Google Sales Channel alternatives

What are the alternatives to Google Sales Channel for Shopify brands

Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.


Littledata vs Google Sales Channel comparison

FeatureLittledataGoogle Sales Channel
30 day free trial✔️✔️
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️✔️
Founder owned and led✔️minus
Identity resolution to boost audiences✔️minus
Server-side tracking✔️minus
Automatic tracking of checkout steps✔️minus
No-code setup for Shopify Hydrogen✔️minus

Reviews comparison

Littledata vs Google Sales Channel's customer reviews

LittledataGoogle Sales Channel
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution.""I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!"
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!""Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache."
LinkRead more reviewsRead more reviews

Cost comparison

Littledata vs Google Sales Channel's monthly subscription cost

Store sizeLittledataGoogle Sales Channel
50 orders / month$39$0
500 orders / month$149$0
5,000 orders / month$349$0
20,000 orders / month$799$0

Supported data destinations

DestinationLittledataGoogle Sales Channel
Google Analytics✔️✔️
Google Ads✔️✔️
Meta Ads✔️minus
TikTok✔️minus
Pinterest✔️minus
Klaviyo✔️minus
Segment✔️minus
Attentive✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
All about Google Sales Channel
How many Shopify stores does Google Sales Channel work with?

Google Sales Channel is used by 2.80M Shopify sites according to BuiltWith and by 1500 sites in the top 100,000 globally.

Which marketing platforms does Google Sales Channel support?

Google Sales Channel sends data to Google Analytics and Google Ads.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

What are good alternatives to Google Sales Channel?

Instead of Google Sales Channel you might want to consider Littledata, Black Crow AI, Wunderkind, Upstack Data, Facebook Sales Channel, Triple Whale, Elevar, Retention.com, Northbeam, Analyzify, Gobot, Blotout, Popsixle, Polar Analytics, Stape, Aimerce and Fueled.

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