Is Google Sales Channel or Blotout a better data solution for Shopify brands?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites according to BuiltWith.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.
Feature | Google Sales Channel | Blotout |
---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Public statement of privacy compliance | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Identity resolution / session enrichment | ✔️ | |
Server-side tracking | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Destination | Google Sales Channel | Blotout |
---|---|---|
Google Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | |
Klaviyo | ✔️ |
Feature | Google Sales Channel | Blotout |
---|---|---|
Add to Cart event | ||
Tracked client-side | ✔️ | ✔️ |
Purchase event | ||
Tracked server side | ✔️ |
Feature | Google Sales Channel | Blotout |
---|---|---|
Google Ads Conversions | ||
Client-side Enhanced Conversions | ✔️ |