Google Sales Channel vs Aimerce
Is Google Sales Channel or Aimerce a better data solution for Shopify brands?
What is Google Sales Channel(formerly Shopify Trekkie)?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
What is Aimerce?
Aimerce claims to be the easiest way to capture more high-quality customer data
Google Sales Channel vs Aimerce comparison
| Feature | Google Sales Channel | Aimerce | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| Direct from Shopify's servers | | ✔️ | ✔️ |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Google Sales Channel is Shopify's free built-in connector, solid for basic Google Analytics and Ads integration, but limited to Google's ecosystem with no identity resolution or server-side data capture.
Aimerce adds identity resolution and server-side tracking (direct from Shopify's servers), making it stronger for audience enrichment — but lacks native Shopify Markets support and checkout step tracking.
Where Littledata wins: Littledata combines everything both competitors offer, plus critical gaps they miss:
- vs. Google Sales Channel: Adds identity resolution, server-side tracking, and full checkout visibility — Google's connector misses events the browser doesn't see
- vs. Aimerce: Adds native Shopify Markets support and automatic checkout step tracking, essential for Plus brands running international or complex storefronts
For a Shopify Plus brand needing complete, accurate customer journey data across markets and marketing platforms, Littledata is the most comprehensive out-of-the-box solution.
Reviews comparison
Google Sales Channel vs Aimerce's customer reviews
| Google Sales Channel | Aimerce | Littledata | |
|---|---|---|---|
| Example product review | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Google Sales Channel vs Aimerce's monthly subscription cost
| Store size | Google Sales Channel | Aimerce | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $299 | $39 |
| 500 orders / month | $0 | $299 | $199 |
| 5,000 orders / month | $0 | $499 | $449 |
| 20,000 orders / month | $0 | $1799 | $1390 |
For an online store with 50 orders, Aimerce is 1000% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Aimerce, which is free. At 5000 orders, Aimerce is 43% more expensive than Littledata. For 20000 orders, Aimerce is 125% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Aimerce consistently has higher costs compared to Littledata, especially at higher order volumes.
Supported data destinations
| Destination | Google Sales Channel | Aimerce | Littledata |
|---|---|---|---|
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
| Microsoft Ads | | | ✔️ |
Google Sales Channel sends server-side data natively within Google's ecosystem only — useful if you're exclusively focused on Google properties, but siloed.
Aimerce focuses on enriching first-party data for retention and paid social — strong for Klaviyo email flows and Meta performance, but limited destination coverage.
Littledata offers the broadest destination coverage across analytics, paid social, email, SMS, and data warehousing (via Segment). It's built specifically for Shopify and tracks the full customer journey server-side across the most channels.
Bottom line: If you need multi-channel server-side tracking beyond Google — especially combining Meta, TikTok, Klaviyo, and analytics in one solution — Littledata covers the most ground without stitching together multiple tools.
Google Ads comparison
Google Sales Channel vs Aimerce's solution for Google Ads
| Feature | Google Sales Channel | Aimerce | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | | ✔️ | |
| Tracked direct from Shopify's servers | | | ✔️ |
| Real-time tracking of Enhanced Conversions | | | ✔️ |
| Fully automatic setup | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
