Google Sales Channel offers a seamless integration with Shopify, providing automatic data connection to Google Analytics and Ads, which simplifies tracking without coding. Its 30-day free trial and privacy compliance statement enhance its appeal for Shopify users. However, it is limited to Shopify.

Stape focuses on server-side tracking, which can improve data quality and marketing ROI across various platforms, not just Shopify. Its emphasis on security compliance is a strong point, but it lacks the automatic setup feature.

Littledata combines features from both, offering server-side tracking and identity resolution to enhance audience targeting. It also provides automatic tracking of checkout extensibility, making it versatile for various ecommerce platforms. Like Google Sales Channel, it has a 30-day free trial and a public privacy compliance statement, making it a comprehensive option for data tracking and marketing integration.

For an online store with 50 orders, Stape is 100% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Stape, while both Stape and Google Sales Channel are free. At 5000 orders, Stape is 43% cheaper than Littledata. For 20000 orders, Stape is 50% cheaper than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Stape and Littledata show varying price differences as order volume increases.

Google Sales Channel primarily focuses on integrating Shopify with Google Analytics and Google Ads, optimizing for e-commerce tracking and advertising. Stape offers a broader range of data destinations, including Meta Ads, TikTok, Klaviyo, and Pinterest, allowing for more diverse marketing strategies and audience targeting. Littledata also supports a wide array of platforms similar to Stape but emphasizes seamless integration with Segment for advanced data management. The main difference lies in the variety of platforms supported and the depth of integration capabilities, with Stape and Littledata providing more extensive options for multi-channel marketing.

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data capture compared to Google Sales Channel and Stape. With server-side tracking, it ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders. It filters orders by sales channel and includes refunds, enhancing attribution with user-provided data. Checkout tracking is robust, capturing all steps server-side and supporting checkout extensibility and accelerated checkouts. In contrast, Google Sales Channel relies on thank you page tracking, which can miss critical data, while Stape's checkout tracking only captures the start of the checkout process. Littledata provides a more complete and reliable view of user behavior and sales performance.