Triple Whale vs Littledata
Is Triple Whale or Littledata a better data solution for Shopify brands?
What is Triple Whale?
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.
You could use both Littledata for accurate data, and Triple Whale for reporting
Triple Whale vs Littledata comparison
| Feature | Triple Whale | Littledata |
|---|---|---|
| Identity resolution / session enrichment | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ |
| Marketing reporting | ✔️ |  |
| Proprietary attribution model | ✔️ | |
| 30 day free trial | | ✔️ |
| Public statement of privacy compliance | | ✔️ |
| Server-side tracking | | ✔️ |
| Automatic tracking of checkout extensibility | | ✔️ |
Supported data destinations
| Destination | Triple Whale | Littledata |
|---|---|---|
| ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ |
| Google Analytics | | ✔️ |
| Segment | | ✔️ |
Klaviyo comparison
Triple Whale vs Littledata's solution for Klaviyo
| Feature | Triple Whale | Littledata |
|---|---|---|
| Identity resolution | ||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ |
| Never adds new emails to your marketing list | ✔️ | ✔️ |
| Uses other marketing channel cookies to boost identity | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | ✔️ |
| Viewed Product trigger | ||
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Added to Cart trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
| Target the whole contents of the cart | | ✔️ |
| Checkout Started trigger | ||
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Backwards compatible with Klaviyo templates | | ✔️ |
Google Ads comparison
Triple Whale vs Littledata's solution for Google Ads
| Feature | Triple Whale | Littledata |
|---|---|---|
| Google Ads Conversions | ||
| Server-side Enhanced Conversions | | ✔️ |
| Real-time tracking of Enhanced Conversions | | ✔️ |
| Fully automatic setup | | ✔️ |
Meta Ads comparison
Triple Whale vs Littledata's solution for Meta Ads
| Feature | Triple Whale | Littledata |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| 100% accurate revenue in Meta | | ✔️ |
| Pre-purchase audiences based on first-party data | | ✔️ |
| Target subscriptions vs one-time purchases | | ✔️ |
| Added to Cart trigger | ||
| Via Conversions API | | ✔️ |
| Checkout steps | ||
| Via Conversions API | | ✔️ |
| Includes all checkout steps | | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | | ✔️ |
| Includes recurring orders | | ✔️ |
| Filters to exclude orders from some channels | | ✔️ |
