Facebook Sales Channel offers a seamless integration with Shopify for customer data transfer to marketing platforms, featuring a no-code setup and a 30-day free trial. However, it lacks advanced reporting and attribution capabilities. Polar Analytics provides robust marketing reporting and a proprietary attribution model but may require more setup. Littledata excels with its server-side tracking, automatic checkout step tracking, and similar features like identity resolution and a no-code setup, making it a more comprehensive solution for data collection and insights compared to both Facebook Sales Channel and Polar Analytics.

For an online store with 50 orders, Polar Analytics is 923% more expensive than Littledata. At 500 orders, Littledata is 100% more expensive than Polar Analytics, which is free. At 5,000 orders, Polar Analytics is 229% more expensive than Littledata. Finally, at 20,000 orders, Polar Analytics is 338% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, highlighting significant price disparities, especially with Polar Analytics compared to Littledata.

Facebook Sales Channel's data destination for Meta Ads focuses primarily on optimizing ad performance within Facebook's ecosystem, leveraging data directly from Shopify to enhance targeting and conversion tracking. In contrast, Polar Analytics aggregates data from multiple platforms (Meta Ads, Google Ads, Klaviyo) to provide a holistic view of marketing performance across channels, enabling better cross-channel insights. Littledata offers a broader range of destinations (Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, Attentive), allowing for extensive tracking and analysis across various marketing platforms, facilitating deeper insights into customer behavior and campaign effectiveness.