Wunderkind vs Gobot

Is Wunderkind or Gobot a better data solution for Shopify brands?

Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.


Gobot competitors

What is Gobot?

Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot is used by 1000 Shopify sites according to BuiltWith.


Wunderkind vs Gobot comparison

FeatureWunderkindGobotLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Wunderkind offers a comprehensive AI-driven performance marketing solution that focuses on customer acquisition and retention through owned channels, emphasizing identity resolution and data integration with various marketing platforms. Its strength lies in its scalability and ability to leverage data for targeted marketing.

Gobot, while also providing identity resolution and customer data integration, primarily focuses on identifying anonymous visitors and retargeting cart abandoners through email and SMS. Its approach is more transactional and less comprehensive than Wunderkind's.

Littledata stands out with its 30-day free trial and strong privacy compliance. It offers server-side tracking and automatic setup, making it user-friendly. Like Wunderkind and Gobot, it provides identity resolution and customer data integration, but its emphasis on checkout extensibility and ease of use may appeal more to brands seeking a straightforward implementation.

Overall, Wunderkind is more robust for large-scale marketing, while Gobot and Littledata cater to specific needs in visitor engagement and ease of setup, respectively.

Cost comparison

Wunderkind vs Gobot's monthly subscription cost

Store sizeWunderkindGobotLittledata
50 orders / month$$$39
500 orders / month$$$149
5,000 orders / month$$$349
20,000 orders / month$$$799

Supported data destinations

DestinationWunderkindGobotLittledata
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Postscriptminus✔️minus
Yotpo Email & SMSminus✔️minus
Google Analyticsminusminus✔️
Meta Adsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Google Adsminusminus✔️
Segmentminusminus✔️

Wunderkind focuses on integrating with Klaviyo and Attentive for personalized marketing automation, primarily targeting email and SMS campaigns. Gobot offers a broader range of data destinations, including Klaviyo, Attentive, Postscript for SMS, and Yotpo for reviews, enhancing customer engagement across multiple channels. Littledata provides extensive tracking capabilities across various platforms, including Google Analytics, Meta Ads, TikTok, and Pinterest, in addition to Klaviyo and Attentive, allowing for comprehensive analytics and performance measurement across diverse marketing channels. This makes Littledata more versatile for data-driven decision-making compared to Wunderkind and Gobot.

Klaviyo comparison

Wunderkind vs Gobot's solution for Klaviyo

FeatureWunderkindGobotLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Never adds new emails to your marketing listminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Backwards compatible with Klaviyo templates✔️minus✔️
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Wunderkind against Gobot
How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

How does Gobot work?

Gobot's Identity Pixel identifies your anonymous site visitors (who don't fill out forms or popups) and adds their emails directly into your email marketing platform. This uses a third-party email list from other brands, even though they call themselves as 'first-party data platform'.

Does Gobot work with Shopify?

Yes, Gobot is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Gobot suitable for Enterprise brands?

Gobot is used by 6 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Which marketing tools does Gobot support?

Gobot supports Klaviyo, Attentive, Postscript and Yotpo Email & SMS.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

Who owns Gobot?

Gobot is an independent private company headquartered in undefined. Max Ronai is Gobot's CEO.

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