Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Feature | Northbeam | Triple Whale | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ✔️ | |
Proprietary attribution model | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Northbeam focuses on marketing intelligence for profitable growth, emphasizing multi-touch attribution and media mix modeling through advanced machine learning. Its features cater to a broader range of platforms beyond Shopify, making it versatile for diverse ecommerce needs.
In contrast, Triple Whale offers a comprehensive suite for managing analytics and attribution, with a strong emphasis on automation and user-friendly access. It integrates customer data with marketing platforms and enhances audience targeting through identity resolution.
Littledata provides a 30-day free trial and emphasizes privacy compliance, alongside features like server-side tracking and automatic checkout tracking. It also supports identity resolution and integrates customer data with marketing platforms.
Overall, Northbeam excels in advanced analytics and multi-platform support, Triple Whale focuses on user-friendly automation and management, while Littledata prioritizes privacy and server-side tracking capabilities.
Store size | Northbeam | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $1000 | $299 | $39 |
500 orders / month | $1000 | $549 | $149 |
5,000 orders / month | $1500 | $1469 | $349 |
20,000 orders / month | $3500 | $4028 | $799 |
For 50 orders, Northbeam is 243% more expensive than Triple Whale and 2,463% more than Littledata. At 500 orders, Northbeam and Triple Whale are equal, while Littledata is 85% cheaper than both. For 5,000 orders, Northbeam is 2% more than Triple Whale and 329% more than Littledata. At 20,000 orders, Northbeam is 12% cheaper than Triple Whale and 338% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Northbeam | Triple Whale | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |