Google Sales Channel offers a built-in connector for Analytics and Ads, focusing on seamless integration with Shopify, while Upstack Data emphasizes proprietary attribution and centralized analytics. Both provide a 30-day free trial and automatic setup. However, Littledata stands out with its automatic tracking of checkout steps, enhancing user experience and data accuracy. Additionally, it offers identity resolution and server-side tracking, similar to Upstack, but with a stronger focus on eCommerce-specific needs. Overall, Littledata provides a more comprehensive solution for tracking and data collection in the eCommerce space.

For an online store with 50 orders, Upstack Data is 765% more expensive than Littledata. At 500 orders, Littledata is 100% more expensive than Google Sales Channel, while Upstack Data is free. With 5000 orders, Upstack Data is 71% more expensive than Littledata. At 20000 orders, Upstack Data is 25% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Upstack Data's costs increase significantly with order volume compared to Littledata.

Google Sales Channel focuses on integrating Shopify with Google services, primarily enhancing visibility and performance in Google Analytics and Google Ads. Upstack Data offers a broader range of destinations, including Meta Ads and TikTok, catering to diverse marketing channels. Littledata provides extensive tracking across multiple platforms, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive data collection and analysis across various marketing efforts. The main difference lies in the range of platforms supported and the depth of integration for tracking and analytics.