Northbeam vs Triple Whale
Is Northbeam or Triple Whale a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
What is Triple Whale?
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Northbeam vs Triple Whale comparison
| Feature | Northbeam | Triple Whale | Littledata |
|---|---|---|---|
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Marketing reporting | ✔️ | ✔️ |  |
| Proprietary attribution model | ✔️ | ✔️ | |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Northbeam focuses on marketing intelligence with multi-touch attribution and media mix modeling, leveraging machine learning for profitable growth. It supports platforms beyond Shopify. In contrast, Triple Whale emphasizes analytics management and automation, offering identity resolution and a user-friendly interface.
Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, enhancing customer data integration and audience targeting. While Northbeam and Triple Whale provide robust attribution models, Littledata's unique features and trial offer may appeal to brands seeking comprehensive tracking and data collection solutions.
Reviews comparison
Northbeam vs Triple Whale's customer reviews
| Northbeam | Triple Whale | Littledata | |
|---|---|---|---|
| Example product review | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Northbeam vs Triple Whale's monthly subscription cost
| Store size | Northbeam | Triple Whale | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $299 | $39 |
| 500 orders / month | $1000 | $549 | $149 |
| 5,000 orders / month | $1500 | $1469 | $349 |
| 20,000 orders / month | $3500 | $4028 | $799 |
For 50 orders, Northbeam is 243% more expensive than Triple Whale and 2,463% more than Littledata. At 500 orders, Northbeam and Triple Whale are equal, while Littledata is 85% cheaper than both. For 5,000 orders, Northbeam is 2% more than Triple Whale and 329% more than Littledata. At 20,000 orders, Northbeam is 12% cheaper than Triple Whale and 338% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Supported data destinations
| Destination | Northbeam | Triple Whale | Littledata |
|---|---|---|---|
| Klaviyo | | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
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