Northbeam vs Google Sales Channel
Is Northbeam or Google Sales Channel a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1.90k Shopify sites.
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80m Shopify sites.
You could use both Google Sales Channel for accurate data, and Northbeam for reporting
Overall Northbeam vs Google Sales Channel comparison
| Feature | Northbeam | Google Sales Channel |
|---|---|---|
| Overall benefits | ||
| Marketing reporting | ✔️ |  |
| Proprietary attribution model | ✔️ | |
| Customer data to marketing platforms | | ✔️ |
| 30 day free trial | | ✔️ |
| Privacy compliant | | ✔️ |
Comparing Northbeam against Google Sales Channel
Does Northbeam work with Shopify?
Yes, Northbeam is installed on 1.90k Shopify sites according to the latest stats from BuiltWith.
How does Google Sales Channel work?
The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.
Does Google Sales Channel work with Shopify?
Yes, Google Sales Channel is installed on 2.80m Shopify sites according to the latest stats from BuiltWith.
Is Northbeam suitable for Enterprise brands?
Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Is Google Sales Channel suitable for Enterprise brands?
Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Which marketing tools does Northbeam support?
Northbeam does not send data into the marketing tools but instead pulls insight from them.
Which marketing tools does Google Sales Channel support?
Google Sales Channel supports Google Analytics and Google Ads.
Who owns Northbeam?
Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.
Who owns Google Sales Channel?
Google Sales Channel is owned by Shopify and run out of Ontario, Canada.
