Google Sales Channel vs Gobot

Is Google Sales Channel or Gobot a better data solution for Shopify brands?

What is Google Sales Channel(formerly Shopify Trekkie)?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.

What is Gobot?

Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS

Google Sales Channel vs Gobot comparison

Feature	Google Sales Channel	Gobot	Littledata
Customer data to marketing platforms	✔️	✔️	✔️
30 day free trial	✔️		✔️
Fully automatic, no code setup	✔️		✔️
Identity resolution to boost audiences		✔️	✔️
Founder owned and led			✔️
Direct from Shopify's servers			✔️
Natively supports Shopify Markets			✔️
Automatic tracking of checkout steps			✔️

Google Sales Channel offers seamless integration with Shopify for customer data transfer to marketing platforms, featuring a 30-day free trial and no-code setup. Gobot focuses on identity resolution for retargeting anonymous visitors through email and SMS. While both provide customer data integration, Littledata excels with server-side tracking, automatic checkout step tracking, and is founder-led, ensuring a more personalized approach. Littledata's comprehensive features and focus on identity resolution give it an edge over both Google Sales Channel and Gobot in enhancing audience targeting and data collection efficiency.

Reviews comparison

Google Sales Channel vs Gobot's customer reviews

	Google Sales Channel	Littledata
Example product review	"I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!"	"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review	"Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache."	"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
Link		Read more reviews

Cost comparison

Google Sales Channel vs Gobot's monthly subscription cost

Store size	Google Sales Channel	Gobot	Littledata
50 orders / month	$0	$	$39
500 orders / month	$0	$	$199
5,000 orders / month	$0	$	$449
20,000 orders / month	$0	$	$1390

Supported data destinations

Destination	Google Sales Channel	Gobot	Littledata
Google Analytics	✔️		✔️
Google Ads	✔️		✔️
Klaviyo		✔️	✔️
Attentive		✔️	✔️
Meta Ads			✔️
TikTok			✔️
Pinterest			✔️
Segment			✔️

Google Sales Channel focuses on integrating eCommerce data with Google Analytics and Google Ads, primarily for tracking website performance and ad effectiveness. In contrast, Gobot's data destinations, like Klaviyo and Attentive, emphasize customer engagement and personalized marketing through email and SMS. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, and Pinterest, allowing for comprehensive tracking across multiple platforms, enhancing both marketing insights and customer interactions. This diversity enables brands to optimize their marketing strategies across various channels effectively.

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Learn more

Comparing Google Sales Channel against Gobot

Can I switch from Google Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Google Sales Channel setup.

Can I switch from Gobot to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Gobot setup.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Gobot work?

Gobot's Identity Pixel identifies your anonymous site visitors (who don't fill out forms or popups) and adds their emails directly into your email marketing platform. This uses a third-party email list from other brands, even though they call themselves as 'first-party data platform'.

Does Gobot work with Shopify?

Yes, Gobot is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 8000 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Gobot suitable for Enterprise brands?

Gobot is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Gobot support?

Gobot supports Klaviyo and Attentive.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.