Google Sales Channel vs Triple Whale

Is Google Sales Channel or Triple Whale a better data solution for Shopify brands?

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale connects Shopify to Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest, and is used by 18,000 Shopify sites according to BuiltWith.

You could use both Google Sales Channel for accurate data, and Triple Whale for reporting

Google Sales Channel vs Triple Whale comparison

Feature	Google Sales Channel	Triple Whale
Fully automatic, no code setup	✔️	✔️
Customer data to marketing platforms	✔️	✔️
30 day free trial	✔️
Public statement of privacy compliance	✔️
Marketing reporting		✔️
Proprietary attribution model		✔️
Identity resolution / session enrichment		✔️

Supported data destinations

Destination	Google Sales Channel	Triple Whale
Google Ads	✔️	✔️
Google Analytics	✔️
Klaviyo		✔️
Meta Ads		✔️
TikTok		✔️
Pinterest		✔️

Google Ads comparison

Google Sales Channel vs Triple Whale's solution for Google Ads

Feature	Google Sales Channel	Triple Whale

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Google Sales Channel against Triple Whale

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads, Google Ads, TikTok and Pinterest.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.