Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.
Feature | Google Sales Channel | Analyzify | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Identity resolution to boost audiences | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Google Sales Channel offers a seamless integration with Shopify for Analytics and Ads, requiring no coding, making it user-friendly for Shopify Plus brands. Analyzify provides broader compatibility with various platforms and simplifies data insights through Google Tag Manager and Analytics. However, Littledata excels with identity resolution, server-side tracking, and automatic checkout step tracking, enhancing audience targeting and data accuracy. While Google Sales Channel is tailored for Shopify, Analyzify offers flexibility, but Littledata stands out with its advanced tracking and audience capabilities, making it a strong choice for comprehensive data collection and analysis.
Google Sales Channel | Analyzify | Littledata | |
---|---|---|---|
Example product review | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews | Read more reviews | Read more reviews |
Store size | Google Sales Channel | Analyzify | Littledata |
---|---|---|---|
50 orders / month | $0 | $ | $39 |
500 orders / month | $0 | $ | $149 |
5,000 orders / month | $0 | $ | $349 |
20,000 orders / month | $0 | $ | $799 |
Destination | Google Sales Channel | Analyzify | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
✔️ | |||
Klaviyo | ✔️ | ||
Segment | ✔️ | ||
Attentive | ✔️ |
Google Sales Channel primarily focuses on integrating Shopify with Google services, allowing for streamlined data flow to Google Analytics and Google Ads. Analyzify offers a broader range of data destinations, including Meta Ads and TikTok, enhancing cross-platform tracking. Littledata expands further by integrating with additional platforms like Pinterest, Klaviyo, Segment, and Attentive, providing a more comprehensive view of customer interactions across various channels. In summary, the main difference lies in the range of platforms supported, with Littledata offering the most extensive integration options.
Feature | Google Sales Channel | Analyzify | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks clicks on product list | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart event | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracked via checkout page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | |
Tracked via thank you page | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filter orders by sales channel | ✔️ | ||
Includes refunds | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection compared to Google Sales Channel and Analyzify. With server-side tracking, Littledata ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders. It also filters orders by sales channel and includes refunds, enhancing attribution with user-provided data. In contrast, Google Sales Channel relies on client-side tracking, which can lead to data loss. While Analyzify provides server-side tracking, it lacks the extensive features of Littledata, such as compatibility with checkout extensibility and accelerated checkouts. Overall, Littledata delivers a more robust and reliable solution for tracking Shopify users and purchases in Google Analytics.
Feature | Google Sales Channel | Analyzify | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |