Google Sales Channel offers a straightforward, no-code setup for integrating customer data with marketing platforms, making it user-friendly for Shopify Plus brands. Its built-in connector for Analytics and Ads simplifies tracking without additional tools. However, it lacks advanced features like server-side tracking and identity resolution.

In contrast, Elevar focuses on resolving conversion tracking issues with server-side tracking, enhancing data accuracy and audience targeting. This makes it more suitable for brands needing in-depth analytics and data management.

Littledata combines features from both, offering server-side tracking and identity resolution while maintaining a user-friendly setup. Its automatic checkout tracking adds value for ecommerce managers looking to optimize their sales funnel.

Overall, if ease of use is a priority, Google Sales Channel is ideal. For advanced tracking and data accuracy, Elevar or Littledata may be better choices.

For an online store with 50 orders, Elevar is 500% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Elevar, which is free. At 5,000 orders, Elevar is 29% more expensive than Littledata. For 20,000 orders, Elevar is 19% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Elevar's costs increase significantly with order volume, contrasting with Littledata's more moderate pricing.

Google Sales Channel primarily focuses on integrating Shopify with Google services, allowing for streamlined data flow to Google Analytics and Google Ads. Elevar offers a broader range of data destinations, including various advertising platforms and email/SMS services, enabling more comprehensive tracking across multiple channels. Littledata also supports a wide array of destinations similar to Elevar but emphasizes integration with Segment for enhanced data management. The main difference lies in the breadth of supported platforms: Elevar and Littledata provide more extensive options beyond just Google services, facilitating a more holistic view of customer interactions across various marketing channels.

Littledata's purchase and checkout tracking offers superior accuracy and flexibility compared to Google Sales Channel and Elevar. Its server-side tracking ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders, while filtering by sales channel and including refunds. This level of detail enhances attribution through user-provided data and custom mapping. In contrast, Google Sales Channel relies on thank you page tracking, which can miss critical data, and Elevar's tracking, while server-side, still uses the thank you page for purchases, limiting its effectiveness. Littledata's comprehensive server-side approach and compatibility with checkout extensibility and accelerated checkouts provide a more robust solution for tracking Shopify users and purchases in Google Analytics.