Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
Aimerce claims to be the easiest way to capture more high-quality customer data
Feature | Google Sales Channel | Aimerce | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Google Sales Channel offers a built-in connector for Analytics and Ads, providing seamless integration for Shopify users. It features a 30-day free trial and requires no coding for setup. Aimerce also provides identity resolution and customer data integration, emphasizing ease of use. However, Littledata stands out with server-side tracking and automatic checkout step tracking, enhancing data accuracy and user experience. While both Google Sales Channel and Aimerce focus on customer data integration, Littledata's additional features and founder-led approach may offer a more comprehensive solution for high-quality data capture and audience boosting.
Google Sales Channel | Aimerce | Littledata | |
---|---|---|---|
Example product review | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Google Sales Channel | Aimerce | Littledata |
---|---|---|---|
50 orders / month | $0 | $299 | $39 |
500 orders / month | $0 | $299 | $149 |
5,000 orders / month | $0 | $499 | $349 |
20,000 orders / month | $0 | $1799 | $799 |
For an online store with 50 orders, Aimerce is 1,024% more expensive than Littledata. At 500 orders, Littledata is 100% more expensive than Aimerce, which is free. At 5,000 orders, Aimerce is 43% more expensive than Littledata. For 20,000 orders, Aimerce is 125% more expensive than Littledata. Throughout all order volumes, Google Sales Channel remains free, making it the most cost-effective option compared to Aimerce and Littledata.
Destination | Google Sales Channel | Aimerce | Littledata |
---|---|---|---|
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Google Sales Channel focuses on integrating Shopify with Google services, primarily enhancing visibility and ad performance through Google Analytics and Google Ads. Aimerce emphasizes customer engagement and marketing automation, connecting Shopify to Klaviyo for email marketing and Meta Ads for social advertising, alongside Google Ads. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a comprehensive view of customer interactions across multiple platforms. This allows for more detailed tracking and analysis of user behavior and marketing effectiveness across various channels.
Feature | Google Sales Channel | Aimerce | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |