Northbeam vs Google Sales Channel
Is Northbeam or Google Sales Channel a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
What is Google Sales Channel(formerly Shopify Trekkie)?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
Northbeam vs Google Sales Channel comparison
| Feature | Northbeam | Google Sales Channel | Littledata |
|---|---|---|---|
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ |  | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| Works with platforms other than Shopify | ✔️ | | |
| Identity resolution to boost audiences | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Northbeam offers advanced marketing reporting and a proprietary attribution model, focusing on multi-touch attribution and media mix modeling with machine learning. It supports platforms beyond Shopify and emphasizes profitable growth. In contrast, Google Sales Channel provides basic customer data integration with a free connector for Analytics and Ads, but lacks advanced attribution features.
Littledata excels with identity resolution, server-side tracking, and automatic checkout step tracking, providing a more comprehensive solution for data collection and audience targeting than both Northbeam and Google Sales Channel.
Reviews comparison
Northbeam vs Google Sales Channel's customer reviews
| Northbeam | Google Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Northbeam vs Google Sales Channel's monthly subscription cost
| Store size | Northbeam | Google Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $0 | $39 |
| 500 orders / month | $1000 | $0 | $149 |
| 5,000 orders / month | $1500 | $0 | $349 |
| 20,000 orders / month | $3500 | $0 | $799 |
For an online store with 50 orders, Northbeam is 2,564% more expensive than Littledata. At 500 orders, Northbeam and Google Sales Channel are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 329% more than Littledata, while Google Sales Channel remains free. At 20,000 orders, Northbeam is 338% more than Littledata, and Google Sales Channel continues to be free. Overall, Northbeam consistently has the highest costs, while Google Sales Channel is the most economical option.
Supported data destinations
| Destination | Northbeam | Google Sales Channel | Littledata |
|---|---|---|---|
| Google Analytics | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
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