions directly within the Facebook ecosystem. Aimerce offers a broader range of data destinations, including Klaviyo for email marketing, alongside Meta Ads and Google Ads, allowing for more diverse marketing strategies. Littledata provides an even wider array of integrations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo and Meta Ads. This extensive coverage enables comprehensive tracking and analysis across multiple platforms, enhancing overall marketing effectiveness and customer insights.

Meta Ads comparison

Facebook Sales Channel vs Aimerce's solution for Meta Ads

FeatureFacebook Sales ChannelAimerceLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Facebook Sales Channel against Aimerce
How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

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