Google Sales Channel vs Gobot
Is Google Sales Channel or Gobot a better data solution for Shopify brands?
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
What is Gobot?
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot is used by 1000 Shopify sites according to BuiltWith.
Google Sales Channel vs Gobot comparison
| Feature | Google Sales Channel | Gobot | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Public statement of privacy compliance | ✔️ | | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Google Sales Channel offers a seamless integration with Shopify, providing automatic data flow to Google Analytics and Ads, which simplifies tracking without coding. Its public privacy compliance statement enhances trust, and the 30-day free trial allows for risk-free exploration.
In contrast, Gobot focuses on identifying anonymous visitors and retargeting abandoners through email and SMS, which is more specialized but lacks the comprehensive tracking features of Google Sales Channel.
Littledata combines features from both, offering identity resolution, server-side tracking, and automatic checkout tracking, alongside a free trial and privacy compliance. This makes it a robust option for detailed analytics and audience targeting.
Overall, Google Sales Channel excels in ease of use and integration, while Littledata provides advanced tracking capabilities, and Gobot specializes in retargeting.
Cost comparison
Google Sales Channel vs Gobot's monthly subscription cost
| Store size | Google Sales Channel | Gobot | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $ | $39 |
| 500 orders / month | $0 | $ | $149 |
| 5,000 orders / month | $0 | $ | $349 |
| 20,000 orders / month | $0 | $ | $799 |
Supported data destinations
| Destination | Google Sales Channel | Gobot | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| Postscript | | ✔️ | |
| Yotpo Email & SMS | | ✔️ | |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Google Sales Channel focuses on integrating with Google services like Google Analytics and Google Ads, primarily for tracking website performance and ad effectiveness. In contrast, Gobot's data destinations emphasize customer engagement through platforms like Klaviyo, Attentive, and Postscript, which are tailored for email and SMS marketing. Littledata offers a broader range of integrations, including social media platforms (Meta Ads, TikTok, Pinterest) alongside analytics and marketing tools (Google Analytics, Klaviyo, Google Ads, Segment, Attentive), providing a more comprehensive view of customer interactions across various channels.
