Google Sales Channel vs Wunderkind

Is Google Sales Channel or Wunderkind a better data solution for Shopify brands?

Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.


Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.


Google Sales Channel vs Wunderkind comparison

FeatureGoogle Sales ChannelWunderkindLittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
Founder owned and ledminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Google Sales Channel offers a seamless integration with Shopify for tracking and data collection, featuring a no-code setup and built-in connectors for Analytics and Ads. However, it is limited to Shopify. Wunderkind provides identity resolution and works with multiple platforms, enhancing audience targeting but lacks the automatic tracking of checkout steps. Littledata excels with its comprehensive features, including server-side tracking and automatic checkout tracking, while also offering a 30-day free trial and being founder-led, making it a strong choice for brands seeking robust data collection and audience insights.

Reviews comparison

Google Sales Channel vs Wunderkind's customer reviews

Google Sales ChannelWunderkindLittledata
Example product review"I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!""I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache.""Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviewsRead more reviewsRead more reviews

Cost comparison

Google Sales Channel vs Wunderkind's monthly subscription cost

Store sizeGoogle Sales ChannelWunderkindLittledata
50 orders / month$0$$39
500 orders / month$0$$149
5,000 orders / month$0$$349
20,000 orders / month$0$$799

Supported data destinations

DestinationGoogle Sales ChannelWunderkindLittledata
Google Analytics✔️minus✔️
Google Ads✔️minus✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Meta Adsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Google Sales Channel focuses on integrating Shopify with Google Analytics and Google Ads for tracking e-commerce performance and ad effectiveness. Google Analytics provides insights into website traffic and user behavior, while Google Ads tracks ad performance and conversions.

Wunderkind's data destinations, Klaviyo and Attentive, emphasize personalized marketing through email and SMS, allowing for targeted customer engagement based on behavior.

Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking across multiple platforms for a holistic view of customer interactions and marketing effectiveness.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Google Sales Channel against Wunderkind
How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

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