Wunderkind vs Littledata
Is Wunderkind or Littledata a better data solution for Shopify brands?
What is Wunderkind?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Wunderkind vs Littledata comparison
| Feature | Wunderkind | Littledata |
|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ |  |
| 30 day free trial | | ✔️ |
| Public statement of privacy compliance | | ✔️ |
| Server-side tracking | | ✔️ |
| Fully automatic, no code setup | | ✔️ |
| Automatic tracking of checkout extensibility | | ✔️ |
| No-code setup for Shopify Hydrogen | | ✔️ |
Wunderkind and Littledata both offer identity resolution and customer data integration with marketing platforms, but they differ in approach and additional features. Wunderkind emphasizes its AI-driven performance marketing solution, focusing on customer acquisition and retention at scale, and supports platforms beyond Shopify. In contrast, Littledata provides a 30-day free trial and highlights its privacy compliance, making it appealing for brands concerned about data security. Littledata's fully automatic, no-code setup simplifies implementation, particularly for Shopify users, and includes automatic tracking of checkout extensibility, which can enhance revenue capture. While both solutions aim to boost audience engagement, Littledata's emphasis on ease of use and compliance may attract brands looking for a straightforward integration process.
Cost comparison
Wunderkind vs Littledata's monthly subscription cost
| Store size | Wunderkind | Littledata |
|---|---|---|
| 50 orders / month | $ | $39 |
| 500 orders / month | $ | $149 |
| 5,000 orders / month | $ | $349 |
| 20,000 orders / month | $ | $799 |
Supported data destinations
| Destination | Wunderkind | Littledata |
|---|---|---|
| Klaviyo | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ |
| Google Analytics | | ✔️ |
| Meta Ads | | ✔️ |
| TikTok | | ✔️ |
| ✔️ | |
| Google Ads | | ✔️ |
| Segment | | ✔️ |
Wunderkind primarily focuses on personalized marketing and customer engagement, integrating with platforms like Klaviyo and Attentive to enhance email and SMS campaigns. Littledata, on the other hand, offers a broader range of data destinations, including major analytics and advertising platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, allowing for comprehensive tracking and insights across multiple channels. While both solutions integrate with Klaviyo and Attentive, Littledata's extensive list enables more robust data analysis and cross-platform marketing strategies.
Klaviyo comparison
Wunderkind vs Littledata's solution for Klaviyo
| Feature | Wunderkind | Littledata |
|---|---|---|
| Identity resolution | ||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | ✔️ |
| Never adds new emails to your marketing list | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | ✔️ |
| Viewed Product trigger | ||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Added to Cart trigger | ||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
| Unreliable tracking of button clicks | ✔️ | |
| Reliable via Shopify's servers | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Target the whole contents of the cart | | ✔️ |
Littledata offers comprehensive GDPR/CCPA compliance documentation, ensuring users can easily opt out, which is crucial for legal adherence. Unlike Wunderkind, Littledata never adds new emails to your marketing list, maintaining data integrity and reducing spam risks. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events enhances customer insights and personalization. While both utilize marketing channel cookies to boost identity, Littledata's holistic approach to compliance and data management makes it a superior choice for tracking customers from Shopify into Klaviyo.
