Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
Feature | Google Sales Channel | Aimerce | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Google Sales Channel offers a built-in free connector for Analytics and Ads, ensuring seamless integration for Shopify Plus brands. Its features include customer data transfer to marketing platforms, a 30-day free trial, and a public statement of privacy compliance, all with a fully automatic, no-code setup. This solution is maintained by Shopify, providing reliability.
Aimerce focuses on identity resolution to enhance audience targeting, alongside customer data integration and a similar no-code setup. However, it lacks a free trial and privacy compliance statement.
Littledata also provides a 30-day free trial and privacy compliance, with features like identity resolution, server-side tracking, and automatic checkout tracking. Its comprehensive approach may offer more robust data collection capabilities compared to Aimerce.
In summary, Google Sales Channel is ideal for Shopify integration, while Littledata offers advanced tracking features, and Aimerce emphasizes ease of data capture.
Store size | Google Sales Channel | Aimerce | Littledata |
---|---|---|---|
50 orders / month | $0 | $299 | $39 |
500 orders / month | $0 | $299 | $149 |
5,000 orders / month | $0 | $499 | $349 |
20,000 orders / month | $0 | $1799 | $799 |
For an online store with 50 orders, Aimerce is 1,024% more expensive than Littledata. At 500 orders, Littledata is 100% more expensive than Aimerce, which is free. At 5,000 orders, Aimerce is 43% more expensive than Littledata. For 20,000 orders, Aimerce is 125% more expensive than Littledata. Throughout all order volumes, Google Sales Channel remains free, making it the most cost-effective option compared to Aimerce and Littledata.
Destination | Google Sales Channel | Aimerce | Littledata |
---|---|---|---|
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Google Sales Channel focuses on integrating Shopify with Google services, primarily enhancing visibility and ad performance through Google Analytics and Google Ads. Aimerce emphasizes customer engagement and marketing automation, connecting Shopify to Klaviyo for email marketing and Meta Ads for social advertising, alongside Google Ads. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a comprehensive view of customer interactions across multiple platforms. This allows for more detailed tracking and analysis of user behavior and marketing effectiveness across various channels.
Feature | Google Sales Channel | Aimerce | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |