Google Sales Channel vs Aimerce

Is Google Sales Channel or Aimerce a better data solution for Shopify brands?

Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.


Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.


Google Sales Channel vs Aimerce comparison

FeatureGoogle Sales ChannelAimerceLittledata
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Google Sales Channel offers a built-in free connector for Analytics and Ads, ensuring seamless integration for Shopify Plus brands. Its features include customer data transfer to marketing platforms, a 30-day free trial, and a public statement of privacy compliance, all with a fully automatic, no-code setup. This solution is maintained by Shopify, providing reliability.

Aimerce focuses on identity resolution to enhance audience targeting, alongside customer data integration and a similar no-code setup. However, it lacks a free trial and privacy compliance statement.

Littledata also provides a 30-day free trial and privacy compliance, with features like identity resolution, server-side tracking, and automatic checkout tracking. Its comprehensive approach may offer more robust data collection capabilities compared to Aimerce.

In summary, Google Sales Channel is ideal for Shopify integration, while Littledata offers advanced tracking features, and Aimerce emphasizes ease of data capture.

Cost comparison

Google Sales Channel vs Aimerce's monthly subscription cost

Store sizeGoogle Sales ChannelAimerceLittledata
50 orders / month$0$299$39
500 orders / month$0$299$149
5,000 orders / month$0$499$349
20,000 orders / month$0$1799$799

For an online store with 50 orders, Aimerce is 1,024% more expensive than Littledata. At 500 orders, Littledata is 100% more expensive than Aimerce, which is free. At 5,000 orders, Aimerce is 43% more expensive than Littledata. For 20,000 orders, Aimerce is 125% more expensive than Littledata. Throughout all order volumes, Google Sales Channel remains free, making it the most cost-effective option compared to Aimerce and Littledata.

Supported data destinations

DestinationGoogle Sales ChannelAimerceLittledata
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Klaviyominus✔️✔️
Meta Adsminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Google Sales Channel focuses on integrating Shopify with Google services, primarily enhancing visibility and ad performance through Google Analytics and Google Ads. Aimerce emphasizes customer engagement and marketing automation, connecting Shopify to Klaviyo for email marketing and Meta Ads for social advertising, alongside Google Ads. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a comprehensive view of customer interactions across multiple platforms. This allows for more detailed tracking and analysis of user behavior and marketing effectiveness across various channels.

Google Ads comparison

Google Sales Channel vs Aimerce's solution for Google Ads

FeatureGoogle Sales ChannelAimerceLittledata
Google Ads Conversions
Client-side Enhanced Conversionsminus✔️minus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Google Sales Channel against Aimerce
How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

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