Google Sales Channel offers a built-in connector for Analytics and Ads, providing seamless integration for Shopify users, but lacks advanced features like server-side tracking. Wetracked emphasizes 100% accurate data and identity resolution but may not have the same level of integration with Shopify. Littledata stands out with automatic tracking of checkout steps, enhancing data accuracy and user experience, while also offering identity resolution and server-side tracking. Overall, Littledata provides a more comprehensive solution for tracking and data collection compared to both Google Sales Channel and Wetracked.

For an online store with 50 orders, Wetracked is 25% more expensive than Littledata. At 500 orders, Wetracked is 0% (free) while Littledata costs 100%. At 5000 orders, Wetracked is 29% cheaper than Littledata. For 20000 orders, Wetracked is 16% cheaper than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Wetracked and Littledata show varying price differences, with Wetracked generally being less expensive at higher order volumes.

Google Sales Channel primarily focuses on integrating Shopify with Google services, allowing data to flow into Google Analytics and Google Ads for performance tracking and advertising optimization. In contrast, Wetracked offers a broader range of data destinations, including Klaviyo and various social media platforms, enabling more comprehensive marketing automation and audience targeting. Littledata also supports multiple destinations, similar to Wetracked, but emphasizes seamless integration with analytics and marketing tools like Segment and Attentive, enhancing data-driven decision-making across channels. Overall, Wetracked and Littledata provide more diverse tracking options compared to Google Sales Channel's focus on Google services.