Triple Whale vs Gobot
Is Triple Whale or Gobot a better data solution for Shopify brands?
What is Triple Whale?
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
What is Gobot?
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS
Triple Whale vs Gobot comparison
| Feature | Triple Whale | Gobot | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ |  | ✔️ |
| Founder owned and led | ✔️ | | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Triple Whale offers comprehensive marketing reporting and a proprietary attribution model, making it ideal for in-depth analytics and insights. Its fully automatic setup simplifies implementation. Gobot focuses on identifying anonymous visitors and retargeting abandoners, which is narrower in scope. Littledata stands out with its 30-day free trial, server-side tracking, and automatic checkout step tracking, providing a more robust solution for data collection and analytics. Overall, Littledata combines the strengths of both competitors while offering additional features that enhance tracking and user engagement.
Reviews comparison
Triple Whale vs Gobot's customer reviews
| Triple Whale | Gobot | Littledata | |
|---|---|---|---|
| Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | |
| Link | Read more reviews |
Cost comparison
Triple Whale vs Gobot's monthly subscription cost
| Store size | Triple Whale | Gobot | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $ | $39 |
| 500 orders / month | $549 | $ | $149 |
| 5,000 orders / month | $1469 | $ | $349 |
| 20,000 orders / month | $4028 | $ | $799 |
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Supported data destinations
| Destination | Triple Whale | Gobot | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Attentive | | ✔️ | ✔️ |
| Postscript | | ✔️ | |
| Yotpo Email & SMS | | ✔️ | |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Triple Whale focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, and Google Ads, emphasizing performance tracking and ad optimization. Gobot, on the other hand, targets customer engagement through platforms like Klaviyo, Attentive, and Postscript, enhancing SMS and email marketing. Littledata offers a broader analytics approach, connecting with various platforms including Google Analytics, Meta Ads, TikTok, and Pinterest, alongside Klaviyo and Google Ads, to provide comprehensive insights into customer behavior and marketing effectiveness. Each solution caters to different aspects of ecommerce tracking and marketing automation.
Klaviyo comparison
Triple Whale vs Gobot's solution for Klaviyo
| Feature | Triple Whale | Gobot | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ✔️ | |
| Direct from Shopify's servers | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
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