Google Sales Channel alternatives

What are the alternatives to Google Sales Channel for Shopify brands

Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.


Littledata vs Google Sales Channel comparison

FeatureLittledataGoogle Sales Channel
Fully automatic, no code setup✔️✔️
Customer data to marketing platforms✔️✔️
Public statement of privacy compliance✔️✔️
30 day free trial✔️✔️
Identity resolution / session enrichment✔️minus
Server-side tracking✔️minus
Automatic tracking of checkout extensibility✔️minus

Supported data destinations

DestinationLittledataGoogle Sales Channel
Google Ads✔️✔️
Google Analytics✔️✔️
Meta Ads✔️minus
TikTok✔️minus
Pinterest✔️minus
Klaviyo✔️minus
Segment✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
All about Google Sales Channel
How many Shopify stores does Google Sales Channel work with?

Google Sales Channel is used by 2.80M Shopify sites according to BuiltWith and by 1500 sites in the top 100,000 globally.

Which marketing platforms does Google Sales Channel support?

Google Sales Channel sends data to Google Analytics and Google Ads.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

What are good alternatives to Google Sales Channel?

Instead of Google Sales Channel you might want to consider Facebook Sales Channel, Triple Whale, Elevar, Littledata, Retention.com, Analyzify, Black Crow AI, Wunderkind, Stape, Northbeam, Blotout, Popsixle and Fueled.

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