Retention.com vs Littledata
Is Retention.com or Littledata a better data solution for Shopify brands?
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Retention.com vs Littledata comparison
| Feature | Retention.com | Littledata |
|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ |  |
| 30 day free trial | | ✔️ |
| Public statement of privacy compliance | | ✔️ |
| Server-side tracking | | ✔️ |
| Fully automatic, no code setup | | ✔️ |
| Automatic tracking of checkout extensibility | | ✔️ |
| No-code setup for Shopify Hydrogen | | ✔️ |
Retention.com focuses on recovering lost shoppers and enhancing Klaviyo flow revenue specifically for Shopify merchants through its identity resolution software. It integrates with various marketing platforms but is tailored for Shopify Plus brands.
In contrast, Littledata offers a broader appeal with its fully automatic, no-code setup and server-side tracking, making it easy for DTC brands to connect marketing channels with customer data. It emphasizes privacy compliance and provides a 30-day free trial, which can attract new users.
Both platforms feature identity resolution and customer data integration, but Littledata's automatic tracking and ease of setup may appeal more to brands looking for a hassle-free solution. Retention.com is more focused on revenue recovery for Shopify merchants, while Littledata positions itself as a versatile tool for various DTC brands.
Cost comparison
Retention.com vs Littledata's monthly subscription cost
| Store size | Retention.com | Littledata |
|---|---|---|
| 50 orders / month | $500 | $39 |
| 500 orders / month | $500 | $149 |
| 5,000 orders / month | $2000 | $349 |
| 20,000 orders / month | $5000 | $799 |
For an online store with 50 orders per month, Retention.com is 1,179% more expensive than Littledata. At 500 orders, Retention.com and Littledata are equal, but Littledata's second option is 70% cheaper. For 5,000 orders, Retention.com is 472% more expensive than Littledata. At 20,000 orders, Retention.com is 526% more expensive than Littledata. Overall, Retention.com consistently has a higher price point compared to Littledata, especially at lower order volumes.
Supported data destinations
| Destination | Retention.com | Littledata |
|---|---|---|
| Klaviyo | ✔️ | ✔️ |
| Google Analytics | | ✔️ |
| Meta Ads | | ✔️ |
| TikTok | | ✔️ |
| ✔️ | |
| Google Ads | | ✔️ |
| Segment | | ✔️ |
| Attentive | | ✔️ |
Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for better customer retention and targeting. Its data destination primarily emphasizes optimizing email campaigns and customer engagement.
Littledata, on the other hand, offers a broader range of data destinations, including Google Analytics and various advertising platforms like Meta Ads and TikTok. This allows for comprehensive tracking and analytics across multiple channels, providing insights into customer behavior and campaign performance.
In summary, Retention.com is more specialized in email marketing with Klaviyo, while Littledata provides extensive tracking capabilities across various platforms.
Klaviyo comparison
Retention.com vs Littledata's solution for Klaviyo
| Feature | Retention.com | Littledata |
|---|---|---|
| Identity resolution | ||
| Docs on how an end-user can opt out for GDPR / CCPA | | ✔️ |
| Never adds new emails to your marketing list | | ✔️ |
| Uses other marketing channel cookies to boost identity | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | ✔️ |
| Viewed Product trigger | ||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Added to Cart trigger | ||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
| Tracked client-side | ✔️ | |
| Tracked server-side | | ✔️ |
| Enriched product info (e.g. category) | | ✔️ |
| Target the whole contents of the cart | | ✔️ |
