Northbeam vs Triple Whale

Is Northbeam or Triple Whale a better data solution for Shopify brands?

Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


Northbeam vs Triple Whale comparison

FeatureNorthbeamTriple WhaleLittledata
Fully automatic, no code setup✔️✔️✔️
Marketing reporting✔️✔️minus
Proprietary attribution model✔️✔️minus
Customer data to marketing platformsminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Northbeam focuses on marketing intelligence for profitable growth, emphasizing multi-touch attribution and media mix modeling through advanced machine learning. Its features cater to a broader range of platforms beyond Shopify, making it versatile for diverse ecommerce needs.

In contrast, Triple Whale offers a comprehensive suite for managing analytics and attribution, with a strong emphasis on automation and user-friendly access. It integrates customer data with marketing platforms and enhances audience targeting through identity resolution.

Littledata provides a 30-day free trial and emphasizes privacy compliance, alongside features like server-side tracking and automatic checkout tracking. It also supports identity resolution and integrates customer data with marketing platforms.

Overall, Northbeam excels in advanced analytics and multi-platform support, Triple Whale focuses on user-friendly automation and management, while Littledata prioritizes privacy and server-side tracking capabilities.

Cost comparison

Northbeam vs Triple Whale's monthly subscription cost

Store sizeNorthbeamTriple WhaleLittledata
50 orders / month$1000$299$39
500 orders / month$1000$549$149
5,000 orders / month$1500$1469$349
20,000 orders / month$3500$4028$799

For 50 orders, Northbeam is 243% more expensive than Triple Whale and 2,463% more than Littledata. At 500 orders, Northbeam and Triple Whale are equal, while Littledata is 85% cheaper than both. For 5,000 orders, Northbeam is 2% more than Triple Whale and 329% more than Littledata. At 20,000 orders, Northbeam is 12% cheaper than Triple Whale and 338% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationNorthbeamTriple WhaleLittledata
Klaviyominus✔️✔️
Meta Adsminus✔️✔️
Google Adsminus✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Northbeam against Triple Whale
Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

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