Triple Whale vs Addingwell

Is Triple Whale or Addingwell a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Triple Whale vs Addingwell comparison

FeatureTriple WhaleAddingwellLittledata
Fully automatic, no code setup✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Founder owned and led✔️minus✔️
Server-side trackingminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale excels in marketing reporting and a proprietary attribution model, offering a fully automatic, no-code setup for Shopify Plus brands. Its focus is on analytics and audience boosting. Addingwell provides server-side tracking and works with various platforms, enhancing data quality and performance.

Littledata stands out with a 30-day free trial, combining server-side tracking and automatic checkout step tracking, along with identity resolution and customer data integration. This comprehensive approach to data management and user experience gives Littledata an edge over both competitors.

Reviews comparison

Triple Whale vs Addingwell's customer reviews

Triple WhaleAddingwellLittledata
Example product review"Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help."Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve."The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Triple Whale vs Addingwell's monthly subscription cost

Store sizeTriple WhaleAddingwellLittledata
50 orders / month$259$90$39
500 orders / month$259$90$199
5,000 orders / month$1290$130$449
20,000 orders / month$3500$400$1390

For 50 orders, Triple Whale is 187% more expensive than Addingwell and 564% more than Littledata. At 500 orders, Triple Whale and Addingwell are equal, while Littledata is 42% cheaper than both. For 5000 orders, Triple Whale is 872% more than Addingwell and 269% more than Littledata. At 20000 orders, Triple Whale is 775% more than Addingwell and 338% more than Littledata. Overall, Triple Whale consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationTriple WhaleAddingwellLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
TikTokminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Segmentminusminus✔️
Attentiveminusminus✔️

Triple Whale focuses on integrating with platforms like Klaviyo, Meta Ads, and Google Ads, emphasizing e-commerce metrics and customer insights. Addingwell offers a broader range of data destinations, including Google Analytics, TikTok, and Snap, catering to diverse marketing channels. Littledata provides a comprehensive suite, integrating with Google Analytics, Klaviyo, and Segment, allowing for detailed tracking and analysis across multiple platforms. The main difference lies in the specific platforms each solution integrates with and their focus on e-commerce versus broader marketing analytics.

Google Ads comparison

Triple Whale vs Addingwell's solution for Google Ads

FeatureTriple WhaleAddingwellLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Addingwell's solution for Meta Ads

FeatureTriple WhaleAddingwellLittledata
Key benefits
Boost to Event Match Quality Score✔️minus✔️
Fully automatic setup✔️minus✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
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Comparing Triple Whale against Addingwell
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.