Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
Feature | Google Sales Channel | Polar Analytics | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Google Sales Channel offers a seamless integration with Shopify for customer data transfer to marketing platforms, featuring a no-code setup and a 30-day free trial. However, it lacks advanced reporting and attribution models. Polar Analytics provides robust marketing reporting and a proprietary attribution model but may require more setup. Littledata excels with server-side tracking, automatic checkout step tracking, and identity resolution, alongside a no-code setup and a free trial. This makes Littledata a more comprehensive solution for tracking and data collection, offering deeper insights and easier implementation compared to both Google Sales Channel and Polar Analytics.
Google Sales Channel | Polar Analytics | Littledata | |
---|---|---|---|
Example product review | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Polar's customer support is also next to none... they are well worth the price we pay." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews | Read more reviews | Read more reviews |
Store size | Google Sales Channel | Polar Analytics | Littledata |
---|---|---|---|
50 orders / month | $0 | $400 | $39 |
500 orders / month | $0 | $400 | $149 |
5,000 orders / month | $0 | $1150 | $349 |
20,000 orders / month | $0 | $3500 | $799 |
For an online store with 50 orders, Polar Analytics is 923% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Google Sales Channel, while Polar Analytics is free. With 5000 orders, Polar Analytics is 229% more expensive than Littledata. At 20000 orders, Polar Analytics is 338% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Polar Analytics consistently has higher costs compared to Littledata.
Destination | Google Sales Channel | Polar Analytics | Littledata |
---|---|---|---|
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Google Sales Channel focuses on integrating Shopify with Google Analytics and Google Ads for tracking e-commerce performance and ad effectiveness. Polar Analytics offers a broader range of data destinations, including Meta Ads and Klaviyo, allowing for more diverse marketing insights. Littledata provides extensive tracking options across multiple platforms, including TikTok and Pinterest, in addition to Google Analytics and Meta Ads, enabling comprehensive data collection and analysis across various channels. The main difference lies in the breadth of integrations and the specific platforms each solution emphasizes for tracking and analytics.
Feature | Google Sales Channel | Polar Analytics | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |