Google Sales Channel offers a seamless integration with Shopify for customer data transfer to marketing platforms, featuring a 30-day free trial and no-code setup. However, it is limited to Shopify. Blotout provides identity resolution and server-side tracking, working with multiple platforms but lacks the automatic checkout tracking. Littledata excels by combining features from both, including identity resolution, server-side tracking, and automatic checkout step tracking, while also being founder-owned and offering a no-code setup. This makes Littledata a more comprehensive solution for tracking and data collection in a post-cookie environment.

For an online store with 50 orders, Blotout is 127% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Blotout, which is free. For 5,000 orders, Blotout is 138% more expensive than Littledata. At 20,000 orders, Blotout is 213% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Blotout's costs increase significantly with order volume compared to Littledata, which has a more moderate pricing structure.

Google Sales Channel primarily focuses on integrating with Google Analytics and Google Ads for tracking e-commerce performance and ad effectiveness. Blotout offers a broader range of data destinations, including Meta Ads, Klaviyo, Postscript, and Attentive, allowing for more diverse marketing and customer engagement strategies. Littledata also supports Google Analytics and Google Ads but adds TikTok and Pinterest, enhancing social media tracking, along with Klaviyo and Attentive for email and SMS marketing. Overall, Blotout and Littledata provide more extensive integrations compared to Google Sales Channel, catering to various marketing platforms beyond just Google.