Google Sales Channel vs Facebook Sales Channel
Is Google Sales Channel or Facebook Sales Channel a better data solution for Shopify brands?
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
Google Sales Channel vs Facebook Sales Channel comparison
| Feature | Google Sales Channel | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | ✔️ |
| Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences |  | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Google Sales Channel offers a built-in connector for Analytics and Ads, providing seamless integration for tracking customer data. Its features, including a 30-day free trial and public privacy compliance statement, ensure ease of use with fully automatic, no-code setup. This channel, launched in 2023, benefits from Shopify's ongoing maintenance.
In comparison, Facebook Sales Channel also provides similar features, including customer data integration and a 30-day free trial, but was developed in 2021. While it offers a no-code setup, it may not have the same level of recent updates as the Google Sales Channel.
Littledata stands out with its identity resolution and server-side tracking capabilities, enhancing audience targeting. It also includes automatic tracking of checkout extensibility, which can provide deeper insights into customer behavior. Overall, Littledata may offer more advanced tracking features compared to the Google and Facebook Sales Channels.
Cost comparison
Google Sales Channel vs Facebook Sales Channel's monthly subscription cost
| Store size | Google Sales Channel | Facebook Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $0 | $39 |
| 500 orders / month | $0 | $0 | $149 |
| 5,000 orders / month | $0 | $0 | $349 |
| 20,000 orders / month | $0 | $0 | $799 |
For an online store with 50 orders, Google and Facebook Sales Channels are free, while Littledata costs 100%. At 500 orders, Littledata costs 100% again, as Google and Facebook remain free. With 5000 orders, Littledata's cost is 100%, maintaining the same free status for the other channels. At 20,000 orders, Littledata still costs 100%. Overall, Google and Facebook Sales Channels consistently have no cost, while Littledata's pricing increases with order volume, representing a 100% cost in comparison.
Supported data destinations
| Destination | Google Sales Channel | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Google Sales Channel primarily focuses on integrating with Google Analytics and Google Ads, allowing you to track website performance and optimize ad campaigns. Facebook Sales Channel connects with Meta Ads, enabling targeted advertising on Facebook and Instagram based on user behavior.
Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive. This allows for more comprehensive tracking and analysis across multiple platforms, enhancing your ability to understand customer interactions and optimize marketing strategies across various channels.
