Retention.com focuses on recovering lost shoppers and enhancing Klaviyo flow revenue through identity resolution, but it may not offer a free trial or the same level of automation as Littledata. Littledata provides a 30-day free trial, is founder-led, and features server-side tracking with automatic checkout step tracking, making it easier for merchants to implement without developer assistance. Littledata's fully automatic, no-code setup and quick installation process in under 10 minutes give it an edge in user-friendliness and accessibility for Shopify merchants.

For an online store with 50 orders per month, Retention.com is 1,179% more expensive than Littledata. At 500 orders, Retention.com and Littledata are equal, but Littledata's second option is 70% cheaper. For 5,000 orders, Retention.com is 472% more expensive than Littledata. At 20,000 orders, Retention.com is 526% more expensive than Littledata. Overall, Retention.com consistently has a higher price point compared to Littledata, especially at lower order volumes.

Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for better customer retention and targeting. Its data destination primarily emphasizes optimizing email campaigns and customer engagement.

Littledata, on the other hand, offers a broader range of data destinations, including Google Analytics and various advertising platforms like Meta Ads and TikTok. This allows for comprehensive tracking and analytics across multiple channels, providing insights into customer behavior and campaign performance.

In summary, Retention.com is more specialized in email marketing with Klaviyo, while Littledata provides extensive tracking capabilities across various platforms.