Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot is used by 1000 Shopify sites according to BuiltWith.
Feature | Wunderkind | Gobot | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Server-side tracking | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Wunderkind offers a comprehensive AI-driven performance marketing solution that focuses on customer acquisition and retention through owned channels, emphasizing identity resolution and data integration with various marketing platforms. Its strength lies in its scalability and ability to leverage data for targeted marketing.
Gobot, while also providing identity resolution and customer data integration, primarily focuses on identifying anonymous visitors and retargeting cart abandoners through email and SMS. Its approach is more transactional and less comprehensive than Wunderkind's.
Littledata stands out with its 30-day free trial and strong privacy compliance. It offers server-side tracking and automatic setup, making it user-friendly. Like Wunderkind and Gobot, it provides identity resolution and customer data integration, but its emphasis on checkout extensibility and ease of use may appeal more to brands seeking a straightforward implementation.
Overall, Wunderkind is more robust for large-scale marketing, while Gobot and Littledata cater to specific needs in visitor engagement and ease of setup, respectively.
Store size | Wunderkind | Gobot | Littledata |
---|---|---|---|
50 orders / month | $ | $ | $39 |
500 orders / month | $ | $ | $149 |
5,000 orders / month | $ | $ | $349 |
20,000 orders / month | $ | $ | $799 |
Destination | Wunderkind | Gobot | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
Postscript | ✔️ | ||
Yotpo Email & SMS | ✔️ | ||
Google Analytics | ✔️ | ||
Meta Ads | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Google Ads | ✔️ | ||
Segment | ✔️ |
Wunderkind focuses on integrating with Klaviyo and Attentive for personalized marketing automation, primarily targeting email and SMS campaigns. Gobot offers a broader range of data destinations, including Klaviyo, Attentive, Postscript for SMS, and Yotpo for reviews, enhancing customer engagement across multiple channels. Littledata provides extensive tracking capabilities across various platforms, including Google Analytics, Meta Ads, TikTok, and Pinterest, in addition to Klaviyo and Attentive, allowing for comprehensive analytics and performance measurement across diverse marketing channels. This makes Littledata more versatile for data-driven decision-making compared to Wunderkind and Gobot.
Feature | Wunderkind | Gobot | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Never adds new emails to your marketing list | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Target the whole contents of the cart | ✔️ |