Google Sales Channel offers seamless integration with Shopify, providing customer data to marketing platforms and a built-in connector for Analytics and Ads. Its features include a 30-day free trial and a public statement of privacy compliance, making it user-friendly for Shopify Plus brands. The fully automatic, no-code setup simplifies implementation.

In contrast, Northbeam focuses on advanced marketing reporting and a proprietary attribution model, catering to a broader range of platforms beyond Shopify. Its emphasis on multi-touch attribution and media mix modeling, powered by machine learning, positions it as a robust marketing intelligence tool.

Littledata also provides a 30-day free trial and privacy compliance, with features like identity resolution and server-side tracking. It automates checkout tracking and integrates customer data with marketing platforms, similar to Google Sales Channel, but with a stronger focus on enhancing audience targeting.

Overall, Google Sales Channel is ideal for Shopify-centric businesses, while Northbeam and Littledata offer broader capabilities for multi-platform marketing intelligence.

For an online store with 50 orders, Northbeam is 2,564% more expensive than Littledata. At 500 orders, Northbeam is 0% (free) while Littledata is 375% more expensive than Google Sales Channel. With 5,000 orders, Northbeam is 329% more than Littledata. Finally, at 20,000 orders, Northbeam is 338% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Northbeam's costs significantly increase with order volume compared to Littledata.