Retention.com vs Aimerce
Is Retention.com or Aimerce a better data solution for Shopify brands?
What is Retention.com(formerly GetEmails)?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
What is Aimerce?
Aimerce claims to be the easiest way to capture more high-quality customer data
Retention.com vs Aimerce comparison
| Feature | Retention.com | Aimerce | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup |  | ✔️ | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| Direct from Shopify's servers | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Retention.com focuses on identity resolution for recovering lost shoppers and boosting Klaviyo flows, but is primarily Shopify-focused for its core value prop and doesn't emphasize server-side data collection.
Aimerce offers identity resolution and a no-code setup, and pulls data directly from Shopify's servers — giving it stronger event capture than browser-based tools.
Where Littledata wins over both:
- Like Aimerce, Littledata pulls directly from Shopify's servers, ensuring complete event capture beyond what the browser sees — something Retention.com lacks clarity on.
- Unlike either competitor, Littledata offers a 30-day free trial, natively supports Shopify Markets, and provides automatic checkout step tracking — critical for a Shopify Plus brand optimizing conversion funnels.
- Retention.com leans heavily into email recovery; Littledata delivers broader, more accurate data across marketing platforms.
For a Shopify Plus brand needing reliable, full-funnel data, Littledata's server-side foundation and native Shopify depth make it the stronger choice.
Reviews comparison
Retention.com vs Aimerce's customer reviews
| Retention.com | Aimerce | Littledata | |
|---|---|---|---|
| Example product review | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Retention.com vs Aimerce's monthly subscription cost
| Store size | Retention.com | Aimerce | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $299 | $39 |
| 500 orders / month | $500 | $299 | $199 |
| 5,000 orders / month | $2000 | $499 | $449 |
| 20,000 orders / month | $5000 | $1799 | $1390 |
For 50 orders, Retention.com is 69% more expensive than Aimerce and 1,179% more than Littledata. At 500 orders, Retention.com and Aimerce are equal, while Littledata is 70% cheaper than both. For 5,000 orders, Retention.com is 302% more than Aimerce and 472% more than Littledata. At 20,000 orders, Retention.com is 178% more than Aimerce and 526% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Retention.com | Aimerce | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
| Microsoft Ads | | | ✔️ |
Retention.com → Klaviyo only Focused purely on identity resolution and email list growth; Klaviyo is the single destination, making it a specialized email capture tool rather than a full tracking stack.
Aimerce → Klaviyo, Meta Ads, Google Ads Broader than Retention.com, covering email retention plus paid social and search ad optimization — useful for improving ROAS alongside owned-channel performance.
Littledata → 9 destinations The most comprehensive option, covering analytics (GA4), paid media (Meta, Google, TikTok, Pinterest, Microsoft), email/SMS (Klaviyo, Attentive), and data infrastructure (Segment). Best suited if you need a unified server-side data layer feeding multiple channels simultaneously.
Bottom line: Retention.com = email growth; Aimerce = email + core paid media; Littledata = full-stack multi-channel tracking.
Klaviyo comparison
Retention.com vs Aimerce's solution for Klaviyo
| Feature | Retention.com | Aimerce | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | | ✔️ | ✔️ |
| Direct from Shopify's servers | | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Never adds new emails to your marketing list | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Direct from Shopify's servers | | ✔️ | ✔️ |
| Tracked via the checkout page | ✔️ | | |
