Google Sales Channel vs Gobot
Is Google Sales Channel or Gobot a better data solution for Shopify brands?
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
What is Gobot?
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot is used by 1000 Shopify sites according to BuiltWith.
Google Sales Channel vs Gobot comparison
| Feature | Google Sales Channel | Gobot | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Founder owned and led | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Google Sales Channel offers seamless integration with Shopify for customer data transfer to marketing platforms, featuring a 30-day free trial and no-code setup. Gobot focuses on identity resolution for retargeting anonymous visitors through email and SMS. While both provide customer data integration, Littledata excels with server-side tracking, automatic checkout step tracking, and is founder-led, ensuring a more personalized approach. Littledata's comprehensive features and ease of use position it as a superior choice for tracking and data collection compared to both Google Sales Channel and Gobot.
Reviews comparison
Google Sales Channel vs Gobot's customer reviews
| Google Sales Channel | Gobot | Littledata | |
|---|---|---|---|
| Example product review | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | |
| Link | Read more reviews | Read more reviews |
Cost comparison
Google Sales Channel vs Gobot's monthly subscription cost
| Store size | Google Sales Channel | Gobot | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $ | $39 |
| 500 orders / month | $0 | $ | $149 |
| 5,000 orders / month | $0 | $ | $349 |
| 20,000 orders / month | $0 | $ | $799 |
Supported data destinations
| Destination | Google Sales Channel | Gobot | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| Postscript | | ✔️ | |
| Yotpo Email & SMS | | ✔️ | |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Google Sales Channel focuses on integrating with Google services like Google Analytics and Google Ads, primarily for tracking website performance and ad effectiveness. In contrast, Gobot's data destinations emphasize customer engagement through platforms like Klaviyo, Attentive, and Postscript, which are tailored for email and SMS marketing. Littledata offers a broader range of integrations, including social media platforms (Meta Ads, TikTok, Pinterest) alongside analytics and marketing tools (Google Analytics, Klaviyo, Google Ads, Segment, Attentive), providing a more comprehensive view of customer interactions across various channels.
