Google Sales Channel vs Littledata

Is Google Sales Channel or Littledata a better data solution for Shopify brands?

Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites.


Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites.


Overall Google Sales Channel vs Littledata comparison

FeatureGoogle Sales ChannelLittledata
Overall benefits
Customer data to marketing platforms✔️✔️
30 day free trial✔️✔️
Fully privacy compliant✔️✔️
Fully automatic, no code setup✔️✔️
Identity resolution / session enrichmentminus✔️
Server-side trackingminus✔️
Automatic tracking of checkout extensibilityminus✔️
Supported destinations
Google Analytics✔️✔️
Google Ads✔️✔️
Meta Adsminus✔️
TikTokminus✔️
Pinterestminus✔️
Klaviyominus✔️
Segmentminus✔️

Google Analytics comparison

Comparing Google Sales Channel against Littledata's solution for Google Analytics

FeatureGoogle Sales ChannelLittledata
Product list views & clicks
Tracks products list as you scrollminus✔️
Tracks clicks on product listminus✔️
Consistent product identifier in GA4minus✔️
Add to Cart event
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product infominus✔️
Tracks remove from cartminus✔️
Checkout steps
All steps tracked server-sideminus✔️
Compatible with checkout extensibilityminus✔️
Compatible with accelerated checkoutsminus✔️
Purchase event
Tracked server sideminus✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filters to exclude order from some channelsminus✔️
Includes refundsminus✔️
User-provided data for improved attributionminus✔️

Google Ads comparison

Comparing Google Sales Channel against Littledata's solution for Google Ads

FeatureGoogle Sales ChannelLittledata
Google Ads Conversions
Server-side Enhanced Conversionsminus✔️
Real-time tracking of Enhanced Conversionsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Google Sales Channel against Littledata
How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

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