Google Sales Channel vs Aimerce

Is Google Sales Channel or Aimerce a better data solution for Shopify brands?

Google Sales Channel competitors

What is Google Sales Channel(formerly Shopify Trekkie)?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.


Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data


Google Sales Channel vs Aimerce comparison

FeatureGoogle Sales ChannelAimerceLittledata
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
30 day free trial✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Founder owned and ledminus✔️✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Google Sales Channel offers a built-in connector for Analytics and Ads, providing seamless integration for Shopify users. It features a 30-day free trial and requires no coding for setup. Aimerce also provides identity resolution and customer data integration, emphasizing ease of use. However, Littledata stands out with server-side tracking and automatic checkout step tracking, enhancing data accuracy and user experience. While both Google Sales Channel and Aimerce focus on customer data integration, Littledata's additional features and founder-led approach may offer a more comprehensive solution for high-quality data capture and audience boosting.

Reviews comparison

Google Sales Channel vs Aimerce's customer reviews

Google Sales ChannelAimerceLittledata
Example product review"I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!""Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache.""Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Google Sales Channel vs Aimerce's monthly subscription cost

Store sizeGoogle Sales ChannelAimerceLittledata
50 orders / month$0$299$39
500 orders / month$0$299$149
5,000 orders / month$0$499$349
20,000 orders / month$0$1799$799

For an online store with 50 orders, Aimerce is 1,024% more expensive than Littledata. At 500 orders, Littledata is 100% more expensive than Aimerce, which is free. At 5,000 orders, Aimerce is 43% more expensive than Littledata. For 20,000 orders, Aimerce is 125% more expensive than Littledata. Throughout all order volumes, Google Sales Channel remains free, making it the most cost-effective option compared to Aimerce and Littledata.

Supported data destinations

DestinationGoogle Sales ChannelAimerceLittledata
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Klaviyominus✔️✔️
Meta Adsminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Google Sales Channel focuses on integrating Shopify with Google services, primarily enhancing visibility and ad performance through Google Analytics and Google Ads. Aimerce emphasizes customer engagement and marketing automation, connecting Shopify to Klaviyo for email marketing and Meta Ads for social advertising, alongside Google Ads. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a comprehensive view of customer interactions across multiple platforms. This allows for more detailed tracking and analysis of user behavior and marketing effectiveness across various channels.

Google Ads comparison

Google Sales Channel vs Aimerce's solution for Google Ads

FeatureGoogle Sales ChannelAimerceLittledata
Google Ads Conversions
Unreliable tracking via thank you pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Google Sales Channel against Aimerce
Can I switch from Google Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Google Sales Channel setup.

Can I switch from Aimerce to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Aimerce setup.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.