Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
Feature | Facebook Sales Channel | Aimerce | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Facebook Sales Channel offers a seamless integration with Shopify, allowing for easy customer data transfer to marketing platforms without any coding required. Its built-in connector for Meta Ads simplifies ad management, and the 30-day free trial provides an opportunity to test its features. The public statement of privacy compliance enhances trust.
Aimerce focuses on identity resolution to enhance audience targeting, also providing automatic setup and customer data integration. However, it lacks a free trial and privacy compliance statement.
Littledata combines features from both, offering a 30-day free trial, privacy compliance, and identity resolution. It also includes server-side tracking and automatic checkout tracking, making it a more comprehensive solution for data collection and audience boosting.
In summary, while Facebook Sales Channel is user-friendly for Shopify users, Littledata offers a broader range of features, including server-side tracking, which may be beneficial for more advanced data needs.
Store size | Facebook Sales Channel | Aimerce | Littledata |
---|---|---|---|
50 orders / month | $0 | $299 | $39 |
500 orders / month | $0 | $299 | $149 |
5,000 orders / month | $0 | $499 | $349 |
20,000 orders / month | $0 | $1799 | $799 |
For an online store with 50 orders, Aimerce is 1000% more expensive than Littledata. At 500 orders, Aimerce is 0% (free) while Littledata costs 100%. At 5000 orders, Aimerce is 43% more expensive than Littledata. For 20,000 orders, Aimerce is 125% more expensive than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Aimerce's costs increase significantly with order volume compared to Littledata's more moderate pricing.
Destination | Facebook Sales Channel | Aimerce | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Facebook Sales Channel's data destinations focus primarily on integrating with Meta Ads, optimizing ad performance and tracking conversions directly within the Facebook ecosystem. Aimerce offers a broader range of data destinations, including Klaviyo for email marketing, alongside Meta Ads and Google Ads, allowing for more diverse marketing strategies. Littledata provides an even wider array of integrations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo and Meta Ads. This extensive coverage enables comprehensive tracking and analysis across multiple platforms, enhancing overall marketing effectiveness and customer insights.
Feature | Facebook Sales Channel | Aimerce | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |