Google Sales Channel vs Blotout
Is Google Sales Channel or Blotout a better data solution for Shopify brands?
What is Google Sales Channel(formerly Shopify Trekkie)?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Google Sales Channel vs Blotout comparison
| Feature | Google Sales Channel | Blotout | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Direct from Shopify's servers | | ✔️ | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Google Sales Channel is Shopify's free built-in connector — solid for basic Google Ads/Analytics integration with zero setup, but it's a connector, not a full tracking solution. It lacks identity resolution and server-side data collection, meaning browser limitations and cookie loss directly hurt your data quality.
Blotout addresses the post-cookie problem with identity resolution and server-side delivery, which is stronger. However, it's not confirmed to pull data directly from Shopify's servers, which limits its ability to enrich events with customer data or capture server-side events the browser never sees.
Littledata wins by combining everything in one solution: server-side tracking direct from Shopify's servers (capturing what browsers miss), identity resolution to recover anonymous returning customers, automatic checkout step tracking, native Shopify Markets support — all with no-code setup and a 30-day free trial. It's the most complete, accurate, and ecommerce-specific option of the three.
Reviews comparison
Google Sales Channel vs Blotout's customer reviews
| Google Sales Channel | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Google Sales Channel vs Blotout's monthly subscription cost
| Store size | Google Sales Channel | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $79 | $39 |
| 500 orders / month | $0 | $400 | $199 |
| 5,000 orders / month | $0 | $1980 | $449 |
| 20,000 orders / month | $0 | $5000 | $1390 |
For an online store with 50 orders, Blotout is 202.56% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Blotout, which is free. For 5,000 orders, Blotout is 467.05% more expensive than Littledata. At 20,000 orders, Blotout is 526.91% more expensive than Littledata. Throughout all order volumes, Google Sales Channel remains free, making it the most cost-effective option compared to Blotout and Littledata.
Supported data destinations
| Destination | Google Sales Channel | Blotout | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Microsoft Ads | | | ✔️ |
Google Sales Channel is a native Shopify app with limited, siloed tracking — it only feeds Google's own ecosystem (GA + Google Ads), with minimal control over data quality or enrichment.
Blotout expands into paid social and retention channels (Meta, Klaviyo, Attentive), offering server-side event tracking with better signal fidelity — useful if Meta and email are core to your stack.
Littledata offers the broadest destination coverage, adding TikTok, Pinterest, Microsoft Ads, and Segment — making it the strongest choice if you need a multi-channel, warehouse-ready infrastructure. Segment integration especially enables downstream flexibility for CDPs and custom data routing.
If you're scaling across multiple paid channels, Littledata provides the most comprehensive server-side foundation.
Google Analytics comparison
Google Sales Channel vs Blotout's solution for Google Analytics
| Feature | Google Sales Channel | Blotout | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks products list as you scroll | | | ✔️ |
| Tracks clicks on product list | | | ✔️ |
| Consistent product identifier in GA4 | | | ✔️ |
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info | | | ✔️ |
| Tracks remove from cart | | | ✔️ |
| Checkout steps | |||
| Tracked via checkout page | ✔️ | | |
| Tracked direct from Shopify's servers | | | ✔️ |
| Compatible with checkout extensibility | | | ✔️ |
| Compatible with accelerated checkouts | | | ✔️ |
| Tracks all checkout steps | | | ✔️ |
| Purchase | |||
| Direct from Shopify for 100% accuracy | | ✔️ | ✔️ |
| Tracked via thank you page | ✔️ | | |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filter orders by sales channel | | | ✔️ |
| Includes refunds | | | ✔️ |
| User-provided data for improved attribution | | | ✔️ |
| Custom mapping to a source / medium | | | ✔️ |
Google Ads comparison
Google Sales Channel vs Blotout's solution for Google Ads
| Feature | Google Sales Channel | Blotout | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | | ✔️ | |
| Tracked direct from Shopify's servers | | | ✔️ |
| Real-time tracking of Enhanced Conversions | | | ✔️ |
| Fully automatic setup | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
