Northbeam focuses on marketing intelligence with advanced features like multi-touch attribution and media mix modeling, leveraging machine learning for profitable growth. Its proprietary attribution model offers deeper insights into marketing performance, making it suitable for brands seeking detailed analytics.

In contrast, Google Sales Channel provides a free connector for Analytics and Ads, emphasizing ease of integration with Shopify. While it offers a 30-day free trial and privacy compliance, its capabilities are more basic compared to Northbeam's advanced analytics.

Littledata also offers a 30-day free trial and privacy compliance, with features like identity resolution and server-side tracking. It focuses on enhancing audience targeting and automatic tracking of checkout extensibility, making it a strong option for brands needing comprehensive data collection.

Overall, Northbeam excels in advanced marketing analytics, while Google Sales Channel and Littledata provide essential tracking and integration features.

For an online store with 50 orders, Northbeam is 2,564% more expensive than Littledata. At 500 orders, Northbeam and Google Sales Channel are equal, while Littledata is 85% cheaper than both. With 5,000 orders, Northbeam is 329% more than Littledata, while Google Sales Channel remains free. At 20,000 orders, Northbeam is 338% more than Littledata, and Google Sales Channel continues to be free. Overall, Northbeam consistently has the highest costs, while Google Sales Channel is the most economical option.