Wunderkind vs Gobot
Is Wunderkind or Gobot a better data solution for Shopify brands?
What is Wunderkind?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
What is Gobot?
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot is used by 1000 Shopify sites according to BuiltWith.
Wunderkind vs Gobot comparison
| Feature | Wunderkind | Gobot | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ |  | |
| 30 day free trial | | | ✔️ |
| Founder owned and led | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Wunderkind offers a comprehensive AI-driven performance marketing solution that focuses on customer acquisition and retention across owned channels, with robust identity resolution and integration with various platforms. Gobot specializes in identifying anonymous visitors and retargeting abandoners through email and SMS, but lacks the broader marketing capabilities of Wunderkind. Littledata stands out with its 30-day free trial, founder-led approach, server-side tracking, and fully automatic setup, providing enhanced tracking of checkout steps and a more user-friendly experience compared to both Wunderkind and Gobot.
Reviews comparison
Wunderkind vs Gobot's customer reviews
| Wunderkind | Gobot | Littledata | |
|---|---|---|---|
| Example product review | "I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | |
| Link | Read more reviews | Read more reviews |
Cost comparison
Wunderkind vs Gobot's monthly subscription cost
| Store size | Wunderkind | Gobot | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $ | $39 |
| 500 orders / month | $ | $ | $149 |
| 5,000 orders / month | $ | $ | $349 |
| 20,000 orders / month | $ | $ | $799 |
Supported data destinations
| Destination | Wunderkind | Gobot | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Postscript | | ✔️ | |
| Yotpo Email & SMS | | ✔️ | |
| Google Analytics | | | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
Wunderkind focuses on integrating with Klaviyo and Attentive for personalized marketing automation, primarily targeting email and SMS campaigns. Gobot offers a broader range of data destinations, including Klaviyo, Attentive, Postscript for SMS, and Yotpo for reviews, enhancing customer engagement across multiple channels. Littledata provides extensive tracking capabilities across various platforms, including Google Analytics, Meta Ads, TikTok, and Pinterest, in addition to Klaviyo and Attentive, allowing for comprehensive analytics and performance measurement across diverse marketing channels. This makes Littledata more versatile for data-driven decision-making compared to Wunderkind and Gobot.
Klaviyo comparison
Wunderkind vs Gobot's solution for Klaviyo
| Feature | Wunderkind | Gobot | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Never adds new emails to your marketing list | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| ✔️ | ✔️ | |
