Google Sales Channel vs Elevar

Is Google Sales Channel or Elevar a better data solution for Shopify brands?

Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80M Shopify sites.


Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6,300 Shopify sites.


Overall Google Sales Channel vs Elevar comparison

FeatureGoogle Sales ChannelElevar
Overall benefits
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Fully privacy compliant✔️✔️
Fully automatic, no code setup✔️minus
Identity resolution / session enrichmentminus✔️
Server-side trackingminus✔️
Supported destinations
Google Analytics✔️✔️
Google Ads✔️✔️
Meta Adsminus✔️
Pinterestminus✔️
TikTokminus✔️
Klaviyominus✔️
Attentiveminus✔️

Google Analytics comparison

Comparing Google Sales Channel against Elevar's solution for Google Analytics

FeatureGoogle Sales ChannelElevar
Product list views & clicks
Tracks products list as you scrollminus✔️
Tracks clicks on product listminus✔️
Add to Cart event
Tracked client-side✔️minus
Tracked server-sideminus✔️
Enriched product infominus✔️
Tracks remove from cartminus✔️
Checkout steps
Compatible with checkout extensibilityminus✔️
Compatible with accelerated checkoutsminus✔️
All steps tracked server-sideminus✔️
Purchase event
Tracked server sideminus✔️
Includes post-purchase upsellsminus✔️
Includes recurring ordersminus✔️
Filters to exclude order from some channelsminus✔️
Includes refundsminus✔️

Google Ads comparison

Comparing Google Sales Channel against Elevar's solution for Google Ads

FeatureGoogle Sales ChannelElevar
Google Ads Conversions
Server-side Enhanced Conversionsminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Google Sales Channel against Elevar
How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

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