Google Sales Channel offers a seamless integration with Shopify, providing a built-in connector for Analytics and Ads, which simplifies data tracking without requiring coding skills. It focuses on Shopify users, ensuring ease of use and maintenance by Shopify itself.

Analyzify, while also offering a 30-day free trial and privacy compliance, extends its capabilities beyond Shopify, allowing connections with various platforms. It emphasizes ease of use for gaining insights from Shopify data through Google Tag Manager and Google Analytics 4.

Littledata provides a fully automatic setup and server-side tracking, enhancing data accuracy and identity resolution for audience targeting. It also includes automatic tracking of checkout extensibility, which can be beneficial for optimizing the customer journey.

In summary, Google Sales Channel is ideal for Shopify-centric users, Analyzify offers broader platform compatibility, and Littledata focuses on advanced tracking and audience insights.

Google Sales Channel primarily focuses on integrating Shopify with Google services, allowing for streamlined data flow to Google Analytics and Google Ads. Analyzify offers a broader range of data destinations, including Meta Ads and TikTok, enhancing cross-platform tracking. Littledata expands further by integrating with additional platforms like Pinterest, Klaviyo, Segment, and Attentive, providing a more comprehensive view of customer interactions across various channels. In summary, the main difference lies in the range of platforms supported, with Littledata offering the most extensive integration options.

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection compared to Google Sales Channel and Analyzify. With server-side tracking, Littledata ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders. It also filters orders by sales channel and includes refunds, enhancing attribution with user-provided data. In contrast, Google Sales Channel relies on client-side tracking, which can lead to data loss. While Analyzify provides server-side tracking, it lacks the extensive features of Littledata, such as compatibility with checkout extensibility and accelerated checkouts. Overall, Littledata delivers a more robust and reliable solution for tracking Shopify users and purchases in Google Analytics.