Google Sales Channel offers a seamless integration with Shopify, providing built-in connectors for Analytics and Ads, which simplifies data tracking for eCommerce. Its features focus on customer data transfer to marketing platforms and ease of setup, making it user-friendly for Shopify Plus brands.

In contrast, Upstack Data emphasizes a proprietary attribution model and centralized analytics, which can enhance data accuracy and decision-making. Its identity resolution feature aims to improve audience targeting, while server-side tracking offers more robust data collection.

Littledata also provides identity resolution and server-side tracking, similar to Upstack, but adds automatic tracking of checkout extensibility, which can be beneficial for eCommerce operations.

Overall, Google Sales Channel is more integrated with Shopify, while Upstack and Littledata offer advanced analytics and tracking capabilities that may suit brands looking for deeper insights and data centralization.

For an online store with 50 orders, Upstack Data is 765% more expensive than Littledata. At 500 orders, Littledata is 100% more expensive than Google Sales Channel, while Upstack Data is free. With 5000 orders, Upstack Data is 71% more expensive than Littledata. At 20000 orders, Upstack Data is 25% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Upstack Data's costs increase significantly with order volume compared to Littledata.

Google Sales Channel focuses on integrating Shopify with Google services, primarily enhancing visibility and performance in Google Analytics and Google Ads. Upstack Data offers a broader range of destinations, including Meta Ads and TikTok, catering to diverse marketing channels. Littledata provides extensive tracking across multiple platforms, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive data collection and analysis across various marketing efforts. The main difference lies in the range of platforms supported and the depth of integration for tracking and analytics.