Triple Whale vs Wetracked

Is Triple Whale or Wetracked a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Wetracked competitors

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.


Triple Whale vs Wetracked comparison

FeatureTriple WhaleWetrackedLittledata
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Founder owned and led✔️✔️✔️
Server-side trackingminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale excels in marketing reporting and a proprietary attribution model, providing comprehensive analytics and insights. Wetracked focuses on server-side tracking and claims 100% data accuracy for ads management. Littledata stands out with its 30-day free trial and automatic tracking of checkout steps, enhancing user experience. While both Triple Whale and Wetracked offer similar features, Littledata's trial period and additional tracking capabilities may provide a more robust solution for ecommerce managers seeking detailed insights and improved conversion tracking.

Reviews comparison

Triple Whale vs Wetracked's customer reviews

Triple WhaleWetrackedLittledata
Example product review"Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help."they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve."Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Triple Whale vs Wetracked's monthly subscription cost

Store sizeTriple WhaleWetrackedLittledata
50 orders / month$259$49$39
500 orders / month$259$149$199
5,000 orders / month$1290$249$449
20,000 orders / month$3500$670$1390

For 50 orders, Triple Whale is 429% more expensive than Wetracked and 564% more than Littledata. At 500 orders, Triple Whale and Wetracked are equal, while Littledata is 42% cheaper than Triple Whale. For 5,000 orders, Triple Whale is 418% more than Wetracked and 269% more than Littledata. At 20,000 orders, Triple Whale is 422% more than Wetracked and 338% more than Littledata. Overall, Triple Whale consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationTriple WhaleWetrackedLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTokminus✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Google Analyticsminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Triple Whale focuses on integrating with Klaviyo, Meta Ads, and Google Ads, providing streamlined tracking for these platforms to optimize marketing efforts. Wetracked expands its reach by including TikTok, Snap, and Pinterest, offering a broader range of social media and advertising channels for data collection. Littledata also covers Klaviyo, Meta Ads, Google Ads, and TikTok, but adds Segment and Attentive, enhancing its capabilities for analytics and customer engagement. Overall, the main difference lies in the variety of platforms supported, with Wetracked and Littledata offering more extensive options compared to Triple Whale.

Klaviyo comparison

Triple Whale vs Wetracked's solution for Klaviyo

FeatureTriple WhaleWetrackedLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Direct from Shopify's serversminus✔️✔️
Tracked via the checkout page✔️minusminus
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach. It not only provides documentation for GDPR/CCPA opt-outs but also ensures that new emails are never added to your marketing list, maintaining compliance. Additionally, Littledata enhances customer identity by leveraging cookies from other marketing channels and backstitching Klaviyo profiles onto previous customer events, creating a more complete customer journey. In contrast, Triple Whale and Wetracked offer limited benefits, lacking the backstitching feature and comprehensive identity enhancement that Littledata provides, making it a more robust solution for CRM management.

Google Ads comparison

Triple Whale vs Wetracked's solution for Google Ads

FeatureTriple WhaleWetrackedLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Wetracked's solution for Meta Ads

FeatureTriple WhaleWetrackedLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
Fully automatic setup✔️minus✔️
100% accurate revenue in Metaminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Triple Whale against Wetracked
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.