Google Sales Channel vs Retention.com
Is Google Sales Channel or Retention.com a better data solution for Shopify brands?
What is Google Sales Channel(formerly Shopify Trekkie)?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
What is Retention.com(formerly GetEmails)?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Google Sales Channel vs Retention.com comparison
| Feature | Google Sales Channel | Retention.com | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Founder owned and led | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Google Sales Channel offers a seamless integration with Shopify for analytics and ads, focusing on ease of use with a no-code setup. However, it is limited to Shopify. Retention.com enhances audience targeting through identity resolution and works with multiple platforms, but may not provide the same level of automatic tracking as Littledata. Littledata stands out with its server-side tracking, automatic checkout step tracking, and broader identity resolution capabilities, making it a more comprehensive solution for data collection and audience boosting across various platforms.
Reviews comparison
Google Sales Channel vs Retention.com's customer reviews
| Google Sales Channel | Retention.com | Littledata | |
|---|---|---|---|
| Example product review | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Google Sales Channel vs Retention.com's monthly subscription cost
| Store size | Google Sales Channel | Retention.com | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $500 | $39 |
| 500 orders / month | $0 | $500 | $149 |
| 5,000 orders / month | $0 | $2000 | $349 |
| 20,000 orders / month | $0 | $5000 | $799 |
For an online store with 50 orders, Retention.com is 1,282% more expensive than Littledata. At 500 orders, Retention.com is 0% more expensive than Littledata, as both are free. For 5,000 orders, Retention.com is 471% more expensive than Littledata. At 20,000 orders, Retention.com is 526% more expensive than Littledata. Throughout all order volumes, Google Sales Channel remains free, highlighting significant price disparities, especially with Retention.com compared to Littledata.
Supported data destinations
| Destination | Google Sales Channel | Retention.com | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Google Sales Channel primarily focuses on integrating Shopify with Google Analytics and Google Ads for tracking e-commerce performance and ad effectiveness. Retention.com emphasizes customer retention through Klaviyo, enabling targeted email marketing based on user behavior. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple platforms. This diversity enables more detailed insights into customer interactions and marketing performance, facilitating better decision-making for e-commerce strategies.
