Google Sales Channel vs Northbeam

Is Google Sales Channel or Northbeam a better data solution for Shopify brands?

Google Sales Channel competitors

What is Google Sales Channel(formerly Shopify Trekkie)?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.


Google Sales Channel vs Northbeam comparison

FeatureGoogle Sales ChannelNorthbeamLittledata
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️minus✔️
30 day free trial✔️minus✔️
Founder owned and ledminus✔️✔️
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
Works with platforms other than Shopifyminus✔️minus
Identity resolution to boost audiencesminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Google Sales Channel offers seamless integration with Shopify for customer data transfer to marketing platforms, along with a 30-day free trial and no-code setup. However, it is limited to Shopify. Northbeam provides advanced marketing reporting and a proprietary attribution model, also with no-code setup, but supports multiple platforms. Littledata excels with identity resolution, server-side tracking, and automatic checkout step tracking, making it more versatile for audience targeting and data accuracy. Overall, Littledata combines the strengths of both competitors while offering unique features that enhance data collection and marketing effectiveness.

Reviews comparison

Google Sales Channel vs Northbeam's customer reviews

Google Sales ChannelNorthbeamLittledata
Example product review"I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!""Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache.""Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Google Sales Channel vs Northbeam's monthly subscription cost

Store sizeGoogle Sales ChannelNorthbeamLittledata
50 orders / month$0$1000$39
500 orders / month$0$1000$149
5,000 orders / month$0$1500$349
20,000 orders / month$0$3500$799

For an online store with 50 orders, Northbeam is 2,564% more expensive than Littledata. At 500 orders, Northbeam is 0% (free) while Littledata is 375% more expensive than Google Sales Channel. With 5,000 orders, Northbeam is 329% more than Littledata. Finally, at 20,000 orders, Northbeam is 338% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Northbeam's costs significantly increase with order volume compared to Littledata.

Supported data destinations

DestinationGoogle Sales ChannelNorthbeamLittledata
Google Analytics✔️minus✔️
Google Ads✔️minus✔️
Meta Adsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Google Sales Channel against Northbeam
Can I switch from Google Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Google Sales Channel setup.

Can I switch from Northbeam to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Northbeam setup.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.