Google Sales Channel offers a straightforward, no-code setup for Shopify users, integrating seamlessly with Google Analytics and Ads, but lacks advanced features like server-side tracking. Elevar provides robust identity resolution and ensures complete conversion tracking through server-side methods, but may require more technical setup. Littledata combines the strengths of both, offering a user-friendly, no-code solution with automatic checkout tracking and identity resolution, making it a more comprehensive choice for ecommerce managers seeking efficient data collection and audience boosting.

For an online store with 50 orders, Elevar is 500% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Elevar, which is free. At 5,000 orders, Elevar is 29% more expensive than Littledata. For 20,000 orders, Elevar is 19% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Elevar's costs increase significantly with order volume, contrasting with Littledata's more moderate pricing.

Google Sales Channel primarily focuses on integrating Shopify with Google services, allowing for streamlined data flow to Google Analytics and Google Ads. Elevar offers a broader range of data destinations, including various advertising platforms and email/SMS services, enabling more comprehensive tracking across multiple channels. Littledata also supports a wide array of destinations similar to Elevar but emphasizes integration with Segment for enhanced data management. The main difference lies in the breadth of supported platforms: Elevar and Littledata provide more extensive options beyond just Google services, facilitating a more holistic view of customer interactions across various marketing channels.

Littledata's purchase and checkout tracking offers superior accuracy and flexibility compared to Google Sales Channel and Elevar. Its server-side tracking ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders, while filtering by sales channel and including refunds. This level of detail enhances attribution through user-provided data and custom mapping. In contrast, Google Sales Channel relies on thank you page tracking, which can miss critical data, and Elevar's tracking, while server-side, still uses the thank you page for purchases, limiting its effectiveness. Littledata's comprehensive server-side approach and compatibility with checkout extensibility and accelerated checkouts provide a more robust solution for tracking Shopify users and purchases in Google Analytics.