Google Sales Channel vs Analyzify

Is Google Sales Channel or Analyzify a better data solution for Shopify brands?

Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.


Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.


Google Sales Channel vs Analyzify comparison

FeatureGoogle Sales ChannelAnalyzifyLittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Founder owned and ledminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
Identity resolution to boost audiencesminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Google Sales Channel offers a seamless integration with Shopify for Analytics and Ads, requiring no coding, making it user-friendly for Shopify Plus brands. Analyzify provides broader compatibility with various platforms and simplifies data insights through Google Tag Manager and Analytics. However, Littledata excels with identity resolution, server-side tracking, and automatic checkout step tracking, enhancing audience targeting and data accuracy. While Google Sales Channel is tailored for Shopify, Analyzify offers flexibility, but Littledata stands out with its advanced tracking and audience capabilities, making it a strong choice for comprehensive data collection and analysis.

Reviews comparison

Google Sales Channel vs Analyzify's customer reviews

Google Sales ChannelAnalyzifyLittledata
Example product review"I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!""Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache.""Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviewsRead more reviewsRead more reviews

Cost comparison

Google Sales Channel vs Analyzify's monthly subscription cost

Store sizeGoogle Sales ChannelAnalyzifyLittledata
50 orders / month$0$$39
500 orders / month$0$$149
5,000 orders / month$0$$349
20,000 orders / month$0$$799

Supported data destinations

DestinationGoogle Sales ChannelAnalyzifyLittledata
Google Analytics✔️✔️✔️
Google Ads✔️✔️✔️
Meta Adsminus✔️✔️
TikTokminus✔️✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Google Sales Channel primarily focuses on integrating Shopify with Google services, allowing for streamlined data flow to Google Analytics and Google Ads. Analyzify offers a broader range of data destinations, including Meta Ads and TikTok, enhancing cross-platform tracking. Littledata expands further by integrating with additional platforms like Pinterest, Klaviyo, Segment, and Attentive, providing a more comprehensive view of customer interactions across various channels. In summary, the main difference lies in the range of platforms supported, with Littledata offering the most extensive integration options.

Google Analytics comparison

Google Sales Channel vs Analyzify's solution for Google Analytics

FeatureGoogle Sales ChannelAnalyzifyLittledata
Product list views & clicks
Tracks clicks on product listminus✔️✔️
Tracks products list as you scrollminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart event
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked via checkout page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase event
Tracked server side for 100% accuracyminus✔️✔️
Tracked via thank you page✔️minusminus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
Includes refundsminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection compared to Google Sales Channel and Analyzify. With server-side tracking, Littledata ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders. It also filters orders by sales channel and includes refunds, enhancing attribution with user-provided data. In contrast, Google Sales Channel relies on client-side tracking, which can lead to data loss. While Analyzify provides server-side tracking, it lacks the extensive features of Littledata, such as compatibility with checkout extensibility and accelerated checkouts. Overall, Littledata delivers a more robust and reliable solution for tracking Shopify users and purchases in Google Analytics.

Google Ads comparison

Google Sales Channel vs Analyzify's solution for Google Ads

FeatureGoogle Sales ChannelAnalyzifyLittledata
Google Ads Conversions
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Google Sales Channel against Analyzify
How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

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