Facebook Sales Channel vs Gobot

Is Facebook Sales Channel or Gobot a better data solution for Shopify brands?

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.

What is Gobot?

Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot is used by 1000 Shopify sites according to BuiltWith.

Facebook Sales Channel vs Gobot comparison

Feature	Facebook Sales Channel	Gobot	Littledata
Customer data to marketing platforms	✔️	✔️	✔️
30 day free trial	✔️		✔️
Fully automatic, no code setup	✔️		✔️
Identity resolution to boost audiences		✔️	✔️
Founder owned and led			✔️
Server-side tracking			✔️
Automatic tracking of checkout steps			✔️
No-code setup for Shopify Hydrogen			✔️

Facebook Sales Channel offers a seamless integration with Shopify for customer data transfer to marketing platforms, featuring a no-code setup and a 30-day free trial. Gobot focuses on identifying anonymous visitors and retargeting abandoners through email and SMS, also providing customer data integration.

Littledata stands out with its comprehensive features, including server-side tracking and automatic checkout step tracking, alongside identity resolution and a no-code setup. This makes Littledata a more robust solution for tracking and data collection compared to both Facebook Sales Channel and Gobot.

Reviews comparison

Facebook Sales Channel vs Gobot's customer reviews

	Facebook Sales Channel	Littledata
Example product review	"Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns."	"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review	"Cannot get anyone to follow through and help me... I get bounced around from tech support person to another."	"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
Link	Read more reviews	Read more reviews

Cost comparison

Facebook Sales Channel vs Gobot's monthly subscription cost

Store size	Facebook Sales Channel	Gobot	Littledata
50 orders / month	$0	$	$39
500 orders / month	$0	$	$149
5,000 orders / month	$0	$	$349
20,000 orders / month	$0	$	$799

Supported data destinations

Destination	Facebook Sales Channel	Gobot	Littledata
Meta Ads	✔️		✔️
Klaviyo		✔️	✔️
Attentive		✔️	✔️
Postscript		✔️
Yotpo Email & SMS		✔️
Google Analytics			✔️
TikTok			✔️
Pinterest			✔️
Google Ads			✔️
Segment			✔️

Facebook Sales Channel's data destinations focus primarily on optimizing ad performance and audience targeting within the Meta ecosystem, enhancing ad effectiveness on platforms like Facebook and Instagram. In contrast, Gobot's data destinations emphasize customer engagement and retention through email and SMS marketing, integrating with platforms like Klaviyo, Attentive, and Postscript to drive personalized communication. Littledata's destinations provide a broader analytics approach, connecting various marketing channels, including Google Analytics and social media platforms, to offer comprehensive insights into customer behavior and campaign performance across multiple touchpoints.

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Facebook Sales Channel against Gobot

Can I switch from Facebook Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook Sales Channel setup.

Can I switch from Gobot to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Gobot setup.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Gobot work?

Gobot's Identity Pixel identifies your anonymous site visitors (who don't fill out forms or popups) and adds their emails directly into your email marketing platform. This uses a third-party email list from other brands, even though they call themselves as 'first-party data platform'.

Does Gobot work with Shopify?

Yes, Gobot is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Gobot suitable for Enterprise brands?

Gobot is used by 6 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Which marketing tools does Gobot support?

Gobot supports Klaviyo, Attentive, Postscript and Yotpo Email & SMS.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.