Google Sales Channel offers a seamless integration with Shopify, providing automatic data connection to Google Analytics and Ads, which is user-friendly and requires no coding. Its 30-day free trial and privacy compliance statement enhance trust. However, it is primarily designed for Shopify users.

Blotout focuses on identity resolution in a post-cookie environment, enabling better audience targeting across various platforms, not limited to Shopify. Its server-side tracking helps identify returning customers who may appear anonymous.

Littledata combines features from both, offering identity resolution and server-side tracking while ensuring privacy compliance. It also provides automatic tracking of checkout extensibility and a no-code setup, making it accessible for users.

In summary, Google Sales Channel is ideal for Shopify-centric businesses, while Blotout and Littledata offer broader capabilities for identity resolution and cross-platform functionality. Littledata stands out with its comprehensive tracking features.

For an online store with 50 orders, Blotout is 127% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Blotout, which is free. For 5,000 orders, Blotout is 138% more expensive than Littledata. At 20,000 orders, Blotout is 213% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Blotout's costs increase significantly with order volume compared to Littledata, which has a more moderate pricing structure.

Google Sales Channel primarily focuses on integrating with Google Analytics and Google Ads for tracking e-commerce performance and ad effectiveness. Blotout offers a broader range of data destinations, including Meta Ads, Klaviyo, Postscript, and Attentive, allowing for more diverse marketing and customer engagement strategies. Littledata also supports Google Analytics and Google Ads but adds TikTok and Pinterest, enhancing social media tracking, along with Klaviyo and Attentive for email and SMS marketing. Overall, Blotout and Littledata provide more extensive integrations compared to Google Sales Channel, catering to various marketing platforms beyond just Google.