
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.
| Feature | Triple Whale | Wetracked | Littledata |
|---|---|---|---|
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ | |
| Marketing reporting | ✔️ | ||
| Proprietary attribution model | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale excels in marketing reporting and a proprietary attribution model, providing comprehensive analytics and insights. Wetracked focuses on server-side tracking and claims 100% data accuracy for ads management. Littledata stands out with its 30-day free trial and automatic tracking of checkout steps, enhancing user experience. While both Triple Whale and Wetracked offer similar features, Littledata's trial period and additional tracking capabilities may provide a more robust solution for ecommerce managers seeking detailed insights and improved conversion tracking.
| Triple Whale | Wetracked | Littledata | |
|---|---|---|---|
| Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Triple Whale | Wetracked | Littledata |
|---|---|---|---|
| 50 orders / month | $259 | $49 | $39 |
| 500 orders / month | $259 | $149 | $199 |
| 5,000 orders / month | $1290 | $249 | $449 |
| 20,000 orders / month | $3500 | $670 | $1390 |
For 50 orders, Triple Whale is 429% more expensive than Wetracked and 564% more than Littledata. At 500 orders, Triple Whale and Wetracked are equal, while Littledata is 42% cheaper than Triple Whale. For 5,000 orders, Triple Whale is 418% more than Wetracked and 269% more than Littledata. At 20,000 orders, Triple Whale is 422% more than Wetracked and 338% more than Littledata. Overall, Triple Whale consistently has the highest pricing across all order volumes.
| Destination | Triple Whale | Wetracked | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Google Analytics | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Triple Whale focuses on integrating with Klaviyo, Meta Ads, and Google Ads, providing streamlined tracking for these platforms to optimize marketing efforts. Wetracked expands its reach by including TikTok, Snap, and Pinterest, offering a broader range of social media and advertising channels for data collection. Littledata also covers Klaviyo, Meta Ads, Google Ads, and TikTok, but adds Segment and Attentive, enhancing its capabilities for analytics and customer engagement. Overall, the main difference lies in the variety of platforms supported, with Wetracked and Littledata offering more extensive options compared to Triple Whale.
| Feature | Triple Whale | Wetracked | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Tracked via the checkout page | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach. It not only provides documentation for GDPR/CCPA opt-outs but also ensures that new emails are never added to your marketing list, maintaining compliance. Additionally, Littledata enhances customer identity by leveraging cookies from other marketing channels and backstitching Klaviyo profiles onto previous customer events, creating a more complete customer journey. In contrast, Triple Whale and Wetracked offer limited benefits, lacking the backstitching feature and comprehensive identity enhancement that Littledata provides, making it a more robust solution for CRM management.
| Feature | Triple Whale | Wetracked | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Triple Whale | Wetracked | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| Fully automatic setup | ✔️ | ✔️ | |
| 100% accurate revenue in Meta | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
