Google Sales Channel vs Facebook Sales Channel
Is Google Sales Channel or Facebook Sales Channel a better data solution for Shopify brands?
What is Google Sales Channel(formerly Shopify Trekkie)?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Google Sales Channel vs Facebook Sales Channel comparison
| Feature | Google Sales Channel | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Founder owned and led |  | | ✔️ |
| Identity resolution to boost audiences | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Google Sales Channel and Facebook Sales Channel both offer customer data integration with marketing platforms, a 30-day free trial, and fully automatic, no-code setup. However, Google’s connector for Analytics and Ads is newer (2023) compared to Facebook’s (2021). Littledata stands out with its identity resolution for audience boosting, server-side tracking, and automatic checkout step tracking, providing deeper insights and enhanced data accuracy. This makes Littledata a more robust option for comprehensive tracking and data collection compared to both Google and Facebook Sales Channels.
Reviews comparison
Google Sales Channel vs Facebook Sales Channel's customer reviews
| Google Sales Channel | Facebook Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Google Sales Channel vs Facebook Sales Channel's monthly subscription cost
| Store size | Google Sales Channel | Facebook Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $0 | $39 |
| 500 orders / month | $0 | $0 | $149 |
| 5,000 orders / month | $0 | $0 | $349 |
| 20,000 orders / month | $0 | $0 | $799 |
For an online store with 50 orders, Google and Facebook Sales Channels are free, while Littledata costs 100%. At 500 orders, Littledata costs 100% again, as Google and Facebook remain free. With 5000 orders, Littledata's cost is 100%, maintaining the same free status for the other channels. At 20,000 orders, Littledata still costs 100%. Overall, Google and Facebook Sales Channels consistently have no cost, while Littledata's pricing increases with order volume, representing a 100% cost in comparison.
Supported data destinations
| Destination | Google Sales Channel | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Google Sales Channel primarily focuses on integrating with Google Analytics and Google Ads, allowing you to track website performance and optimize ad campaigns. Facebook Sales Channel connects with Meta Ads, enabling targeted advertising on Facebook and Instagram based on user behavior.
Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive. This allows for more comprehensive tracking and analysis across multiple platforms, enhancing your ability to understand customer interactions and optimize marketing strategies across various channels.
